Filed: 10/14/2025ACC: 0001890183-25-000006
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 45 equity positions with a total reported market value of $72.81M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
45
Positions
$72.81M
Total AUM (reported)
541.63K
Total Shares
Allocation by class
CORE S&P500 ETF$21.73M29.8%
CORE S&P MCP ETF$17.15M23.6%
COM$14.62M20.1%
CORE S&P SCP ETF$9.13M12.5%
TOTAL STK MKT$2.55M3.5%
RUS MD CP GR ETF$1.26M1.7%
CORE MSCI EAFE$957.0K1.3%
Portfolio Concentration
Top 3$48.01M65.9%
4–10$10.86M14.9%
11–25$8.14M11.2%
Rest$5.79M8.0%
Top 3 weight
65.9%
Top 10 weight
80.9%
Voting Authority Distribution
Total shares with voting rights: 541.63K
Sole
Full voting authority
99.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
541.53K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole45
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings45
Rows:
ISHARES TR
SOLEShares32.46K
TypeSH
Market value$21.73M
29.84%
Sole
0.00
Shared
0.00
None
32.46K
ISHARES TR
SOLEShares262.83K
TypeSH
Market value$17.15M
23.56%
Sole
70.00
Shared
0.00
None
262.76K
ISHARES TR
SOLEShares76.84K
TypeSH
Market value$9.13M
12.54%
Sole
29.00
Shared
0.00
None
76.81K
VANGUARD INDEX FDS
SOLEShares7.78K
TypeSH
Market value$2.55M
3.51%
Sole
0.00
Shared
0.00
None
7.78K
APPLE INC
SOLEShares7.75K
TypeSH
Market value$1.97M
2.71%
Sole
0.00
Shared
0.00
None
7.75K
MICROSOFT CORP
SOLEShares3.32K
TypeSH
Market value$1.72M
2.36%
Sole
0.00
Shared
0.00
None
3.32K
ISHARES TR
SOLEShares8.87K
TypeSH
Market value$1.26M
1.74%
Sole
0.00
Shared
0.00
None
8.87K
PHILIP MORRIS INTL INC
SOLEShares7.55K
TypeSH
Market value$1.23M
1.68%
Sole
0.00
Shared
0.00
None
7.55K
JPMORGAN CHASE & CO.
SOLEShares3.72K
TypeSH
Market value$1.17M
1.61%
Sole
0.00
Shared
0.00
None
3.72K
ISHARES TR
SOLEShares10.96K
TypeSH
Market value$957.0K
1.31%
Sole
0.00
Shared
0.00
None
10.96K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$762.5K
1.05%
Sole
0.00
Shared
0.00
None
2.51K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$724.6K
1.00%
Sole
0.00
Shared
0.00
None
7.03K
BROWN & BROWN INC
SOLEShares7.39K
TypeSH
Market value$693.2K
0.95%
Sole
0.00
Shared
0.00
None
7.39K
INVESCO QQQ TR
SOLEShares1.07K
TypeSH
Market value$645.4K
0.89%
Sole
0.00
Shared
0.00
None
1.07K
EXXON MOBIL CORP
SOLEShares5.25K
TypeSH
Market value$592.3K
0.81%
Sole
0.00
Shared
0.00
None
5.25K
PROCTER AND GAMBLE CO
SOLEShares3.74K
TypeSH
Market value$574.3K
0.79%
Sole
0.00
Shared
0.00
None
3.74K
VANGUARD INDEX FDS
SOLEShares3.02K
TypeSH
Market value$564.1K
0.77%
Sole
0.00
Shared
0.00
None
3.02K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$509.4K
0.70%
Sole
0.00
Shared
0.00
None
7.71K
ISHARES TR
SOLEShares4.08K
TypeSH
Market value$493.1K
0.68%
Sole
0.00
Shared
0.00
None
4.08K
MONDELEZ INTL INC
SOLEShares7.68K
TypeSH
Market value$479.6K
0.66%
Sole
0.00
Shared
0.00
None
7.68K
JOHNSON & JOHNSON
SOLEShares2.35K
TypeSH
Market value$435.4K
0.60%
Sole
0.00
Shared
0.00
None
2.35K
ISHARES TR
SOLEShares3.11K
TypeSH
Market value$434.9K
0.60%
Sole
0.00
Shared
0.00
None
3.11K
CHEVRON CORP NEW
SOLEShares2.71K
TypeSH
Market value$421.3K
0.58%
Sole
0.00
Shared
0.00
None
2.71K
CATERPILLAR INC
SOLEShares864.00
TypeSH
Market value$412.4K
0.57%
Sole
0.00
Shared
0.00
None
864.00
DELL TECHNOLOGIES INC
SOLEShares2.82K
TypeSH
Market value$400.1K
0.55%
Sole
0.00
Shared
0.00
None
2.82K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 32.46K | SH | $21.73M 29.84% | 0.00 | 0.00 | 32.46K |
ISHARES TRSOLE | CORE S&P MCP ETF | 262.83K | SH | $17.15M 23.56% | 70.00 | 0.00 | 262.76K |
ISHARES TRSOLE | CORE S&P SCP ETF | 76.84K | SH | $9.13M 12.54% | 29.00 | 0.00 | 76.81K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.78K | SH | $2.55M 3.51% | 0.00 | 0.00 | 7.78K |
APPLE INCSOLE | COM | 7.75K | SH | $1.97M 2.71% | 0.00 | 0.00 | 7.75K |
MICROSOFT CORPSOLE | COM | 3.32K | SH | $1.72M 2.36% | 0.00 | 0.00 | 3.32K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.87K | SH | $1.26M 1.74% | 0.00 | 0.00 | 8.87K |
PHILIP MORRIS INTL INCSOLE | COM | 7.55K | SH | $1.23M 1.68% | 0.00 | 0.00 | 7.55K |
JPMORGAN CHASE & CO.SOLE | COM | 3.72K | SH | $1.17M 1.61% | 0.00 | 0.00 | 3.72K |
ISHARES TRSOLE | CORE MSCI EAFE | 10.96K | SH | $957.0K 1.31% | 0.00 | 0.00 | 10.96K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $762.5K 1.05% | 0.00 | 0.00 | 2.51K |
WALMART INCSOLE | COM | 7.03K | SH | $724.6K 1.00% | 0.00 | 0.00 | 7.03K |
BROWN & BROWN INCSOLE | COM | 7.39K | SH | $693.2K 0.95% | 0.00 | 0.00 | 7.39K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.07K | SH | $645.4K 0.89% | 0.00 | 0.00 | 1.07K |
EXXON MOBIL CORPSOLE | COM | 5.25K | SH | $592.3K 0.81% | 0.00 | 0.00 | 5.25K |
PROCTER AND GAMBLE COSOLE | COM | 3.74K | SH | $574.3K 0.79% | 0.00 | 0.00 | 3.74K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.02K | SH | $564.1K 0.77% | 0.00 | 0.00 | 3.02K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $509.4K 0.70% | 0.00 | 0.00 | 7.71K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.08K | SH | $493.1K 0.68% | 0.00 | 0.00 | 4.08K |
MONDELEZ INTL INCSOLE | CL A | 7.68K | SH | $479.6K 0.66% | 0.00 | 0.00 | 7.68K |
JOHNSON & JOHNSONSOLE | COM | 2.35K | SH | $435.4K 0.60% | 0.00 | 0.00 | 2.35K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.11K | SH | $434.9K 0.60% | 0.00 | 0.00 | 3.11K |
CHEVRON CORP NEWSOLE | COM | 2.71K | SH | $421.3K 0.58% | 0.00 | 0.00 | 2.71K |
CATERPILLAR INCSOLE | COM | 864.00 | SH | $412.4K 0.57% | 0.00 | 0.00 | 864.00 |
DELL TECHNOLOGIES INCSOLE | CL C | 2.82K | SH | $400.1K 0.55% | 0.00 | 0.00 | 2.82K |
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