HUTCHINGS JEFFREY LAYNE (Chief Innovation Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029041
Officer· Chief Innovation Officer
Since Apr 2022
-62.59K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
3
Total transactions
11.23K acquired · 73.83K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+11.23K
Price / share
—
Trade value
—
% of position
16.3%
3/15/2026
68.83K→80.07K
Total
Net shares
+11.23K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | M · Option Exercise | +11.23K | — | — | 16.3% | 68.83K | 80.07K |
| Total | +11.23K | $0.00 | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
11.23K shares
Shares
−11.23K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−62.59K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock11.23K shares | 3/15/2026 | M · Option Exercise | −11.23K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2026 | M · Option Exercise | −62.59K | — | 0.00 |