Filed: 10/22/2025ACC: 0001214659-25-015202
📋 What this filing means
INVESTMENT ADVISORY SERVICES INC /TX /ADV filed this quarterly 13F‑HR report disclosing 126 equity positions with a total reported market value of $317.42M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
126
Positions
$317.42M
Total AUM (reported)
2.95M
Total Shares
Allocation by class
COM$148.94M46.9%
DIV APP ETF$34.70M10.9%
UNIT SER 1$31.83M10.0%
EQUITY PREMIUM$17.52M5.5%
US CASH COWS 100$10.63M3.3%
US DIVIDEND EQ$8.14M2.6%
CORE S&P US GWT$7.03M2.2%
Portfolio Concentration
Top 3$86.39M27.2%
4–10$73.12M23.0%
11–25$67.65M21.3%
Rest$90.26M28.4%
Top 3 weight
27.2%
Top 10 weight
50.3%
Voting Authority Distribution
Total shares with voting rights: 2.95M
Sole
Full voting authority
2.95M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole126
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings126
Rows:
VANGUARD SPECIALIZED FUNDS
SOLEShares160.82K
TypeSH
Market value$34.70M
10.93%
Sole
160.82K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares53.02K
TypeSH
Market value$31.83M
10.03%
Sole
53.02K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.34K
TypeSH
Market value$19.86M
6.26%
Sole
38.34K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares306.89K
TypeSH
Market value$17.52M
5.52%
Sole
306.89K
Shared
0.00
None
0.00
APPLE INC
SOLEShares48.13K
TypeSH
Market value$12.25M
3.86%
Sole
48.13K
Shared
0.00
None
0.00
PACER FDS TR
SOLEShares184.96K
TypeSH
Market value$10.63M
3.35%
Sole
184.96K
Shared
0.00
None
0.00
WALMART INC
SOLEShares102.98K
TypeSH
Market value$10.61M
3.34%
Sole
102.98K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares298.07K
TypeSH
Market value$8.14M
2.56%
Sole
298.07K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares42.71K
TypeSH
Market value$7.03M
2.21%
Sole
42.71K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares235.17K
TypeSH
Market value$6.93M
2.18%
Sole
235.17K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares25.52K
TypeSH
Market value$5.91M
1.86%
Sole
25.52K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares52.30K
TypeSH
Market value$5.90M
1.86%
Sole
52.30K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares17.37K
TypeSH
Market value$5.48M
1.73%
Sole
17.37K
Shared
0.00
None
0.00
MCDONALDS CORP
SOLEShares17.86K
TypeSH
Market value$5.43M
1.71%
Sole
17.86K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares94.11K
TypeSH
Market value$5.24M
1.65%
Sole
94.11K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.71K
TypeSH
Market value$5.15M
1.62%
Sole
12.71K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares26.94K
TypeSH
Market value$4.99M
1.57%
Sole
26.94K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares24.79K
TypeSH
Market value$4.70M
1.48%
Sole
24.79K
Shared
0.00
None
0.00
AMERICAN EXPRESS CO
SOLEShares12.65K
TypeSH
Market value$4.20M
1.32%
Sole
12.65K
Shared
0.00
None
0.00
BLACKROCK INC
SOLEShares3.19K
TypeSH
Market value$3.72M
1.17%
Sole
3.19K
Shared
0.00
None
0.00
STRYKER CORPORATION
SOLEShares9.78K
TypeSH
Market value$3.62M
1.14%
Sole
9.78K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares12.61K
TypeSH
Market value$3.55M
1.12%
Sole
12.61K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.28K
TypeSH
Market value$3.35M
1.06%
Sole
15.28K
Shared
0.00
None
0.00
COCA COLA CO
SOLEShares48.94K
TypeSH
Market value$3.25M
1.02%
Sole
48.94K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares35.33K
TypeSH
Market value$3.16M
0.99%
Sole
35.33K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 160.82K | SH | $34.70M 10.93% | 160.82K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 53.02K | SH | $31.83M 10.03% | 53.02K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.34K | SH | $19.86M 6.26% | 38.34K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 306.89K | SH | $17.52M 5.52% | 306.89K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 48.13K | SH | $12.25M 3.86% | 48.13K | 0.00 | 0.00 |
PACER FDS TRSOLE | US CASH COWS 100 | 184.96K | SH | $10.63M 3.35% | 184.96K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 102.98K | SH | $10.61M 3.34% | 102.98K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 298.07K | SH | $8.14M 2.56% | 298.07K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 42.71K | SH | $7.03M 2.21% | 42.71K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | FIDELITY FUND LR | 235.17K | SH | $6.93M 2.18% | 235.17K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 25.52K | SH | $5.91M 1.86% | 25.52K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 52.30K | SH | $5.90M 1.86% | 52.30K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 17.37K | SH | $5.48M 1.73% | 17.37K | 0.00 | 0.00 |
MCDONALDS CORPSOLE | COM | 17.86K | SH | $5.43M 1.71% | 17.86K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | HIGH DIVID ETF | 94.11K | SH | $5.24M 1.65% | 94.11K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.71K | SH | $5.15M 1.62% | 12.71K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 26.94K | SH | $4.99M 1.57% | 26.94K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 24.79K | SH | $4.70M 1.48% | 24.79K | 0.00 | 0.00 |
AMERICAN EXPRESS COSOLE | COM | 12.65K | SH | $4.20M 1.32% | 12.65K | 0.00 | 0.00 |
BLACKROCK INCSOLE | COM | 3.19K | SH | $3.72M 1.17% | 3.19K | 0.00 | 0.00 |
STRYKER CORPORATIONSOLE | COM | 9.78K | SH | $3.62M 1.14% | 9.78K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | TECHNOLOGY | 12.61K | SH | $3.55M 1.12% | 12.61K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.28K | SH | $3.35M 1.06% | 15.28K | 0.00 | 0.00 |
COCA COLA COSOLE | COM | 48.94K | SH | $3.25M 1.02% | 48.94K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ENERGY | 35.33K | SH | $3.16M 0.99% | 35.33K | 0.00 | 0.00 |
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