Filed: 7/16/2024ACC: 0001890183-24-000003
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 41 equity positions with a total reported market value of $80.93M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
41
Positions
$80.93M
Total AUM (reported)
1.14M
Total Shares
Allocation by class
CORE S&P500 ETF$19.53M24.1%
US CASH COWS 100$12.20M15.1%
CORE S&P MCP ETF$10.99M13.6%
COM$10.40M12.8%
DEVELOPED MRKT$10.23M12.6%
PACER US SMALL$6.51M8.0%
TRENDP US LAR CP$2.08M2.6%
Portfolio Concentration
Top 3$42.71M52.8%
4–10$24.90M30.8%
11–25$8.79M10.9%
Rest$4.52M5.6%
Top 3 weight
52.8%
Top 10 weight
83.6%
Voting Authority Distribution
Total shares with voting rights: 1.14M
Sole
Full voting authority
401.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.14M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole41
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings41
Rows:
ISHARES TR
SOLEShares35.68K
TypeSH
Market value$19.53M
24.13%
Sole
0.00
Shared
0.00
None
35.68K
PACER FDS TR
SOLEShares223.83K
TypeSH
Market value$12.20M
15.07%
Sole
0.00
Shared
0.00
None
223.83K
ISHARES TR
SOLEShares187.79K
TypeSH
Market value$10.99M
13.58%
Sole
111.00
Shared
0.00
None
187.68K
PACER FDS TR
SOLEShares336.89K
TypeSH
Market value$10.23M
12.64%
Sole
0.00
Shared
0.00
None
336.89K
PACER FDS TR
SOLEShares149.41K
TypeSH
Market value$6.51M
8.04%
Sole
0.00
Shared
0.00
None
149.41K
PACER FDS TR
SOLEShares41.83K
TypeSH
Market value$2.08M
2.57%
Sole
290.00
Shared
0.00
None
41.54K
VANGUARD INDEX FDS
SOLEShares6.67K
TypeSH
Market value$1.78M
2.20%
Sole
0.00
Shared
0.00
None
6.67K
APPLE INC
SOLEShares8.07K
TypeSH
Market value$1.70M
2.10%
Sole
0.00
Shared
0.00
None
8.07K
MICROSOFT CORP
SOLEShares3.61K
TypeSH
Market value$1.61M
1.99%
Sole
0.00
Shared
0.00
None
3.61K
ISHARES TR
SOLEShares8.97K
TypeSH
Market value$990.1K
1.22%
Sole
0.00
Shared
0.00
None
8.97K
PHILIP MORRIS INTL INC
SOLEShares8.23K
TypeSH
Market value$834.4K
1.03%
Sole
0.00
Shared
0.00
None
8.23K
ISHARES TR
SOLEShares11.40K
TypeSH
Market value$828.2K
1.02%
Sole
0.00
Shared
0.00
None
11.40K
JPMORGAN CHASE & CO.
SOLEShares3.59K
TypeSH
Market value$726.5K
0.90%
Sole
0.00
Shared
0.00
None
3.59K
EXXON MOBIL CORP
SOLEShares5.71K
TypeSH
Market value$657.1K
0.81%
Sole
0.00
Shared
0.00
None
5.71K
BROWN & BROWN INC
SOLEShares7.35K
TypeSH
Market value$657.0K
0.81%
Sole
0.00
Shared
0.00
None
7.35K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$640.5K
0.79%
Sole
0.00
Shared
0.00
None
2.51K
PROCTER AND GAMBLE CO
SOLEShares3.73K
TypeSH
Market value$615.4K
0.76%
Sole
0.00
Shared
0.00
None
3.73K
ISHARES TR
SOLEShares5.60K
TypeSH
Market value$597.5K
0.74%
Sole
0.00
Shared
0.00
None
5.60K
MONDELEZ INTL INC
SOLEShares8.86K
TypeSH
Market value$579.6K
0.72%
Sole
0.00
Shared
0.00
None
8.86K
INVESCO QQQ TR
SOLEShares1.08K
TypeSH
Market value$517.9K
0.64%
Sole
0.00
Shared
0.00
None
1.08K
VANGUARD INDEX FDS
SOLEShares3.03K
TypeSH
Market value$486.0K
0.60%
Sole
0.00
Shared
0.00
None
3.03K
WALMART INC
SOLEShares7.03K
TypeSH
Market value$475.8K
0.59%
Sole
0.00
Shared
0.00
None
7.03K
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$418.1K
0.52%
Sole
0.00
Shared
0.00
None
1.34K
ISHARES TR
SOLEShares3.18K
TypeSH
Market value$383.8K
0.47%
Sole
0.00
Shared
0.00
None
3.18K
ISHARES TR
SOLEShares4.06K
TypeSH
Market value$375.7K
0.46%
Sole
0.00
Shared
0.00
None
4.06K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 35.68K | SH | $19.53M 24.13% | 0.00 | 0.00 | 35.68K |
PACER FDS TRSOLE | US CASH COWS 100 | 223.83K | SH | $12.20M 15.07% | 0.00 | 0.00 | 223.83K |
ISHARES TRSOLE | CORE S&P MCP ETF | 187.79K | SH | $10.99M 13.58% | 111.00 | 0.00 | 187.68K |
PACER FDS TRSOLE | DEVELOPED MRKT | 336.89K | SH | $10.23M 12.64% | 0.00 | 0.00 | 336.89K |
PACER FDS TRSOLE | PACER US SMALL | 149.41K | SH | $6.51M 8.04% | 0.00 | 0.00 | 149.41K |
PACER FDS TRSOLE | TRENDP US LAR CP | 41.83K | SH | $2.08M 2.57% | 290.00 | 0.00 | 41.54K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.67K | SH | $1.78M 2.20% | 0.00 | 0.00 | 6.67K |
APPLE INCSOLE | COM | 8.07K | SH | $1.70M 2.10% | 0.00 | 0.00 | 8.07K |
MICROSOFT CORPSOLE | COM | 3.61K | SH | $1.61M 1.99% | 0.00 | 0.00 | 3.61K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.97K | SH | $990.1K 1.22% | 0.00 | 0.00 | 8.97K |
PHILIP MORRIS INTL INCSOLE | COM | 8.23K | SH | $834.4K 1.03% | 0.00 | 0.00 | 8.23K |
ISHARES TRSOLE | CORE MSCI EAFE | 11.40K | SH | $828.2K 1.02% | 0.00 | 0.00 | 11.40K |
JPMORGAN CHASE & CO.SOLE | COM | 3.59K | SH | $726.5K 0.90% | 0.00 | 0.00 | 3.59K |
EXXON MOBIL CORPSOLE | COM | 5.71K | SH | $657.1K 0.81% | 0.00 | 0.00 | 5.71K |
BROWN & BROWN INCSOLE | COM | 7.35K | SH | $657.0K 0.81% | 0.00 | 0.00 | 7.35K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $640.5K 0.79% | 0.00 | 0.00 | 2.51K |
PROCTER AND GAMBLE COSOLE | COM | 3.73K | SH | $615.4K 0.76% | 0.00 | 0.00 | 3.73K |
ISHARES TRSOLE | CORE S&P SCP ETF | 5.60K | SH | $597.5K 0.74% | 0.00 | 0.00 | 5.60K |
MONDELEZ INTL INCSOLE | CL A | 8.86K | SH | $579.6K 0.72% | 0.00 | 0.00 | 8.86K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.08K | SH | $517.9K 0.64% | 0.00 | 0.00 | 1.08K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.03K | SH | $486.0K 0.60% | 0.00 | 0.00 | 3.03K |
WALMART INCSOLE | COM | 7.03K | SH | $475.8K 0.59% | 0.00 | 0.00 | 7.03K |
AMGEN INCSOLE | COM | 1.34K | SH | $418.1K 0.52% | 0.00 | 0.00 | 1.34K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.18K | SH | $383.8K 0.47% | 0.00 | 0.00 | 3.18K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.06K | SH | $375.7K 0.46% | 0.00 | 0.00 | 4.06K |
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