Filed: 10/18/2023ACC: 0001890183-23-000005
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 36 equity positions with a total reported market value of $78.67M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
36
Positions
$78.67M
Total AUM (reported)
608.15K
Total Shares
Allocation by class
CORE S&P500 ETF$19.06M24.2%
CORE S&P MCP ETF$18.68M23.7%
CORE MSCI EAFE$10.34M13.1%
INT-TERM CORP$9.01M11.5%
COM$8.72M11.1%
CORE S&P SCP ETF$6.60M8.4%
TOTAL STK MKT$1.45M1.8%
Portfolio Concentration
Top 3$48.08M61.1%
4–10$20.95M26.6%
11–25$6.85M8.7%
Rest$2.79M3.5%
Top 3 weight
61.1%
Top 10 weight
87.7%
Voting Authority Distribution
Total shares with voting rights: 608.15K
Sole
Full voting authority
312.00
shares
% of voting shares0.1%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
607.84K
shares
% of voting shares99.9%
Investment Discretion (by position count)
Sole36
Shared0
Other0
Dominant voting typeNone · 99.9% of voting shares
Institutional Holdings36
Rows:
ISHARES TR
SOLEShares44.39K
TypeSH
Market value$19.06M
24.23%
Sole
31.00
Shared
0.00
None
44.36K
ISHARES TR
SOLEShares74.92K
TypeSH
Market value$18.68M
23.75%
Sole
17.00
Shared
0.00
None
74.90K
ISHARES TR
SOLEShares160.64K
TypeSH
Market value$10.34M
13.14%
Sole
80.00
Shared
0.00
None
160.56K
VANGUARD SCOTTSDALE FDS
SOLEShares118.63K
TypeSH
Market value$9.01M
11.46%
Sole
152.00
Shared
0.00
None
118.48K
ISHARES TR
SOLEShares69.94K
TypeSH
Market value$6.60M
8.39%
Sole
32.00
Shared
0.00
None
69.91K
VANGUARD INDEX FDS
SOLEShares6.83K
TypeSH
Market value$1.45M
1.84%
Sole
0.00
Shared
0.00
None
6.83K
APPLE INC
SOLEShares7.28K
TypeSH
Market value$1.25M
1.58%
Sole
0.00
Shared
0.00
None
7.28K
MICROSOFT CORP
SOLEShares3.05K
TypeSH
Market value$963.0K
1.22%
Sole
0.00
Shared
0.00
None
3.05K
ISHARES TR
SOLEShares10K
TypeSH
Market value$913.4K
1.16%
Sole
0.00
Shared
0.00
None
10K
EXXON MOBIL CORP
SOLEShares6.51K
TypeSH
Market value$765.2K
0.97%
Sole
0.00
Shared
0.00
None
6.51K
PHILIP MORRIS INTL INC
SOLEShares7.90K
TypeSH
Market value$731.4K
0.93%
Sole
0.00
Shared
0.00
None
7.90K
MCDONALDS CORP
SOLEShares2.49K
TypeSH
Market value$656.8K
0.83%
Sole
0.00
Shared
0.00
None
2.49K
MONDELEZ INTL INC
SOLEShares8.69K
TypeSH
Market value$603.2K
0.77%
Sole
0.00
Shared
0.00
None
8.69K
BROWN & BROWN INC
SOLEShares8.25K
TypeSH
Market value$576.2K
0.73%
Sole
0.00
Shared
0.00
None
8.25K
PROCTER AND GAMBLE CO
SOLEShares3.71K
TypeSH
Market value$541.0K
0.69%
Sole
0.00
Shared
0.00
None
3.71K
JOHNSON & JOHNSON
SOLEShares3.15K
TypeSH
Market value$490.8K
0.62%
Sole
0.00
Shared
0.00
None
3.15K
JPMORGAN CHASE & CO
SOLEShares3.32K
TypeSH
Market value$481.6K
0.61%
Sole
0.00
Shared
0.00
None
3.32K
VANGUARD INDEX FDS
SOLEShares2.99K
TypeSH
Market value$412.4K
0.52%
Sole
0.00
Shared
0.00
None
2.99K
ISHARES TR
SOLEShares3.52K
TypeSH
Market value$367.5K
0.47%
Sole
0.00
Shared
0.00
None
3.52K
AMGEN INC
SOLEShares1.32K
TypeSH
Market value$354.0K
0.45%
Sole
0.00
Shared
0.00
None
1.32K
WALMART INC
SOLEShares2.18K
TypeSH
Market value$348.5K
0.44%
Sole
0.00
Shared
0.00
None
2.18K
INVESCO QQQ TR
SOLEShares969.00
TypeSH
Market value$347.2K
0.44%
Sole
0.00
Shared
0.00
None
969.00
COMCAST CORP NEW
SOLEShares7.35K
TypeSH
Market value$325.9K
0.41%
Sole
0.00
Shared
0.00
None
7.35K
INTERNATIONAL BUSINESS MACHS
SOLEShares2.21K
TypeSH
Market value$310.7K
0.39%
Sole
0.00
Shared
0.00
None
2.21K
ALTRIA GROUP INC
SOLEShares7.20K
TypeSH
Market value$302.8K
0.38%
Sole
0.00
Shared
0.00
None
7.20K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 44.39K | SH | $19.06M 24.23% | 31.00 | 0.00 | 44.36K |
ISHARES TRSOLE | CORE S&P MCP ETF | 74.92K | SH | $18.68M 23.75% | 17.00 | 0.00 | 74.90K |
ISHARES TRSOLE | CORE MSCI EAFE | 160.64K | SH | $10.34M 13.14% | 80.00 | 0.00 | 160.56K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 118.63K | SH | $9.01M 11.46% | 152.00 | 0.00 | 118.48K |
ISHARES TRSOLE | CORE S&P SCP ETF | 69.94K | SH | $6.60M 8.39% | 32.00 | 0.00 | 69.91K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.83K | SH | $1.45M 1.84% | 0.00 | 0.00 | 6.83K |
APPLE INCSOLE | COM | 7.28K | SH | $1.25M 1.58% | 0.00 | 0.00 | 7.28K |
MICROSOFT CORPSOLE | COM | 3.05K | SH | $963.0K 1.22% | 0.00 | 0.00 | 3.05K |
ISHARES TRSOLE | RUS MD CP GR ETF | 10K | SH | $913.4K 1.16% | 0.00 | 0.00 | 10K |
EXXON MOBIL CORPSOLE | COM | 6.51K | SH | $765.2K 0.97% | 0.00 | 0.00 | 6.51K |
PHILIP MORRIS INTL INCSOLE | COM | 7.90K | SH | $731.4K 0.93% | 0.00 | 0.00 | 7.90K |
MCDONALDS CORPSOLE | COM | 2.49K | SH | $656.8K 0.83% | 0.00 | 0.00 | 2.49K |
MONDELEZ INTL INCSOLE | CL A | 8.69K | SH | $603.2K 0.77% | 0.00 | 0.00 | 8.69K |
BROWN & BROWN INCSOLE | COM | 8.25K | SH | $576.2K 0.73% | 0.00 | 0.00 | 8.25K |
PROCTER AND GAMBLE COSOLE | COM | 3.71K | SH | $541.0K 0.69% | 0.00 | 0.00 | 3.71K |
JOHNSON & JOHNSONSOLE | COM | 3.15K | SH | $490.8K 0.62% | 0.00 | 0.00 | 3.15K |
JPMORGAN CHASE & COSOLE | COM | 3.32K | SH | $481.6K 0.61% | 0.00 | 0.00 | 3.32K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 2.99K | SH | $412.4K 0.52% | 0.00 | 0.00 | 2.99K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.52K | SH | $367.5K 0.47% | 0.00 | 0.00 | 3.52K |
AMGEN INCSOLE | COM | 1.32K | SH | $354.0K 0.45% | 0.00 | 0.00 | 1.32K |
WALMART INCSOLE | COM | 2.18K | SH | $348.5K 0.44% | 0.00 | 0.00 | 2.18K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 969.00 | SH | $347.2K 0.44% | 0.00 | 0.00 | 969.00 |
COMCAST CORP NEWSOLE | CL A | 7.35K | SH | $325.9K 0.41% | 0.00 | 0.00 | 7.35K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 2.21K | SH | $310.7K 0.39% | 0.00 | 0.00 | 2.21K |
ALTRIA GROUP INCSOLE | COM | 7.20K | SH | $302.8K 0.38% | 0.00 | 0.00 | 7.20K |
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