Filed: 4/11/2025ACC: 0001890183-25-000002
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 43 equity positions with a total reported market value of $65.92M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
43
Positions
$65.92M
Total AUM (reported)
603.23K
Total Shares
Allocation by class
CORE S&P500 ETF$18.76M28.5%
CORE S&P MCP ETF$15.61M23.7%
COM$12.02M18.2%
CORE S&P SCP ETF$6.53M9.9%
TRENDP US LAR CP$3.40M5.2%
TOTAL STK MKT$2.18M3.3%
RUS MD CP GR ETF$1.06M1.6%
Portfolio Concentration
Top 3$40.90M62.0%
4–10$11.47M17.4%
11–25$8.80M13.4%
Rest$4.74M7.2%
Top 3 weight
62.0%
Top 10 weight
79.5%
Voting Authority Distribution
Total shares with voting rights: 603.23K
Sole
Full voting authority
385.00
shares
% of voting shares0.1%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
602.84K
shares
% of voting shares99.9%
Investment Discretion (by position count)
Sole43
Shared0
Other0
Dominant voting typeNone · 99.9% of voting shares
Institutional Holdings43
Rows:
ISHARES TR
SOLEShares33.39K
TypeSH
Market value$18.76M
28.47%
Sole
0.00
Shared
0.00
None
33.39K
ISHARES TR
SOLEShares267.45K
TypeSH
Market value$15.61M
23.67%
Sole
117.00
Shared
0.00
None
267.33K
ISHARES TR
SOLEShares62.45K
TypeSH
Market value$6.53M
9.91%
Sole
0.00
Shared
0.00
None
62.45K
PACER FDS TR
SOLEShares65.99K
TypeSH
Market value$3.40M
5.15%
Sole
268.00
Shared
0.00
None
65.73K
VANGUARD INDEX FDS
SOLEShares7.94K
TypeSH
Market value$2.18M
3.31%
Sole
0.00
Shared
0.00
None
7.94K
APPLE INC
SOLEShares7.85K
TypeSH
Market value$1.74M
2.64%
Sole
0.00
Shared
0.00
None
7.85K
PHILIP MORRIS INTL INC
SOLEShares7.61K
TypeSH
Market value$1.21M
1.83%
Sole
0.00
Shared
0.00
None
7.61K
ISHARES TR
SOLEShares8.98K
TypeSH
Market value$1.06M
1.60%
Sole
0.00
Shared
0.00
None
8.98K
MICROSOFT CORP
SOLEShares2.59K
TypeSH
Market value$970.9K
1.47%
Sole
0.00
Shared
0.00
None
2.59K
BROWN & BROWN INC
SOLEShares7.37K
TypeSH
Market value$917.2K
1.39%
Sole
0.00
Shared
0.00
None
7.37K
JPMORGAN CHASE & CO.
SOLEShares3.72K
TypeSH
Market value$912.3K
1.38%
Sole
0.00
Shared
0.00
None
3.72K
PACER FDS TR
SOLEShares14.98K
TypeSH
Market value$820.2K
1.24%
Sole
0.00
Shared
0.00
None
14.98K
ISHARES TR
SOLEShares10.61K
TypeSH
Market value$802.9K
1.22%
Sole
0.00
Shared
0.00
None
10.61K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$783.3K
1.19%
Sole
0.00
Shared
0.00
None
2.51K
EXXON MOBIL CORP
SOLEShares5.85K
TypeSH
Market value$695.3K
1.05%
Sole
0.00
Shared
0.00
None
5.85K
PROCTER AND GAMBLE CO
SOLEShares3.73K
TypeSH
Market value$636.5K
0.97%
Sole
0.00
Shared
0.00
None
3.73K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$617.1K
0.94%
Sole
0.00
Shared
0.00
None
7.03K
VANGUARD INDEX FDS
SOLEShares3.01K
TypeSH
Market value$519.7K
0.79%
Sole
0.00
Shared
0.00
None
3.01K
MONDELEZ INTL INC
SOLEShares7.65K
TypeSH
Market value$519.3K
0.79%
Sole
0.00
Shared
0.00
None
7.65K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$462.8K
0.70%
Sole
0.00
Shared
0.00
None
7.71K
INVESCO QQQ TR
SOLEShares975.00
TypeSH
Market value$457.2K
0.69%
Sole
0.00
Shared
0.00
None
975.00
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$418.6K
0.63%
Sole
0.00
Shared
0.00
None
1.34K
ISHARES TR
SOLEShares3.09K
TypeSH
Market value$389.2K
0.59%
Sole
0.00
Shared
0.00
None
3.09K
JOHNSON & JOHNSON
SOLEShares2.35K
TypeSH
Market value$389.0K
0.59%
Sole
0.00
Shared
0.00
None
2.35K
ISHARES TR
SOLEShares4.08K
TypeSH
Market value$378.3K
0.57%
Sole
0.00
Shared
0.00
None
4.08K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 33.39K | SH | $18.76M 28.47% | 0.00 | 0.00 | 33.39K |
ISHARES TRSOLE | CORE S&P MCP ETF | 267.45K | SH | $15.61M 23.67% | 117.00 | 0.00 | 267.33K |
ISHARES TRSOLE | CORE S&P SCP ETF | 62.45K | SH | $6.53M 9.91% | 0.00 | 0.00 | 62.45K |
PACER FDS TRSOLE | TRENDP US LAR CP | 65.99K | SH | $3.40M 5.15% | 268.00 | 0.00 | 65.73K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.94K | SH | $2.18M 3.31% | 0.00 | 0.00 | 7.94K |
APPLE INCSOLE | COM | 7.85K | SH | $1.74M 2.64% | 0.00 | 0.00 | 7.85K |
PHILIP MORRIS INTL INCSOLE | COM | 7.61K | SH | $1.21M 1.83% | 0.00 | 0.00 | 7.61K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.98K | SH | $1.06M 1.60% | 0.00 | 0.00 | 8.98K |
MICROSOFT CORPSOLE | COM | 2.59K | SH | $970.9K 1.47% | 0.00 | 0.00 | 2.59K |
BROWN & BROWN INCSOLE | COM | 7.37K | SH | $917.2K 1.39% | 0.00 | 0.00 | 7.37K |
JPMORGAN CHASE & CO.SOLE | COM | 3.72K | SH | $912.3K 1.38% | 0.00 | 0.00 | 3.72K |
PACER FDS TRSOLE | US CASH COWS 100 | 14.98K | SH | $820.2K 1.24% | 0.00 | 0.00 | 14.98K |
ISHARES TRSOLE | CORE MSCI EAFE | 10.61K | SH | $802.9K 1.22% | 0.00 | 0.00 | 10.61K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $783.3K 1.19% | 0.00 | 0.00 | 2.51K |
EXXON MOBIL CORPSOLE | COM | 5.85K | SH | $695.3K 1.05% | 0.00 | 0.00 | 5.85K |
PROCTER AND GAMBLE COSOLE | COM | 3.73K | SH | $636.5K 0.97% | 0.00 | 0.00 | 3.73K |
WALMART INCSOLE | COM | 7.03K | SH | $617.1K 0.94% | 0.00 | 0.00 | 7.03K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.01K | SH | $519.7K 0.79% | 0.00 | 0.00 | 3.01K |
MONDELEZ INTL INCSOLE | CL A | 7.65K | SH | $519.3K 0.79% | 0.00 | 0.00 | 7.65K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $462.8K 0.70% | 0.00 | 0.00 | 7.71K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 975.00 | SH | $457.2K 0.69% | 0.00 | 0.00 | 975.00 |
AMGEN INCSOLE | COM | 1.34K | SH | $418.6K 0.63% | 0.00 | 0.00 | 1.34K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.09K | SH | $389.2K 0.59% | 0.00 | 0.00 | 3.09K |
JOHNSON & JOHNSONSOLE | COM | 2.35K | SH | $389.0K 0.59% | 0.00 | 0.00 | 2.35K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.08K | SH | $378.3K 0.57% | 0.00 | 0.00 | 4.08K |
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