Filed: 1/22/2024ACC: 0001890183-24-000001
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 40 equity positions with a total reported market value of $87.32M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
40
Positions
$87.32M
Total AUM (reported)
1.06M
Total Shares
Allocation by class
CORE S&P500 ETF$19.94M22.8%
US CASH COWS 100$11.02M12.6%
DEVELOPED MRKT$10.65M12.2%
CORE S&P MCP ETF$10.35M11.9%
INT-TERM CORP$10.13M11.6%
COM$9.24M10.6%
PACER US SMALL$6.99M8.0%
Portfolio Concentration
Top 3$41.61M47.7%
4–10$33.03M37.8%
11–25$8.68M9.9%
Rest$4.00M4.6%
Top 3 weight
47.7%
Top 10 weight
85.5%
Voting Authority Distribution
Total shares with voting rights: 1.06M
Sole
Full voting authority
404.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.06M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole40
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings40
Rows:
ISHARES TR
SOLEShares41.75K
TypeSH
Market value$19.94M
22.84%
Sole
31.00
Shared
0.00
None
41.72K
PACER FDS TR
SOLEShares211.89K
TypeSH
Market value$11.02M
12.62%
Sole
0.00
Shared
0.00
None
211.89K
PACER FDS TR
SOLEShares341.04K
TypeSH
Market value$10.65M
12.20%
Sole
173.00
Shared
0.00
None
340.87K
ISHARES TR
SOLEShares37.34K
TypeSH
Market value$10.35M
11.85%
Sole
17.00
Shared
0.00
None
37.32K
VANGUARD SCOTTSDALE FDS
SOLEShares124.57K
TypeSH
Market value$10.13M
11.60%
Sole
151.00
Shared
0.00
None
124.42K
PACER FDS TR
SOLEShares145.57K
TypeSH
Market value$6.99M
8.01%
Sole
0.00
Shared
0.00
None
145.57K
VANGUARD INDEX FDS
SOLEShares6.79K
TypeSH
Market value$1.61M
1.84%
Sole
0.00
Shared
0.00
None
6.79K
APPLE INC
SOLEShares8.03K
TypeSH
Market value$1.55M
1.77%
Sole
0.00
Shared
0.00
None
8.03K
MICROSOFT CORP
SOLEShares3.55K
TypeSH
Market value$1.33M
1.53%
Sole
0.00
Shared
0.00
None
3.55K
ISHARES TR
SOLEShares9.90K
TypeSH
Market value$1.07M
1.23%
Sole
32.00
Shared
0.00
None
9.87K
ISHARES TR
SOLEShares10K
TypeSH
Market value$1.04M
1.20%
Sole
0.00
Shared
0.00
None
10K
ISHARES TR
SOLEShares11.46K
TypeSH
Market value$806.4K
0.92%
Sole
0.00
Shared
0.00
None
11.46K
PHILIP MORRIS INTL INC
SOLEShares8.01K
TypeSH
Market value$753.5K
0.86%
Sole
0.00
Shared
0.00
None
8.01K
MCDONALDS CORP
SOLEShares2.51K
TypeSH
Market value$743.1K
0.85%
Sole
0.00
Shared
0.00
None
2.51K
MONDELEZ INTL INC
SOLEShares8.75K
TypeSH
Market value$633.8K
0.73%
Sole
0.00
Shared
0.00
None
8.75K
JPMORGAN CHASE & CO
SOLEShares3.58K
TypeSH
Market value$608.8K
0.70%
Sole
0.00
Shared
0.00
None
3.58K
EXXON MOBIL CORP
SOLEShares5.51K
TypeSH
Market value$550.7K
0.63%
Sole
0.00
Shared
0.00
None
5.51K
PROCTER AND GAMBLE CO
SOLEShares3.73K
TypeSH
Market value$546.5K
0.63%
Sole
0.00
Shared
0.00
None
3.73K
BROWN & BROWN INC
SOLEShares7.33K
TypeSH
Market value$521.1K
0.60%
Sole
0.00
Shared
0.00
None
7.33K
INVESCO QQQ TR
SOLEShares1.15K
TypeSH
Market value$470.5K
0.54%
Sole
0.00
Shared
0.00
None
1.15K
VANGUARD INDEX FDS
SOLEShares3.01K
TypeSH
Market value$450.1K
0.52%
Sole
0.00
Shared
0.00
None
3.01K
ISHARES TR
SOLEShares3.56K
TypeSH
Market value$413.9K
0.47%
Sole
0.00
Shared
0.00
None
3.56K
JOHNSON & JOHNSON
SOLEShares2.46K
TypeSH
Market value$385.2K
0.44%
Sole
0.00
Shared
0.00
None
2.46K
AMGEN INC
SOLEShares1.33K
TypeSH
Market value$384.4K
0.44%
Sole
0.00
Shared
0.00
None
1.33K
WALMART INC
SOLEShares2.33K
TypeSH
Market value$368.2K
0.42%
Sole
0.00
Shared
0.00
None
2.33K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 41.75K | SH | $19.94M 22.84% | 31.00 | 0.00 | 41.72K |
PACER FDS TRSOLE | US CASH COWS 100 | 211.89K | SH | $11.02M 12.62% | 0.00 | 0.00 | 211.89K |
PACER FDS TRSOLE | DEVELOPED MRKT | 341.04K | SH | $10.65M 12.20% | 173.00 | 0.00 | 340.87K |
ISHARES TRSOLE | CORE S&P MCP ETF | 37.34K | SH | $10.35M 11.85% | 17.00 | 0.00 | 37.32K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 124.57K | SH | $10.13M 11.60% | 151.00 | 0.00 | 124.42K |
PACER FDS TRSOLE | PACER US SMALL | 145.57K | SH | $6.99M 8.01% | 0.00 | 0.00 | 145.57K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.79K | SH | $1.61M 1.84% | 0.00 | 0.00 | 6.79K |
APPLE INCSOLE | COM | 8.03K | SH | $1.55M 1.77% | 0.00 | 0.00 | 8.03K |
MICROSOFT CORPSOLE | COM | 3.55K | SH | $1.33M 1.53% | 0.00 | 0.00 | 3.55K |
ISHARES TRSOLE | CORE S&P SCP ETF | 9.90K | SH | $1.07M 1.23% | 32.00 | 0.00 | 9.87K |
ISHARES TRSOLE | RUS MD CP GR ETF | 10K | SH | $1.04M 1.20% | 0.00 | 0.00 | 10K |
ISHARES TRSOLE | CORE MSCI EAFE | 11.46K | SH | $806.4K 0.92% | 0.00 | 0.00 | 11.46K |
PHILIP MORRIS INTL INCSOLE | COM | 8.01K | SH | $753.5K 0.86% | 0.00 | 0.00 | 8.01K |
MCDONALDS CORPSOLE | COM | 2.51K | SH | $743.1K 0.85% | 0.00 | 0.00 | 2.51K |
MONDELEZ INTL INCSOLE | CL A | 8.75K | SH | $633.8K 0.73% | 0.00 | 0.00 | 8.75K |
JPMORGAN CHASE & COSOLE | COM | 3.58K | SH | $608.8K 0.70% | 0.00 | 0.00 | 3.58K |
EXXON MOBIL CORPSOLE | COM | 5.51K | SH | $550.7K 0.63% | 0.00 | 0.00 | 5.51K |
PROCTER AND GAMBLE COSOLE | COM | 3.73K | SH | $546.5K 0.63% | 0.00 | 0.00 | 3.73K |
BROWN & BROWN INCSOLE | COM | 7.33K | SH | $521.1K 0.60% | 0.00 | 0.00 | 7.33K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.15K | SH | $470.5K 0.54% | 0.00 | 0.00 | 1.15K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.01K | SH | $450.1K 0.52% | 0.00 | 0.00 | 3.01K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.56K | SH | $413.9K 0.47% | 0.00 | 0.00 | 3.56K |
JOHNSON & JOHNSONSOLE | COM | 2.46K | SH | $385.2K 0.44% | 0.00 | 0.00 | 2.46K |
AMGEN INCSOLE | COM | 1.33K | SH | $384.4K 0.44% | 0.00 | 0.00 | 1.33K |
WALMART INCSOLE | COM | 2.33K | SH | $368.2K 0.42% | 0.00 | 0.00 | 2.33K |
Page 1 of 2