Filed: 7/16/2025ACC: 0001890183-25-000003
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 42 equity positions with a total reported market value of $68.47M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
42
Positions
$68.47M
Total AUM (reported)
540.53K
Total Shares
Allocation by class
CORE S&P500 ETF$20.76M30.3%
CORE S&P MCP ETF$16.53M24.1%
COM$13.28M19.4%
CORE S&P SCP ETF$8.10M11.8%
TOTAL STK MKT$2.39M3.5%
RUS MD CP GR ETF$1.24M1.8%
CORE MSCI EAFE$915.0K1.3%
Portfolio Concentration
Top 3$45.39M66.3%
4–10$10.16M14.8%
11–25$7.89M11.5%
Rest$5.03M7.3%
Top 3 weight
66.3%
Top 10 weight
81.1%
Voting Authority Distribution
Total shares with voting rights: 540.53K
Sole
Full voting authority
99.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
540.43K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole42
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings42
Rows:
ISHARES TR
SOLEShares33.43K
TypeSH
Market value$20.76M
30.31%
Sole
0.00
Shared
0.00
None
33.43K
ISHARES TR
SOLEShares266.58K
TypeSH
Market value$16.53M
24.15%
Sole
70.00
Shared
0.00
None
266.51K
ISHARES TR
SOLEShares74.14K
TypeSH
Market value$8.10M
11.83%
Sole
29.00
Shared
0.00
None
74.11K
VANGUARD INDEX FDS
SOLEShares7.85K
TypeSH
Market value$2.39M
3.48%
Sole
0.00
Shared
0.00
None
7.85K
APPLE INC
SOLEShares7.88K
TypeSH
Market value$1.62M
2.36%
Sole
0.00
Shared
0.00
None
7.88K
MICROSOFT CORP
SOLEShares3.11K
TypeSH
Market value$1.55M
2.26%
Sole
0.00
Shared
0.00
None
3.11K
PHILIP MORRIS INTL INC
SOLEShares7.61K
TypeSH
Market value$1.39M
2.02%
Sole
0.00
Shared
0.00
None
7.61K
ISHARES TR
SOLEShares8.91K
TypeSH
Market value$1.24M
1.81%
Sole
0.00
Shared
0.00
None
8.91K
JPMORGAN CHASE & CO.
SOLEShares3.72K
TypeSH
Market value$1.08M
1.58%
Sole
0.00
Shared
0.00
None
3.72K
ISHARES TR
SOLEShares10.96K
TypeSH
Market value$915.0K
1.34%
Sole
0.00
Shared
0.00
None
10.96K
BROWN & BROWN INC
SOLEShares7.38K
TypeSH
Market value$818.4K
1.20%
Sole
0.00
Shared
0.00
None
7.38K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$732.9K
1.07%
Sole
0.00
Shared
0.00
None
2.51K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$687.4K
1.00%
Sole
0.00
Shared
0.00
None
7.03K
PROCTER AND GAMBLE CO
SOLEShares3.74K
TypeSH
Market value$595.3K
0.87%
Sole
0.00
Shared
0.00
None
3.74K
INVESCO QQQ TR
SOLEShares1.07K
TypeSH
Market value$593.0K
0.87%
Sole
0.00
Shared
0.00
None
1.07K
EXXON MOBIL CORP
SOLEShares5.25K
TypeSH
Market value$566.0K
0.83%
Sole
0.00
Shared
0.00
None
5.25K
VANGUARD INDEX FDS
SOLEShares3.01K
TypeSH
Market value$531.7K
0.78%
Sole
0.00
Shared
0.00
None
3.01K
MONDELEZ INTL INC
SOLEShares7.67K
TypeSH
Market value$517.0K
0.75%
Sole
0.00
Shared
0.00
None
7.67K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$452.1K
0.66%
Sole
0.00
Shared
0.00
None
7.71K
ISHARES TR
SOLEShares4.08K
TypeSH
Market value$449.2K
0.66%
Sole
0.00
Shared
0.00
None
4.08K
ISHARES TR
SOLEShares3.10K
TypeSH
Market value$409.8K
0.60%
Sole
0.00
Shared
0.00
None
3.10K
INTERNATIONAL BUSINESS MACHS
SOLEShares1.35K
TypeSH
Market value$397.8K
0.58%
Sole
0.00
Shared
0.00
None
1.35K
CHEVRON CORP NEW
SOLEShares2.71K
TypeSH
Market value$388.3K
0.57%
Sole
0.00
Shared
0.00
None
2.71K
CARNIVAL CORP
SOLEShares13.36K
TypeSH
Market value$375.7K
0.55%
Sole
0.00
Shared
0.00
None
13.36K
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$375.6K
0.55%
Sole
0.00
Shared
0.00
None
1.34K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 33.43K | SH | $20.76M 30.31% | 0.00 | 0.00 | 33.43K |
ISHARES TRSOLE | CORE S&P MCP ETF | 266.58K | SH | $16.53M 24.15% | 70.00 | 0.00 | 266.51K |
ISHARES TRSOLE | CORE S&P SCP ETF | 74.14K | SH | $8.10M 11.83% | 29.00 | 0.00 | 74.11K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.85K | SH | $2.39M 3.48% | 0.00 | 0.00 | 7.85K |
APPLE INCSOLE | COM | 7.88K | SH | $1.62M 2.36% | 0.00 | 0.00 | 7.88K |
MICROSOFT CORPSOLE | COM | 3.11K | SH | $1.55M 2.26% | 0.00 | 0.00 | 3.11K |
PHILIP MORRIS INTL INCSOLE | COM | 7.61K | SH | $1.39M 2.02% | 0.00 | 0.00 | 7.61K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.91K | SH | $1.24M 1.81% | 0.00 | 0.00 | 8.91K |
JPMORGAN CHASE & CO.SOLE | COM | 3.72K | SH | $1.08M 1.58% | 0.00 | 0.00 | 3.72K |
ISHARES TRSOLE | CORE MSCI EAFE | 10.96K | SH | $915.0K 1.34% | 0.00 | 0.00 | 10.96K |
BROWN & BROWN INCSOLE | COM | 7.38K | SH | $818.4K 1.20% | 0.00 | 0.00 | 7.38K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $732.9K 1.07% | 0.00 | 0.00 | 2.51K |
WALMART INCSOLE | COM | 7.03K | SH | $687.4K 1.00% | 0.00 | 0.00 | 7.03K |
PROCTER AND GAMBLE COSOLE | COM | 3.74K | SH | $595.3K 0.87% | 0.00 | 0.00 | 3.74K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.07K | SH | $593.0K 0.87% | 0.00 | 0.00 | 1.07K |
EXXON MOBIL CORPSOLE | COM | 5.25K | SH | $566.0K 0.83% | 0.00 | 0.00 | 5.25K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.01K | SH | $531.7K 0.78% | 0.00 | 0.00 | 3.01K |
MONDELEZ INTL INCSOLE | CL A | 7.67K | SH | $517.0K 0.75% | 0.00 | 0.00 | 7.67K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $452.1K 0.66% | 0.00 | 0.00 | 7.71K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.08K | SH | $449.2K 0.66% | 0.00 | 0.00 | 4.08K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.10K | SH | $409.8K 0.60% | 0.00 | 0.00 | 3.10K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 1.35K | SH | $397.8K 0.58% | 0.00 | 0.00 | 1.35K |
CHEVRON CORP NEWSOLE | COM | 2.71K | SH | $388.3K 0.57% | 0.00 | 0.00 | 2.71K |
CARNIVAL CORPSOLE | UNIT 99/99/9999 | 13.36K | SH | $375.7K 0.55% | 0.00 | 0.00 | 13.36K |
AMGEN INCSOLE | COM | 1.34K | SH | $375.6K 0.55% | 0.00 | 0.00 | 1.34K |
Page 1 of 2