HOLLAND JOSEPH MICHAEL (Chief Supply Chain Officer) purchased 48.6% of their position (12.48K shares) of VITAL FARMS, INC. on the open market
Open‑market purchase worth $99.9K — a major conviction buy. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 5/18/2026ACC: 0001193125-26-229078
Officer· Chief Supply Chain Officer
Since Mar 2026
+12.48K
Net shares
Net buyer
$99.9K
Total acquired
1
Open market trades
1B · 0S
1
Total transactions
12.48K acquired
Non-Derivative Transactions1
Common Stock
Direct
Shares
+12.48K
Price / share
$8.00
Trade value
$99.87K
% of position
48.6%
5/14/2026
25.67K→38.15K
Total
Net shares
+12.48K
Net value
$99.87K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 5/14/2026 | P · Purchase | +12.48K | $8.00 | $99.87K | 48.6% | 25.67K | 38.15K |
| Total | +12.48K | $99.87K | ||||||
Derivative Transactions0
No derivative transactions reported