Filed: 4/10/2024ACC: 0001890183-24-000002
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 43 equity positions with a total reported market value of $91.26M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
43
Positions
$91.26M
Total AUM (reported)
1.22M
Total Shares
Allocation by class
CORE S&P500 ETF$20.66M22.6%
US CASH COWS 100$13.19M14.5%
DEVELOPED MRKT$11.51M12.6%
CORE S&P MCP ETF$11.11M12.2%
COM$10.45M11.5%
INT-TERM CORP$8.12M8.9%
PACER US SMALL$7.06M7.7%
Portfolio Concentration
Top 3$45.36M49.7%
4–10$31.92M35.0%
11–25$9.05M9.9%
Rest$4.92M5.4%
Top 3 weight
49.7%
Top 10 weight
84.7%
Voting Authority Distribution
Total shares with voting rights: 1.22M
Sole
Full voting authority
468.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.22M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole43
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings43
Rows:
ISHARES TR
SOLEShares39.30K
TypeSH
Market value$20.66M
22.64%
Sole
29.00
Shared
0.00
None
39.28K
PACER FDS TR
SOLEShares226.94K
TypeSH
Market value$13.19M
14.45%
Sole
0.00
Shared
0.00
None
226.94K
PACER FDS TR
SOLEShares360.28K
TypeSH
Market value$11.51M
12.61%
Sole
179.00
Shared
0.00
None
360.10K
ISHARES TR
SOLEShares182.85K
TypeSH
Market value$11.11M
12.17%
Sole
79.00
Shared
0.00
None
182.78K
VANGUARD SCOTTSDALE FDS
SOLEShares100.85K
TypeSH
Market value$8.12M
8.90%
Sole
150.00
Shared
0.00
None
100.70K
PACER FDS TR
SOLEShares143.67K
TypeSH
Market value$7.06M
7.74%
Sole
0.00
Shared
0.00
None
143.67K
VANGUARD INDEX FDS
SOLEShares6.69K
TypeSH
Market value$1.74M
1.90%
Sole
0.00
Shared
0.00
None
6.69K
MICROSOFT CORP
SOLEShares3.58K
TypeSH
Market value$1.51M
1.65%
Sole
0.00
Shared
0.00
None
3.58K
APPLE INC
SOLEShares7.77K
TypeSH
Market value$1.33M
1.46%
Sole
0.00
Shared
0.00
None
7.77K
ISHARES TR
SOLEShares9.54K
TypeSH
Market value$1.05M
1.16%
Sole
31.00
Shared
0.00
None
9.51K
ISHARES TR
SOLEShares8.96K
TypeSH
Market value$1.02M
1.12%
Sole
0.00
Shared
0.00
None
8.96K
ISHARES TR
SOLEShares11.20K
TypeSH
Market value$831.3K
0.91%
Sole
0.00
Shared
0.00
None
11.20K
PHILIP MORRIS INTL INC
SOLEShares8.12K
TypeSH
Market value$744.3K
0.82%
Sole
0.00
Shared
0.00
None
8.12K
JPMORGAN CHASE & CO
SOLEShares3.59K
TypeSH
Market value$719.2K
0.79%
Sole
0.00
Shared
0.00
None
3.59K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$708.4K
0.78%
Sole
0.00
Shared
0.00
None
2.51K
BROWN & BROWN INC
SOLEShares7.34K
TypeSH
Market value$642.4K
0.70%
Sole
0.00
Shared
0.00
None
7.34K
EXXON MOBIL CORP
SOLEShares5.52K
TypeSH
Market value$642.0K
0.70%
Sole
0.00
Shared
0.00
None
5.52K
MONDELEZ INTL INC
SOLEShares8.81K
TypeSH
Market value$616.5K
0.68%
Sole
0.00
Shared
0.00
None
8.81K
PROCTER AND GAMBLE CO
SOLEShares3.74K
TypeSH
Market value$606.8K
0.66%
Sole
0.00
Shared
0.00
None
3.74K
VANGUARD INDEX FDS
SOLEShares3.03K
TypeSH
Market value$493.4K
0.54%
Sole
0.00
Shared
0.00
None
3.03K
INVESCO QQQ TR
SOLEShares975.00
TypeSH
Market value$432.9K
0.47%
Sole
0.00
Shared
0.00
None
975.00
WALMART INC
SOLEShares7.03K
TypeSH
Market value$423.1K
0.46%
Sole
0.00
Shared
0.00
None
7.03K
ISHARES TR
SOLEShares3.17K
TypeSH
Market value$397.1K
0.44%
Sole
0.00
Shared
0.00
None
3.17K
JOHNSON & JOHNSON
SOLEShares2.47K
TypeSH
Market value$390.5K
0.43%
Sole
0.00
Shared
0.00
None
2.47K
AMGEN INC
SOLEShares1.34K
TypeSH
Market value$380.6K
0.42%
Sole
0.00
Shared
0.00
None
1.34K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 39.30K | SH | $20.66M 22.64% | 29.00 | 0.00 | 39.28K |
PACER FDS TRSOLE | US CASH COWS 100 | 226.94K | SH | $13.19M 14.45% | 0.00 | 0.00 | 226.94K |
PACER FDS TRSOLE | DEVELOPED MRKT | 360.28K | SH | $11.51M 12.61% | 179.00 | 0.00 | 360.10K |
ISHARES TRSOLE | CORE S&P MCP ETF | 182.85K | SH | $11.11M 12.17% | 79.00 | 0.00 | 182.78K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 100.85K | SH | $8.12M 8.90% | 150.00 | 0.00 | 100.70K |
PACER FDS TRSOLE | PACER US SMALL | 143.67K | SH | $7.06M 7.74% | 0.00 | 0.00 | 143.67K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.69K | SH | $1.74M 1.90% | 0.00 | 0.00 | 6.69K |
MICROSOFT CORPSOLE | COM | 3.58K | SH | $1.51M 1.65% | 0.00 | 0.00 | 3.58K |
APPLE INCSOLE | COM | 7.77K | SH | $1.33M 1.46% | 0.00 | 0.00 | 7.77K |
ISHARES TRSOLE | CORE S&P SCP ETF | 9.54K | SH | $1.05M 1.16% | 31.00 | 0.00 | 9.51K |
ISHARES TRSOLE | RUS MD CP GR ETF | 8.96K | SH | $1.02M 1.12% | 0.00 | 0.00 | 8.96K |
ISHARES TRSOLE | CORE MSCI EAFE | 11.20K | SH | $831.3K 0.91% | 0.00 | 0.00 | 11.20K |
PHILIP MORRIS INTL INCSOLE | COM | 8.12K | SH | $744.3K 0.82% | 0.00 | 0.00 | 8.12K |
JPMORGAN CHASE & COSOLE | COM | 3.59K | SH | $719.2K 0.79% | 0.00 | 0.00 | 3.59K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $708.4K 0.78% | 0.00 | 0.00 | 2.51K |
BROWN & BROWN INCSOLE | COM | 7.34K | SH | $642.4K 0.70% | 0.00 | 0.00 | 7.34K |
EXXON MOBIL CORPSOLE | COM | 5.52K | SH | $642.0K 0.70% | 0.00 | 0.00 | 5.52K |
MONDELEZ INTL INCSOLE | CL A | 8.81K | SH | $616.5K 0.68% | 0.00 | 0.00 | 8.81K |
PROCTER AND GAMBLE COSOLE | COM | 3.74K | SH | $606.8K 0.66% | 0.00 | 0.00 | 3.74K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.03K | SH | $493.4K 0.54% | 0.00 | 0.00 | 3.03K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 975.00 | SH | $432.9K 0.47% | 0.00 | 0.00 | 975.00 |
WALMART INCSOLE | COM | 7.03K | SH | $423.1K 0.46% | 0.00 | 0.00 | 7.03K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.17K | SH | $397.1K 0.44% | 0.00 | 0.00 | 3.17K |
JOHNSON & JOHNSONSOLE | COM | 2.47K | SH | $390.5K 0.43% | 0.00 | 0.00 | 2.47K |
AMGEN INCSOLE | COM | 1.34K | SH | $380.6K 0.42% | 0.00 | 0.00 | 1.34K |
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