Filed: 10/18/2024ACC: 0001890183-24-000005
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 44 equity positions with a total reported market value of $76.49M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
44
Positions
$76.49M
Total AUM (reported)
833.25K
Total Shares
Allocation by class
CORE S&P500 ETF$20.25M26.5%
CORE S&P MCP ETF$12.74M16.7%
COM$12.00M15.7%
US CASH COWS 100$10.72M14.0%
PACER US SMALL$7.38M9.6%
TRENDP US LAR CP$3.21M4.2%
TOTAL STK MKT$2.18M2.9%
Portfolio Concentration
Top 3$43.71M57.1%
4–10$18.20M23.8%
11–25$9.17M12.0%
Rest$5.41M7.1%
Top 3 weight
57.1%
Top 10 weight
80.9%
Voting Authority Distribution
Total shares with voting rights: 833.25K
Sole
Full voting authority
401.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
832.85K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole44
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings44
Rows:
ISHARES TR
SOLEShares35.10K
TypeSH
Market value$20.25M
26.47%
Sole
0.00
Shared
0.00
None
35.10K
ISHARES TR
SOLEShares204.42K
TypeSH
Market value$12.74M
16.66%
Sole
111.00
Shared
0.00
None
204.31K
PACER FDS TR
SOLEShares185.41K
TypeSH
Market value$10.72M
14.02%
Sole
0.00
Shared
0.00
None
185.41K
PACER FDS TR
SOLEShares158.62K
TypeSH
Market value$7.38M
9.65%
Sole
0.00
Shared
0.00
None
158.62K
PACER FDS TR
SOLEShares61K
TypeSH
Market value$3.21M
4.19%
Sole
290.00
Shared
0.00
None
60.71K
VANGUARD INDEX FDS
SOLEShares7.71K
TypeSH
Market value$2.18M
2.86%
Sole
0.00
Shared
0.00
None
7.71K
APPLE INC
SOLEShares7.84K
TypeSH
Market value$1.83M
2.39%
Sole
0.00
Shared
0.00
None
7.84K
MICROSOFT CORP
SOLEShares3.61K
TypeSH
Market value$1.55M
2.03%
Sole
0.00
Shared
0.00
None
3.61K
ISHARES TR
SOLEShares8.94K
TypeSH
Market value$1.05M
1.37%
Sole
0.00
Shared
0.00
None
8.94K
PHILIP MORRIS INTL INC
SOLEShares8.24K
TypeSH
Market value$1.00M
1.31%
Sole
0.00
Shared
0.00
None
8.24K
ISHARES TR
SOLEShares11.09K
TypeSH
Market value$865.6K
1.13%
Sole
0.00
Shared
0.00
None
11.09K
PACER FDS TR
SOLEShares25.05K
TypeSH
Market value$792.2K
1.04%
Sole
0.00
Shared
0.00
None
25.05K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$765.6K
1.00%
Sole
0.00
Shared
0.00
None
2.51K
BROWN & BROWN INC
SOLEShares7.36K
TypeSH
Market value$762.1K
1.00%
Sole
0.00
Shared
0.00
None
7.36K
JPMORGAN CHASE & CO.
SOLEShares3.59K
TypeSH
Market value$757.6K
0.99%
Sole
0.00
Shared
0.00
None
3.59K
EXXON MOBIL CORP
SOLEShares5.71K
TypeSH
Market value$669.3K
0.87%
Sole
0.00
Shared
0.00
None
5.71K
MONDELEZ INTL INC
SOLEShares8.87K
TypeSH
Market value$653.3K
0.85%
Sole
0.00
Shared
0.00
None
8.87K
PROCTER AND GAMBLE CO
SOLEShares3.73K
TypeSH
Market value$646.5K
0.85%
Sole
0.00
Shared
0.00
None
3.73K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$567.5K
0.74%
Sole
0.00
Shared
0.00
None
7.03K
VANGUARD INDEX FDS
SOLEShares3.06K
TypeSH
Market value$535.0K
0.70%
Sole
0.00
Shared
0.00
None
3.06K
INVESCO QQQ TR
SOLEShares1.08K
TypeSH
Market value$527.7K
0.69%
Sole
0.00
Shared
0.00
None
1.08K
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$431.7K
0.56%
Sole
0.00
Shared
0.00
None
1.34K
ISHARES TR
SOLEShares3.12K
TypeSH
Market value$413.2K
0.54%
Sole
0.00
Shared
0.00
None
3.12K
ALTRIA GROUP INC
SOLEShares7.71K
TypeSH
Market value$393.5K
0.51%
Sole
0.00
Shared
0.00
None
7.71K
ISHARES TR
SOLEShares4.07K
TypeSH
Market value$389.3K
0.51%
Sole
0.00
Shared
0.00
None
4.07K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 35.10K | SH | $20.25M 26.47% | 0.00 | 0.00 | 35.10K |
ISHARES TRSOLE | CORE S&P MCP ETF | 204.42K | SH | $12.74M 16.66% | 111.00 | 0.00 | 204.31K |
PACER FDS TRSOLE | US CASH COWS 100 | 185.41K | SH | $10.72M 14.02% | 0.00 | 0.00 | 185.41K |
PACER FDS TRSOLE | PACER US SMALL | 158.62K | SH | $7.38M 9.65% | 0.00 | 0.00 | 158.62K |
PACER FDS TRSOLE | TRENDP US LAR CP | 61K | SH | $3.21M 4.19% | 290.00 | 0.00 | 60.71K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 7.71K | SH | $2.18M 2.86% | 0.00 | 0.00 | 7.71K |
APPLE INCSOLE | COM | 7.84K | SH | $1.83M 2.39% | 0.00 | 0.00 | 7.84K |
MICROSOFT CORPSOLE | COM | 3.61K | SH | $1.55M 2.03% | 0.00 | 0.00 | 3.61K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.94K | SH | $1.05M 1.37% | 0.00 | 0.00 | 8.94K |
PHILIP MORRIS INTL INCSOLE | COM | 8.24K | SH | $1.00M 1.31% | 0.00 | 0.00 | 8.24K |
ISHARES TRSOLE | CORE MSCI EAFE | 11.09K | SH | $865.6K 1.13% | 0.00 | 0.00 | 11.09K |
PACER FDS TRSOLE | DEVELOPED MRKT | 25.05K | SH | $792.2K 1.04% | 0.00 | 0.00 | 25.05K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $765.6K 1.00% | 0.00 | 0.00 | 2.51K |
BROWN & BROWN INCSOLE | COM | 7.36K | SH | $762.1K 1.00% | 0.00 | 0.00 | 7.36K |
JPMORGAN CHASE & CO.SOLE | COM | 3.59K | SH | $757.6K 0.99% | 0.00 | 0.00 | 3.59K |
EXXON MOBIL CORPSOLE | COM | 5.71K | SH | $669.3K 0.87% | 0.00 | 0.00 | 5.71K |
MONDELEZ INTL INCSOLE | CL A | 8.87K | SH | $653.3K 0.85% | 0.00 | 0.00 | 8.87K |
PROCTER AND GAMBLE COSOLE | COM | 3.73K | SH | $646.5K 0.85% | 0.00 | 0.00 | 3.73K |
WALMART INCSOLE | COM | 7.03K | SH | $567.5K 0.74% | 0.00 | 0.00 | 7.03K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.06K | SH | $535.0K 0.70% | 0.00 | 0.00 | 3.06K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.08K | SH | $527.7K 0.69% | 0.00 | 0.00 | 1.08K |
AMGEN INCSOLE | COM | 1.34K | SH | $431.7K 0.56% | 0.00 | 0.00 | 1.34K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.12K | SH | $413.2K 0.54% | 0.00 | 0.00 | 3.12K |
ALTRIA GROUP INCSOLE | COM | 7.71K | SH | $393.5K 0.51% | 0.00 | 0.00 | 7.71K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.07K | SH | $389.3K 0.51% | 0.00 | 0.00 | 4.07K |
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