HOLLAND ADVISORY SERVICES, INC.

Filed: 4/7/2026ACC: 0001890183-26-000002

📋 What this filing means

HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 47 equity positions with a total reported market value of $74.65M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$74.65M

Total AUM (reported)

562.18K

Total Shares

Allocation by class

CORE S&P500 ETF$21.49M28.8%

CORE S&P MCP ETF$17.87M23.9%

COM$14.77M19.8%

CORE S&P SCP ETF$9.87M13.2%

TOTAL STK MKT$2.47M3.3%

RUS MD CP GR ETF$1.13M1.5%

SHS$1.01M1.3%

Portfolio Concentration

Top 3$49.24M66.0%

4–10$10.06M13.5%

11–25$9.15M12.3%

Rest$6.19M8.3%

Top 3 weight

66.0%

Top 10 weight

79.4%

Voting Authority Distribution

Total shares with voting rights: 562.18K

Sole

Full voting authority

99.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

562.08K

% of voting shares100.0%

Investment Discretion (by position count)

Sole47

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings47

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares32.91K

TypeSH

Market value$21.49M

28.80%

Sole

0.00

Shared

0.00

None

32.91K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares264.69K

TypeSH

Market value$17.87M

23.95%

Sole

70.00

Shared

0.00

None

264.62K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares79.38K

TypeSH

Market value$9.87M

13.22%

Sole

29.00

Shared

0.00

None

79.36K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares7.69K

TypeSH

Market value$2.47M

3.30%

Sole

0.00

Shared

0.00

None

7.69K

APPLE INC

SOLE

COM

Shares7.65K

TypeSH

Market value$1.94M

2.60%

Sole

0.00

Shared

0.00

None

7.65K

MICROSOFT CORP

SOLE

COM

Shares3.32K

TypeSH

Market value$1.23M

1.65%

Sole

0.00

Shared

0.00

None

3.32K

PHILIP MORRIS INTL INC

SOLE

COM

Shares6.97K

TypeSH

Market value$1.15M

1.54%

Sole

0.00

Shared

0.00

None

6.97K

JPMORGAN CHASE & CO

SOLE

COM

Shares3.86K

TypeSH

Market value$1.14M

1.52%

Sole

0.00

Shared

0.00

None

3.86K

ISHARES TR

SOLE

RUS MD CP GR ETF

Shares8.82K

TypeSH

Market value$1.13M

1.51%

Sole

0.00

Shared

0.00

None

8.82K

FIDELITY WISE ORIGIN BITCOIN

SOLE

SHS

Shares17.06K

TypeSH

Market value$1.01M

1.35%

Sole

0.00

Shared

0.00

None

17.06K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares10.92K

TypeSH

Market value$988.9K

1.32%

Sole

0.00

Shared

0.00

None

10.92K

WALMART INC

SOLE

COM

Shares6.99K

TypeSH

Market value$869.1K

1.16%

Sole

0.00

Shared

0.00

None

6.99K

EXXON MOBIL CORP

SOLE

COM

Shares4.91K

TypeSH

Market value$832.7K

1.12%

Sole

0.00

Shared

0.00

None

4.91K

MCDONALDS CORP

SOLE

COM

Shares2.50K

TypeSH

Market value$775.6K

1.04%

Sole

0.00

Shared

0.00

None

2.50K

CATERPILLAR INC

SOLE

COM

Shares865.00

TypeSH

Market value$612.6K

0.82%

Sole

0.00

Shared

0.00

None

865.00

JOHNSON & JOHNSON

SOLE

COM

Shares2.43K

TypeSH

Market value$593.7K

0.80%

Sole

0.00

Shared

0.00

None

2.43K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares2.94K

TypeSH

Market value$576.0K

0.77%

Sole

0.00

Shared

0.00

None

2.94K

CHEVRON CORPORATION

SOLE

COM

Shares2.63K

TypeSH

Market value$543.5K

0.73%

Sole

0.00

Shared

0.00

None

2.63K

PROCTER & GAMBLE CO

SOLE

COM

Shares3.74K

TypeSH

Market value$540.3K

0.72%

Sole

0.00

Shared

0.00

None

3.74K

AMGEN INC

SOLE

COM

Shares1.47K

TypeSH

Market value$518.1K

0.69%

Sole

0.00

Shared

0.00

None

1.47K

ALTRIA GROUP INC

SOLE

COM

Shares7.71K

TypeSH

Market value$508.8K

0.68%

Sole

0.00

Shared

0.00

None

7.71K

DELL TECHNOLOGIES INC

SOLE

CL C

Shares2.83K

TypeSH

Market value$465.1K

0.62%

Sole

0.00

Shared

0.00

None

2.83K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares4.09K

TypeSH

Market value$462.9K

0.62%

Sole

0.00

Shared

0.00

None

4.09K

MONDELEZ INTL INC

SOLE

CL A

Shares7.71K

TypeSH

Market value$444.3K

0.60%

Sole

0.00

Shared

0.00

None

7.71K

BROWN & BROWN INC

SOLE

COM

Shares6.43K

TypeSH

Market value$419.1K

0.56%

Sole

0.00

Shared

0.00

None

6.43K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	CORE S&P500 ETF	32.91K	SH	$21.49M 28.80%	0.00	32.91K
ISHARES TRSOLE	CORE S&P MCP ETF	264.69K	SH	$17.87M 23.95%	70.00	264.62K
ISHARES TRSOLE	CORE S&P SCP ETF	79.38K	SH	$9.87M 13.22%	29.00	79.36K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	7.69K	SH	$2.47M 3.30%	0.00	7.69K
APPLE INCSOLE	COM	7.65K	SH	$1.94M 2.60%	0.00	7.65K
MICROSOFT CORPSOLE	COM	3.32K	SH	$1.23M 1.65%	0.00	3.32K
PHILIP MORRIS INTL INCSOLE	COM	6.97K	SH	$1.15M 1.54%	0.00	6.97K
JPMORGAN CHASE & COSOLE	COM	3.86K	SH	$1.14M 1.52%	0.00	3.86K
ISHARES TRSOLE	RUS MD CP GR ETF	8.82K	SH	$1.13M 1.51%	0.00	8.82K
FIDELITY WISE ORIGIN BITCOINSOLE	SHS	17.06K	SH	$1.01M 1.35%	0.00	17.06K
ISHARES TRSOLE	CORE MSCI EAFE	10.92K	SH	$988.9K 1.32%	0.00	10.92K
WALMART INCSOLE	COM	6.99K	SH	$869.1K 1.16%	0.00	6.99K
EXXON MOBIL CORPSOLE	COM	4.91K	SH	$832.7K 1.12%	0.00	4.91K
MCDONALDS CORPSOLE	COM	2.50K	SH	$775.6K 1.04%	0.00	2.50K
CATERPILLAR INCSOLE	COM	865.00	SH	$612.6K 0.82%	0.00	865.00
JOHNSON & JOHNSONSOLE	COM	2.43K	SH	$593.7K 0.80%	0.00	2.43K
VANGUARD INDEX FDSSOLE	VALUE ETF	2.94K	SH	$576.0K 0.77%	0.00	2.94K
CHEVRON CORPORATIONSOLE	COM	2.63K	SH	$543.5K 0.73%	0.00	2.63K
PROCTER & GAMBLE COSOLE	COM	3.74K	SH	$540.3K 0.72%	0.00	3.74K
AMGEN INCSOLE	COM	1.47K	SH	$518.1K 0.69%	0.00	1.47K
ALTRIA GROUP INCSOLE	COM	7.71K	SH	$508.8K 0.68%	0.00	7.71K
DELL TECHNOLOGIES INCSOLE	CL C	2.83K	SH	$465.1K 0.62%	0.00	2.83K
ISHARES TRSOLE	S&P 500 GRWT ETF	4.09K	SH	$462.9K 0.62%	0.00	4.09K
MONDELEZ INTL INCSOLE	CL A	7.71K	SH	$444.3K 0.60%	0.00	7.71K
BROWN & BROWN INCSOLE	COM	6.43K	SH	$419.1K 0.56%	0.00	6.43K

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