HUTCHINGS JEFFREY LAYNE (Chief Innovation Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/18/2025ACC: 0001013762-25-000577
Officer· Chief Innovation Officer
Since Apr 2022
0.00
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
2
Total transactions
11.23K acquired · 11.23K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+11.23K
Price / share
—
Trade value
—
% of position
36.4%
3/15/2025
30.89K→42.12K
Total
Net shares
+11.23K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +11.23K | — | — | 36.4% | 30.89K | 42.12K |
| Total | +11.23K | $0.00 | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
11.23K shares
Shares
−11.23K
Strike price
Held after
11.23K
Exercisable
—
3/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock11.23K shares | 3/15/2025 | M · Option Exercise | −11.23K | — | 11.23K |