Filed: 7/20/2023ACC: 0001890183-23-000004
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 30 equity positions with a total reported market value of $78.45M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
30
Positions
$78.45M
Total AUM (reported)
571.88K
Total Shares
Allocation by class
CORE S&P500 ETF$19.96M25.4%
CORE S&P MCP ETF$19.53M24.9%
CORE MSCI EAFE$11.03M14.1%
INT-TERM CORP$9.07M11.6%
CORE S&P SCP ETF$6.90M8.8%
COM$5.91M7.5%
TOTAL STK MKT$1.52M1.9%
Portfolio Concentration
Top 3$50.52M64.4%
4–10$21.17M27.0%
11–25$5.65M7.2%
Rest$1.11M1.4%
Top 3 weight
64.4%
Top 10 weight
91.4%
Voting Authority Distribution
Total shares with voting rights: 571.88K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
571.88K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole30
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings30
Rows:
ISHARES TR
SOLEShares44.78K
TypeSH
Market value$19.96M
25.44%
Sole
0.00
Shared
0.00
None
44.78K
ISHARES TR
SOLEShares74.69K
TypeSH
Market value$19.53M
24.90%
Sole
0.00
Shared
0.00
None
74.69K
ISHARES TR
SOLEShares163.33K
TypeSH
Market value$11.03M
14.05%
Sole
0.00
Shared
0.00
None
163.33K
VANGUARD SCOTTSDALE FDS
SOLEShares114.78K
TypeSH
Market value$9.07M
11.56%
Sole
0.00
Shared
0.00
None
114.78K
ISHARES TR
SOLEShares69.23K
TypeSH
Market value$6.90M
8.79%
Sole
0.00
Shared
0.00
None
69.23K
VANGUARD INDEX FDS
SOLEShares6.88K
TypeSH
Market value$1.52M
1.93%
Sole
0.00
Shared
0.00
None
6.88K
APPLE INC
SOLEShares6.17K
TypeSH
Market value$1.20M
1.53%
Sole
0.00
Shared
0.00
None
6.17K
ISHARES TR
SOLEShares10.33K
TypeSH
Market value$998.2K
1.27%
Sole
0.00
Shared
0.00
None
10.33K
MICROSOFT CORP
SOLEShares2.58K
TypeSH
Market value$878.0K
1.12%
Sole
0.00
Shared
0.00
None
2.58K
MCDONALDS CORP
SOLEShares2.07K
TypeSH
Market value$617.4K
0.79%
Sole
0.00
Shared
0.00
None
2.07K
BROWN & BROWN INC
SOLEShares8.24K
TypeSH
Market value$567.1K
0.72%
Sole
0.00
Shared
0.00
None
8.24K
PROCTER AND GAMBLE CO
SOLEShares3.71K
TypeSH
Market value$562.7K
0.72%
Sole
0.00
Shared
0.00
None
3.71K
JPMORGAN CHASE & CO
SOLEShares3.32K
TypeSH
Market value$483.0K
0.62%
Sole
0.00
Shared
0.00
None
3.32K
VANGUARD INDEX FDS
SOLEShares3.07K
TypeSH
Market value$436.3K
0.56%
Sole
0.00
Shared
0.00
None
3.07K
JOHNSON & JOHNSON
SOLEShares2.48K
TypeSH
Market value$410.3K
0.52%
Sole
0.00
Shared
0.00
None
2.48K
ISHARES TR
SOLEShares3.68K
TypeSH
Market value$404.4K
0.52%
Sole
0.00
Shared
0.00
None
3.68K
CARNIVAL CORP
SOLEShares19.58K
TypeSH
Market value$368.7K
0.47%
Sole
0.00
Shared
0.00
None
19.58K
INVESCO QQQ TR
SOLEShares969.00
TypeSH
Market value$358.0K
0.46%
Sole
0.00
Shared
0.00
None
969.00
ISHARES TR
SOLEShares1.33K
TypeSH
Market value$323.0K
0.41%
Sole
0.00
Shared
0.00
None
1.33K
COMCAST CORP NEW
SOLEShares7.35K
TypeSH
Market value$305.4K
0.39%
Sole
0.00
Shared
0.00
None
7.35K
ISHARES TR
SOLEShares2.81K
TypeSH
Market value$301.2K
0.38%
Sole
0.00
Shared
0.00
None
2.81K
AMGEN INC
SOLEShares1.31K
TypeSH
Market value$291.8K
0.37%
Sole
0.00
Shared
0.00
None
1.31K
VANGUARD SPECIALIZED FUNDS
SOLEShares1.78K
TypeSH
Market value$289.1K
0.37%
Sole
0.00
Shared
0.00
None
1.78K
ISHARES TR
SOLEShares4.03K
TypeSH
Market value$283.9K
0.36%
Sole
0.00
Shared
0.00
None
4.03K
HUBBELL INC
SOLEShares810.00
TypeSH
Market value$268.5K
0.34%
Sole
0.00
Shared
0.00
None
810.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 44.78K | SH | $19.96M 25.44% | 0.00 | 0.00 | 44.78K |
ISHARES TRSOLE | CORE S&P MCP ETF | 74.69K | SH | $19.53M 24.90% | 0.00 | 0.00 | 74.69K |
ISHARES TRSOLE | CORE MSCI EAFE | 163.33K | SH | $11.03M 14.05% | 0.00 | 0.00 | 163.33K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 114.78K | SH | $9.07M 11.56% | 0.00 | 0.00 | 114.78K |
ISHARES TRSOLE | CORE S&P SCP ETF | 69.23K | SH | $6.90M 8.79% | 0.00 | 0.00 | 69.23K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.88K | SH | $1.52M 1.93% | 0.00 | 0.00 | 6.88K |
APPLE INCSOLE | COM | 6.17K | SH | $1.20M 1.53% | 0.00 | 0.00 | 6.17K |
ISHARES TRSOLE | RUS MD CP GR ETF | 10.33K | SH | $998.2K 1.27% | 0.00 | 0.00 | 10.33K |
MICROSOFT CORPSOLE | COM | 2.58K | SH | $878.0K 1.12% | 0.00 | 0.00 | 2.58K |
MCDONALDS CORPSOLE | COM | 2.07K | SH | $617.4K 0.79% | 0.00 | 0.00 | 2.07K |
BROWN & BROWN INCSOLE | COM | 8.24K | SH | $567.1K 0.72% | 0.00 | 0.00 | 8.24K |
PROCTER AND GAMBLE COSOLE | COM | 3.71K | SH | $562.7K 0.72% | 0.00 | 0.00 | 3.71K |
JPMORGAN CHASE & COSOLE | COM | 3.32K | SH | $483.0K 0.62% | 0.00 | 0.00 | 3.32K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.07K | SH | $436.3K 0.56% | 0.00 | 0.00 | 3.07K |
JOHNSON & JOHNSONSOLE | COM | 2.48K | SH | $410.3K 0.52% | 0.00 | 0.00 | 2.48K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.68K | SH | $404.4K 0.52% | 0.00 | 0.00 | 3.68K |
CARNIVAL CORPSOLE | COMMON STOCK | 19.58K | SH | $368.7K 0.47% | 0.00 | 0.00 | 19.58K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 969.00 | SH | $358.0K 0.46% | 0.00 | 0.00 | 969.00 |
ISHARES TRSOLE | RUS 2000 GRW ETF | 1.33K | SH | $323.0K 0.41% | 0.00 | 0.00 | 1.33K |
COMCAST CORP NEWSOLE | CL A | 7.35K | SH | $305.4K 0.39% | 0.00 | 0.00 | 7.35K |
ISHARES TRSOLE | S&P MC 400VL ETF | 2.81K | SH | $301.2K 0.38% | 0.00 | 0.00 | 2.81K |
AMGEN INCSOLE | COM | 1.31K | SH | $291.8K 0.37% | 0.00 | 0.00 | 1.31K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 1.78K | SH | $289.1K 0.37% | 0.00 | 0.00 | 1.78K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 4.03K | SH | $283.9K 0.36% | 0.00 | 0.00 | 4.03K |
HUBBELL INCSOLE | COM | 810.00 | SH | $268.5K 0.34% | 0.00 | 0.00 | 810.00 |
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