Filed: 1/12/2026ACC: 0001890183-26-000001
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 45 equity positions with a total reported market value of $74.11M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
45
Positions
$74.11M
Total AUM (reported)
551.25K
Total Shares
Allocation by class
CORE S&P500 ETF$22.50M30.4%
CORE S&P MCP ETF$17.68M23.9%
COM$14.50M19.6%
CORE S&P SCP ETF$9.59M12.9%
TOTAL STK MKT$2.59M3.5%
RUS MD CP GR ETF$1.21M1.6%
CORE MSCI EAFE$990.6K1.3%
Portfolio Concentration
Top 3$49.76M67.1%
4–10$10.84M14.6%
11–25$7.83M10.6%
Rest$5.68M7.7%
Top 3 weight
67.1%
Top 10 weight
81.8%
Voting Authority Distribution
Total shares with voting rights: 551.25K
Sole
Full voting authority
99.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
551.15K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole45
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings45
Rows:
ISHARES TR
SOLEShares32.85K
TypeSH
Market value$22.50M
30.36%
Sole
0.00
Shared
0.00
None
32.85K
ISHARES TR
SOLEShares267.81K
TypeSH
Market value$17.68M
23.85%
Sole
70.00
Shared
0.00
None
267.74K
ISHARES TR
SOLEShares79.79K
TypeSH
Market value$9.59M
12.94%
Sole
29.00
Shared
0.00
None
79.76K
VANGUARD INDEX FDS
SOLEShares7.71K
TypeSH
Market value$2.59M
3.49%
Sole
0.00
Shared
0.00
None
7.71K
APPLE INC
SOLEShares7.65K
TypeSH
Market value$2.08M
2.81%
Sole
0.00
Shared
0.00
None
7.65K
MICROSOFT CORP
SOLEShares3.32K
TypeSH
Market value$1.61M
2.17%
Sole
0.00
Shared
0.00
None
3.32K
PHILIP MORRIS INTL INC
SOLEShares7.57K
TypeSH
Market value$1.21M
1.64%
Sole
0.00
Shared
0.00
None
7.57K
ISHARES TR
SOLEShares8.82K
TypeSH
Market value$1.21M
1.63%
Sole
0.00
Shared
0.00
None
8.82K
JPMORGAN CHASE & CO.
SOLEShares3.60K
TypeSH
Market value$1.16M
1.56%
Sole
0.00
Shared
0.00
None
3.60K
ISHARES TR
SOLEShares11.07K
TypeSH
Market value$990.6K
1.34%
Sole
0.00
Shared
0.00
None
11.07K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$783.3K
1.06%
Sole
0.00
Shared
0.00
None
7.03K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$767.1K
1.04%
Sole
0.00
Shared
0.00
None
2.51K
EXXON MOBIL CORP
SOLEShares4.91K
TypeSH
Market value$590.6K
0.80%
Sole
0.00
Shared
0.00
None
4.91K
VANGUARD INDEX FDS
SOLEShares3.03K
TypeSH
Market value$578.2K
0.78%
Sole
0.00
Shared
0.00
None
3.03K
BROWN & BROWN INC
SOLEShares7.06K
TypeSH
Market value$563.0K
0.76%
Sole
0.00
Shared
0.00
None
7.06K
PROCTER AND GAMBLE CO
SOLEShares3.74K
TypeSH
Market value$535.8K
0.72%
Sole
0.00
Shared
0.00
None
3.74K
ISHARES TR
SOLEShares4.09K
TypeSH
Market value$504.1K
0.68%
Sole
0.00
Shared
0.00
None
4.09K
CATERPILLAR INC
SOLEShares864.00
TypeSH
Market value$495.2K
0.67%
Sole
0.00
Shared
0.00
None
864.00
JOHNSON & JOHNSON
SOLEShares2.35K
TypeSH
Market value$486.1K
0.66%
Sole
0.00
Shared
0.00
None
2.35K
AMGEN INC
SOLEShares1.47K
TypeSH
Market value$480.8K
0.65%
Sole
0.00
Shared
0.00
None
1.47K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$444.6K
0.60%
Sole
0.00
Shared
0.00
None
7.71K
MONDELEZ INTL INC
SOLEShares7.69K
TypeSH
Market value$414.1K
0.56%
Sole
0.00
Shared
0.00
None
7.69K
CHEVRON CORP NEW
SOLEShares2.63K
TypeSH
Market value$400.3K
0.54%
Sole
0.00
Shared
0.00
None
2.63K
ISHARES TR
SOLEShares2.79K
TypeSH
Market value$393.6K
0.53%
Sole
0.00
Shared
0.00
None
2.79K
VANGUARD SPECIALIZED FUNDS
SOLEShares1.78K
TypeSH
Market value$391.2K
0.53%
Sole
0.00
Shared
0.00
None
1.78K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 32.85K | SH | $22.50M 30.36% | 0.00 | 0.00 | 32.85K |
ISHARES TRSOLE | CORE S&P MCP ETF | 267.81K | SH | $17.68M 23.85% | 70.00 | 0.00 | 267.74K |
ISHARES TRSOLE | CORE S&P SCP ETF | 79.79K | SH | $9.59M 12.94% | 29.00 | 0.00 | 79.76K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.71K | SH | $2.59M 3.49% | 0.00 | 0.00 | 7.71K |
APPLE INCSOLE | COM | 7.65K | SH | $2.08M 2.81% | 0.00 | 0.00 | 7.65K |
MICROSOFT CORPSOLE | COM | 3.32K | SH | $1.61M 2.17% | 0.00 | 0.00 | 3.32K |
PHILIP MORRIS INTL INCSOLE | COM | 7.57K | SH | $1.21M 1.64% | 0.00 | 0.00 | 7.57K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.82K | SH | $1.21M 1.63% | 0.00 | 0.00 | 8.82K |
JPMORGAN CHASE & CO.SOLE | COM | 3.60K | SH | $1.16M 1.56% | 0.00 | 0.00 | 3.60K |
ISHARES TRSOLE | CORE MSCI EAFE | 11.07K | SH | $990.6K 1.34% | 0.00 | 0.00 | 11.07K |
WALMART INCSOLE | COM | 7.03K | SH | $783.3K 1.06% | 0.00 | 0.00 | 7.03K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $767.1K 1.04% | 0.00 | 0.00 | 2.51K |
EXXON MOBIL CORPSOLE | COM | 4.91K | SH | $590.6K 0.80% | 0.00 | 0.00 | 4.91K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.03K | SH | $578.2K 0.78% | 0.00 | 0.00 | 3.03K |
BROWN & BROWN INCSOLE | COM | 7.06K | SH | $563.0K 0.76% | 0.00 | 0.00 | 7.06K |
PROCTER AND GAMBLE COSOLE | COM | 3.74K | SH | $535.8K 0.72% | 0.00 | 0.00 | 3.74K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.09K | SH | $504.1K 0.68% | 0.00 | 0.00 | 4.09K |
CATERPILLAR INCSOLE | COM | 864.00 | SH | $495.2K 0.67% | 0.00 | 0.00 | 864.00 |
JOHNSON & JOHNSONSOLE | COM | 2.35K | SH | $486.1K 0.66% | 0.00 | 0.00 | 2.35K |
AMGEN INCSOLE | COM | 1.47K | SH | $480.8K 0.65% | 0.00 | 0.00 | 1.47K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $444.6K 0.60% | 0.00 | 0.00 | 7.71K |
MONDELEZ INTL INCSOLE | CL A | 7.69K | SH | $414.1K 0.56% | 0.00 | 0.00 | 7.69K |
CHEVRON CORP NEWSOLE | COM | 2.63K | SH | $400.3K 0.54% | 0.00 | 0.00 | 2.63K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 2.79K | SH | $393.6K 0.53% | 0.00 | 0.00 | 2.79K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 1.78K | SH | $391.2K 0.53% | 0.00 | 0.00 | 1.78K |
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