Filed: 4/17/2023ACC: 0001890183-23-000003
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 31 equity positions with a total reported market value of $85.42M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
31
Positions
$85.42M
Total AUM (reported)
768.54K
Total Shares
Allocation by class
CORE S&P MCP ETF$18.52M21.7%
CORE S&P500 ETF$18.25M21.4%
CORE MSCI EAFE$10.76M12.6%
CORE S&P SCP ETF$10.14M11.9%
INT-TERM CORP$8.93M10.5%
CORE MSCI EMKT$6.51M7.6%
COM$5.20M6.1%
Portfolio Concentration
Top 3$47.52M55.6%
4–10$30.47M35.7%
11–25$6.07M7.1%
Rest$1.36M1.6%
Top 3 weight
55.6%
Top 10 weight
91.3%
Voting Authority Distribution
Total shares with voting rights: 768.54K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
768.54K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole31
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings31
Rows:
ISHARES TR
SOLEShares74.02K
TypeSH
Market value$18.52M
21.68%
Sole
0.00
Shared
0.00
None
74.02K
ISHARES TR
SOLEShares44.39K
TypeSH
Market value$18.25M
21.36%
Sole
0.00
Shared
0.00
None
44.39K
ISHARES TR
SOLEShares160.89K
TypeSH
Market value$10.76M
12.59%
Sole
0.00
Shared
0.00
None
160.89K
ISHARES TR
SOLEShares104.87K
TypeSH
Market value$10.14M
11.87%
Sole
0.00
Shared
0.00
None
104.87K
VANGUARD SCOTTSDALE FDS
SOLEShares111.27K
TypeSH
Market value$8.93M
10.45%
Sole
0.00
Shared
0.00
None
111.27K
ISHARES INC
SOLEShares133.51K
TypeSH
Market value$6.51M
7.63%
Sole
0.00
Shared
0.00
None
133.51K
SPDR SER TR
SOLEShares34.74K
TypeSH
Market value$1.52M
1.78%
Sole
0.00
Shared
0.00
None
34.74K
VANGUARD INDEX FDS
SOLEShares6.81K
TypeSH
Market value$1.39M
1.63%
Sole
0.00
Shared
0.00
None
6.81K
APPLE INC
SOLEShares6.17K
TypeSH
Market value$1.02M
1.19%
Sole
0.00
Shared
0.00
None
6.17K
ISHARES TR
SOLEShares10.47K
TypeSH
Market value$953.3K
1.12%
Sole
0.00
Shared
0.00
None
10.47K
MICROSOFT CORP
SOLEShares2.58K
TypeSH
Market value$743.1K
0.87%
Sole
0.00
Shared
0.00
None
2.58K
MCDONALDS CORP
SOLEShares2.07K
TypeSH
Market value$578.4K
0.68%
Sole
0.00
Shared
0.00
None
2.07K
PROCTER AND GAMBLE CO
SOLEShares3.71K
TypeSH
Market value$551.2K
0.65%
Sole
0.00
Shared
0.00
None
3.71K
BROWN & BROWN INC
SOLEShares8.23K
TypeSH
Market value$472.3K
0.55%
Sole
0.00
Shared
0.00
None
8.23K
JPMORGAN CHASE & CO
SOLEShares3.32K
TypeSH
Market value$432.8K
0.51%
Sole
0.00
Shared
0.00
None
3.32K
VANGUARD INDEX FDS
SOLEShares3.05K
TypeSH
Market value$421.3K
0.49%
Sole
0.00
Shared
0.00
None
3.05K
ISHARES TR
SOLEShares3.96K
TypeSH
Market value$420.8K
0.49%
Sole
0.00
Shared
0.00
None
3.96K
JOHNSON & JOHNSON
SOLEShares2.48K
TypeSH
Market value$383.9K
0.45%
Sole
0.00
Shared
0.00
None
2.48K
AMGEN INC
SOLEShares1.31K
TypeSH
Market value$317.0K
0.37%
Sole
0.00
Shared
0.00
None
1.31K
INVESCO QQQ TR
SOLEShares969.00
TypeSH
Market value$311.0K
0.36%
Sole
0.00
Shared
0.00
None
969.00
ISHARES TR
SOLEShares1.33K
TypeSH
Market value$301.5K
0.35%
Sole
0.00
Shared
0.00
None
1.33K
VANGUARD INDEX FDS
SOLEShares1.84K
TypeSH
Market value$292.2K
0.34%
Sole
0.00
Shared
0.00
None
1.84K
ISHARES TR
SOLEShares2.80K
TypeSH
Market value$288.0K
0.34%
Sole
0.00
Shared
0.00
None
2.80K
COMCAST CORP NEW
SOLEShares7.35K
TypeSH
Market value$278.6K
0.33%
Sole
0.00
Shared
0.00
None
7.35K
VANGUARD SPECIALIZED FUNDS
SOLEShares1.78K
TypeSH
Market value$274.1K
0.32%
Sole
0.00
Shared
0.00
None
1.78K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P MCP ETF | 74.02K | SH | $18.52M 21.68% | 0.00 | 0.00 | 74.02K |
ISHARES TRSOLE | CORE S&P500 ETF | 44.39K | SH | $18.25M 21.36% | 0.00 | 0.00 | 44.39K |
ISHARES TRSOLE | CORE MSCI EAFE | 160.89K | SH | $10.76M 12.59% | 0.00 | 0.00 | 160.89K |
ISHARES TRSOLE | CORE S&P SCP ETF | 104.87K | SH | $10.14M 11.87% | 0.00 | 0.00 | 104.87K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 111.27K | SH | $8.93M 10.45% | 0.00 | 0.00 | 111.27K |
ISHARES INCSOLE | CORE MSCI EMKT | 133.51K | SH | $6.51M 7.63% | 0.00 | 0.00 | 133.51K |
SPDR SER TRSOLE | S&P REGL BKG | 34.74K | SH | $1.52M 1.78% | 0.00 | 0.00 | 34.74K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.81K | SH | $1.39M 1.63% | 0.00 | 0.00 | 6.81K |
APPLE INCSOLE | COM | 6.17K | SH | $1.02M 1.19% | 0.00 | 0.00 | 6.17K |
ISHARES TRSOLE | RUS MD CP GR ETF | 10.47K | SH | $953.3K 1.12% | 0.00 | 0.00 | 10.47K |
MICROSOFT CORPSOLE | COM | 2.58K | SH | $743.1K 0.87% | 0.00 | 0.00 | 2.58K |
MCDONALDS CORPSOLE | COM | 2.07K | SH | $578.4K 0.68% | 0.00 | 0.00 | 2.07K |
PROCTER AND GAMBLE COSOLE | COM | 3.71K | SH | $551.2K 0.65% | 0.00 | 0.00 | 3.71K |
BROWN & BROWN INCSOLE | COM | 8.23K | SH | $472.3K 0.55% | 0.00 | 0.00 | 8.23K |
JPMORGAN CHASE & COSOLE | COM | 3.32K | SH | $432.8K 0.51% | 0.00 | 0.00 | 3.32K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.05K | SH | $421.3K 0.49% | 0.00 | 0.00 | 3.05K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 3.96K | SH | $420.8K 0.49% | 0.00 | 0.00 | 3.96K |
JOHNSON & JOHNSONSOLE | COM | 2.48K | SH | $383.9K 0.45% | 0.00 | 0.00 | 2.48K |
AMGEN INCSOLE | COM | 1.31K | SH | $317.0K 0.37% | 0.00 | 0.00 | 1.31K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 969.00 | SH | $311.0K 0.36% | 0.00 | 0.00 | 969.00 |
ISHARES TRSOLE | RUS 2000 GRW ETF | 1.33K | SH | $301.5K 0.35% | 0.00 | 0.00 | 1.33K |
VANGUARD INDEX FDSSOLE | SM CP VAL ETF | 1.84K | SH | $292.2K 0.34% | 0.00 | 0.00 | 1.84K |
ISHARES TRSOLE | S&P MC 400VL ETF | 2.80K | SH | $288.0K 0.34% | 0.00 | 0.00 | 2.80K |
COMCAST CORP NEWSOLE | CL A | 7.35K | SH | $278.6K 0.33% | 0.00 | 0.00 | 7.35K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 1.78K | SH | $274.1K 0.32% | 0.00 | 0.00 | 1.78K |
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