HUTCHINGS JEFFREY LAYNE (Chief Innovation Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 5/12/2025ACC: 0001213900-25-042010
Officer· Chief Innovation Officer
Since Apr 2022
-54.75K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
3
Total transactions
9.83K acquired · 64.58K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+9.83K
Price / share
—
Trade value
—
% of position
16.7%
5/12/2025
59K→68.83K
Total
Net shares
+9.83K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 5/12/2025 | M · Option Exercise | +9.83K | — | — | 16.7% | 59K | 68.83K |
| Total | +9.83K | $0.00 | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
9.83K shares
Shares
−9.83K
Strike price
Held after
0.00
Exercisable
—
5/12/2025
Performance Stock Units
Direct
Converts to
Class A Common Stock
54.75K shares
Shares
−54.75K
Strike price
Held after
0.00
Exercisable
—
5/12/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock9.83K shares | 5/12/2025 | M · Option Exercise | −9.83K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock54.75K shares | 5/12/2025 | D · Disposition | −54.75K | — | 0.00 |