Filed: 1/15/2025ACC: 0001890183-25-000001
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 45 equity positions with a total reported market value of $76.59M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
45
Positions
$76.59M
Total AUM (reported)
840.15K
Total Shares
Allocation by class
CORE S&P500 ETF$20.53M26.8%
CORE S&P MCP ETF$13.15M17.2%
COM$11.76M15.3%
US CASH COWS 100$10.63M13.9%
PACER US SMALL$7.18M9.4%
TRENDP US LAR CP$3.54M4.6%
TOTAL STK MKT$2.30M3.0%
Portfolio Concentration
Top 3$44.32M57.9%
4–10$18.21M23.8%
11–25$8.49M11.1%
Rest$5.58M7.3%
Top 3 weight
57.9%
Top 10 weight
81.6%
Voting Authority Distribution
Total shares with voting rights: 840.15K
Sole
Full voting authority
383.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
839.77K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole45
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings45
Rows:
ISHARES TR
SOLEShares34.88K
TypeSH
Market value$20.53M
26.81%
Sole
0.00
Shared
0.00
None
34.88K
ISHARES TR
SOLEShares211.09K
TypeSH
Market value$13.15M
17.17%
Sole
117.00
Shared
0.00
None
210.97K
PACER FDS TR
SOLEShares188.26K
TypeSH
Market value$10.63M
13.88%
Sole
0.00
Shared
0.00
None
188.26K
PACER FDS TR
SOLEShares163.24K
TypeSH
Market value$7.18M
9.38%
Sole
0.00
Shared
0.00
None
163.24K
PACER FDS TR
SOLEShares66.17K
TypeSH
Market value$3.54M
4.62%
Sole
266.00
Shared
0.00
None
65.90K
VANGUARD INDEX FDS
SOLEShares7.95K
TypeSH
Market value$2.30M
3.01%
Sole
0.00
Shared
0.00
None
7.95K
APPLE INC
SOLEShares7.85K
TypeSH
Market value$1.96M
2.57%
Sole
0.00
Shared
0.00
None
7.85K
ISHARES TR
SOLEShares8.95K
TypeSH
Market value$1.13M
1.48%
Sole
0.00
Shared
0.00
None
8.95K
MICROSOFT CORP
SOLEShares2.58K
TypeSH
Market value$1.09M
1.42%
Sole
0.00
Shared
0.00
None
2.58K
PHILIP MORRIS INTL INC
SOLEShares8.25K
TypeSH
Market value$993.2K
1.30%
Sole
0.00
Shared
0.00
None
8.25K
JPMORGAN CHASE & CO.
SOLEShares3.72K
TypeSH
Market value$891.1K
1.16%
Sole
0.00
Shared
0.00
None
3.72K
BROWN & BROWN INC
SOLEShares7.36K
TypeSH
Market value$751.3K
0.98%
Sole
0.00
Shared
0.00
None
7.36K
ISHARES TR
SOLEShares10.61K
TypeSH
Market value$745.9K
0.97%
Sole
0.00
Shared
0.00
None
10.61K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$726.7K
0.95%
Sole
0.00
Shared
0.00
None
2.51K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$635.0K
0.83%
Sole
0.00
Shared
0.00
None
7.03K
EXXON MOBIL CORP
SOLEShares5.84K
TypeSH
Market value$628.6K
0.82%
Sole
0.00
Shared
0.00
None
5.84K
PROCTER AND GAMBLE CO
SOLEShares3.73K
TypeSH
Market value$626.0K
0.82%
Sole
0.00
Shared
0.00
None
3.73K
VANGUARD INDEX FDS
SOLEShares2.99K
TypeSH
Market value$506.3K
0.66%
Sole
0.00
Shared
0.00
None
2.99K
INVESCO QQQ TR
SOLEShares975.00
TypeSH
Market value$498.4K
0.65%
Sole
0.00
Shared
0.00
None
975.00
PACER FDS TR
SOLEShares15.67K
TypeSH
Market value$457.4K
0.60%
Sole
0.00
Shared
0.00
None
15.67K
MONDELEZ INTL INC
SOLEShares7.64K
TypeSH
Market value$456.3K
0.60%
Sole
0.00
Shared
0.00
None
7.64K
ISHARES TR
SOLEShares4.07K
TypeSH
Market value$413.3K
0.54%
Sole
0.00
Shared
0.00
None
4.07K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$403.2K
0.53%
Sole
0.00
Shared
0.00
None
7.71K
ISHARES TR
SOLEShares3.12K
TypeSH
Market value$403.0K
0.53%
Sole
0.00
Shared
0.00
None
3.12K
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$349.7K
0.46%
Sole
0.00
Shared
0.00
None
1.34K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 34.88K | SH | $20.53M 26.81% | 0.00 | 0.00 | 34.88K |
ISHARES TRSOLE | CORE S&P MCP ETF | 211.09K | SH | $13.15M 17.17% | 117.00 | 0.00 | 210.97K |
PACER FDS TRSOLE | US CASH COWS 100 | 188.26K | SH | $10.63M 13.88% | 0.00 | 0.00 | 188.26K |
PACER FDS TRSOLE | PACER US SMALL | 163.24K | SH | $7.18M 9.38% | 0.00 | 0.00 | 163.24K |
PACER FDS TRSOLE | TRENDP US LAR CP | 66.17K | SH | $3.54M 4.62% | 266.00 | 0.00 | 65.90K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.95K | SH | $2.30M 3.01% | 0.00 | 0.00 | 7.95K |
APPLE INCSOLE | COM | 7.85K | SH | $1.96M 2.57% | 0.00 | 0.00 | 7.85K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.95K | SH | $1.13M 1.48% | 0.00 | 0.00 | 8.95K |
MICROSOFT CORPSOLE | COM | 2.58K | SH | $1.09M 1.42% | 0.00 | 0.00 | 2.58K |
PHILIP MORRIS INTL INCSOLE | COM | 8.25K | SH | $993.2K 1.30% | 0.00 | 0.00 | 8.25K |
JPMORGAN CHASE & CO.SOLE | COM | 3.72K | SH | $891.1K 1.16% | 0.00 | 0.00 | 3.72K |
BROWN & BROWN INCSOLE | COM | 7.36K | SH | $751.3K 0.98% | 0.00 | 0.00 | 7.36K |
ISHARES TRSOLE | CORE MSCI EAFE | 10.61K | SH | $745.9K 0.97% | 0.00 | 0.00 | 10.61K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $726.7K 0.95% | 0.00 | 0.00 | 2.51K |
WALMART INCSOLE | COM | 7.03K | SH | $635.0K 0.83% | 0.00 | 0.00 | 7.03K |
EXXON MOBIL CORPSOLE | COM | 5.84K | SH | $628.6K 0.82% | 0.00 | 0.00 | 5.84K |
PROCTER AND GAMBLE COSOLE | COM | 3.73K | SH | $626.0K 0.82% | 0.00 | 0.00 | 3.73K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 2.99K | SH | $506.3K 0.66% | 0.00 | 0.00 | 2.99K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 975.00 | SH | $498.4K 0.65% | 0.00 | 0.00 | 975.00 |
PACER FDS TRSOLE | DEVELOPED MRKT | 15.67K | SH | $457.4K 0.60% | 0.00 | 0.00 | 15.67K |
MONDELEZ INTL INCSOLE | CL A | 7.64K | SH | $456.3K 0.60% | 0.00 | 0.00 | 7.64K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.07K | SH | $413.3K 0.54% | 0.00 | 0.00 | 4.07K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $403.2K 0.53% | 0.00 | 0.00 | 7.71K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.12K | SH | $403.0K 0.53% | 0.00 | 0.00 | 3.12K |
AMGEN INCSOLE | COM | 1.34K | SH | $349.7K 0.46% | 0.00 | 0.00 | 1.34K |
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