Filed: 1/28/2025ACC: 0001214659-25-001439
📋 What this filing means
INVESTMENT ADVISORY SERVICES INC /TX /ADV filed this quarterly 13F‑HR report disclosing 116 equity positions with a total reported market value of $283.64M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
116
Positions
$283.64M
Total AUM (reported)
2.80M
Total Shares
Allocation by class
COM$137.48M48.5%
DIV APP ETF$29.09M10.3%
UNIT SER 1$26.73M9.4%
EQUITY PREMIUM$15.76M5.6%
US DIVIDEND EQ$13.44M4.7%
US CASH COWS 100$11.12M3.9%
CORE S&P US GWT$5.47M1.9%
Portfolio Concentration
Top 3$74.79M26.4%
4–10$74.20M26.2%
11–25$57.09M20.1%
Rest$77.56M27.3%
Top 3 weight
26.4%
Top 10 weight
52.5%
Voting Authority Distribution
Total shares with voting rights: 2.80M
Sole
Full voting authority
2.80M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole116
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings116
Rows:
VANGUARD SPECIALIZED FUNDS
SOLEShares148.53K
TypeSH
Market value$29.09M
10.25%
Sole
148.53K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares52.28K
TypeSH
Market value$26.73M
9.42%
Sole
52.28K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares45.02K
TypeSH
Market value$18.98M
6.69%
Sole
45.02K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares273.99K
TypeSH
Market value$15.76M
5.56%
Sole
273.99K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares491.89K
TypeSH
Market value$13.44M
4.74%
Sole
491.89K
Shared
0.00
None
0.00
APPLE INC
SOLEShares53.28K
TypeSH
Market value$13.34M
4.70%
Sole
53.28K
Shared
0.00
None
0.00
PACER FDS TR
SOLEShares196.83K
TypeSH
Market value$11.12M
3.92%
Sole
196.83K
Shared
0.00
None
0.00
WALMART INC
SOLEShares104.47K
TypeSH
Market value$9.44M
3.33%
Sole
104.47K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares52.40K
TypeSH
Market value$5.64M
1.99%
Sole
52.40K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares39.22K
TypeSH
Market value$5.47M
1.93%
Sole
39.22K
Shared
0.00
None
0.00
MCDONALDS CORP
SOLEShares17.60K
TypeSH
Market value$5.10M
1.80%
Sole
17.60K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.39K
TypeSH
Market value$4.82M
1.70%
Sole
12.39K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares184.68K
TypeSH
Market value$4.63M
1.63%
Sole
184.68K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares25.82K
TypeSH
Market value$4.59M
1.62%
Sole
25.82K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares17.59K
TypeSH
Market value$4.22M
1.49%
Sole
17.59K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares27.16K
TypeSH
Market value$3.93M
1.38%
Sole
27.16K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares20.44K
TypeSH
Market value$3.58M
1.26%
Sole
20.44K
Shared
0.00
None
0.00
STRYKER CORPORATION
SOLEShares9.56K
TypeSH
Market value$3.44M
1.21%
Sole
9.56K
Shared
0.00
None
0.00
AMERICAN EXPRESS CO
SOLEShares11.58K
TypeSH
Market value$3.44M
1.21%
Sole
11.58K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares14.76K
TypeSH
Market value$3.43M
1.21%
Sole
14.76K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares39.67K
TypeSH
Market value$3.40M
1.20%
Sole
39.67K
Shared
0.00
None
0.00
BLACKROCK INC
SOLEShares3.21K
TypeSH
Market value$3.29M
1.16%
Sole
3.21K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares14.46K
TypeSH
Market value$3.17M
1.12%
Sole
14.46K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares18.60K
TypeSH
Market value$3.12M
1.10%
Sole
18.60K
Shared
0.00
None
0.00
COCA COLA CO
SOLEShares47.27K
TypeSH
Market value$2.94M
1.04%
Sole
47.27K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 148.53K | SH | $29.09M 10.25% | 148.53K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 52.28K | SH | $26.73M 9.42% | 52.28K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 45.02K | SH | $18.98M 6.69% | 45.02K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 273.99K | SH | $15.76M 5.56% | 273.99K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 491.89K | SH | $13.44M 4.74% | 491.89K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 53.28K | SH | $13.34M 4.70% | 53.28K | 0.00 | 0.00 |
PACER FDS TRSOLE | US CASH COWS 100 | 196.83K | SH | $11.12M 3.92% | 196.83K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 104.47K | SH | $9.44M 3.33% | 104.47K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 52.40K | SH | $5.64M 1.99% | 52.40K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 39.22K | SH | $5.47M 1.93% | 39.22K | 0.00 | 0.00 |
MCDONALDS CORPSOLE | COM | 17.60K | SH | $5.10M 1.80% | 17.60K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.39K | SH | $4.82M 1.70% | 12.39K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | FIDELITY FUND LR | 184.68K | SH | $4.63M 1.63% | 184.68K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 25.82K | SH | $4.59M 1.62% | 25.82K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 17.59K | SH | $4.22M 1.49% | 17.59K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 27.16K | SH | $3.93M 1.38% | 27.16K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 20.44K | SH | $3.58M 1.26% | 20.44K | 0.00 | 0.00 |
STRYKER CORPORATIONSOLE | COM | 9.56K | SH | $3.44M 1.21% | 9.56K | 0.00 | 0.00 |
AMERICAN EXPRESS COSOLE | COM | 11.58K | SH | $3.44M 1.21% | 11.58K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | TECHNOLOGY | 14.76K | SH | $3.43M 1.21% | 14.76K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ENERGY | 39.67K | SH | $3.40M 1.20% | 39.67K | 0.00 | 0.00 |
BLACKROCK INCSOLE | COM | 3.21K | SH | $3.29M 1.16% | 3.21K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 14.46K | SH | $3.17M 1.12% | 14.46K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 18.60K | SH | $3.12M 1.10% | 18.60K | 0.00 | 0.00 |
COCA COLA COSOLE | COM | 47.27K | SH | $2.94M 1.04% | 47.27K | 0.00 | 0.00 |
Page 1 of 5
…