Filed: 1/19/2023ACC: 0001890183-23-000002
📋 What this filing means
HOLLAND ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 30 equity positions with a total reported market value of $83.94M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
30
Positions
$83.94M
Total AUM (reported)
746.74K
Total Shares
Allocation by class
CORE S&P MCP ETF$19.78M23.6%
CORE S&P500 ETF$18.62M22.2%
CORE S&P SCP ETF$11.58M13.8%
CORE MSCI EAFE$8.83M10.5%
INT-TERM CORP$8.37M10.0%
CORE MSCI EMKT$6.33M7.5%
COM$4.86M5.8%
Portfolio Concentration
Top 3$49.98M59.5%
4–10$27.16M32.4%
11–25$5.78M6.9%
Rest$1.01M1.2%
Top 3 weight
59.5%
Top 10 weight
91.9%
Voting Authority Distribution
Total shares with voting rights: 746.74K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
746.74K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole30
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings30
Rows:
ISHARES TR
SOLEShares81.77K
TypeSH
Market value$19.78M
23.57%
Sole
0.00
Shared
0.00
None
81.77K
ISHARES TR
SOLEShares48.46K
TypeSH
Market value$18.62M
22.18%
Sole
0.00
Shared
0.00
None
48.46K
ISHARES TR
SOLEShares122.39K
TypeSH
Market value$11.58M
13.80%
Sole
0.00
Shared
0.00
None
122.39K
ISHARES TR
SOLEShares143.31K
TypeSH
Market value$8.83M
10.52%
Sole
0.00
Shared
0.00
None
143.31K
VANGUARD SCOTTSDALE FDS
SOLEShares107.98K
TypeSH
Market value$8.37M
9.97%
Sole
0.00
Shared
0.00
None
107.98K
ISHARES INC
SOLEShares135.52K
TypeSH
Market value$6.33M
7.54%
Sole
0.00
Shared
0.00
None
135.52K
VANGUARD INDEX FDS
SOLEShares6.96K
TypeSH
Market value$1.33M
1.58%
Sole
0.00
Shared
0.00
None
6.96K
ISHARES TR
SOLEShares10.46K
TypeSH
Market value$874.0K
1.04%
Sole
0.00
Shared
0.00
None
10.46K
APPLE INC
SOLEShares6.17K
TypeSH
Market value$801.1K
0.95%
Sole
0.00
Shared
0.00
None
6.17K
MICROSOFT CORP
SOLEShares2.58K
TypeSH
Market value$617.9K
0.74%
Sole
0.00
Shared
0.00
None
2.58K
PROCTER AND GAMBLE CO
SOLEShares3.71K
TypeSH
Market value$561.7K
0.67%
Sole
0.00
Shared
0.00
None
3.71K
MCDONALDS CORP
SOLEShares2.07K
TypeSH
Market value$545.0K
0.65%
Sole
0.00
Shared
0.00
None
2.07K
VANGUARD INDEX FDS
SOLEShares3.57K
TypeSH
Market value$501.7K
0.60%
Sole
0.00
Shared
0.00
None
3.57K
BROWN & BROWN INC
SOLEShares8.21K
TypeSH
Market value$467.9K
0.56%
Sole
0.00
Shared
0.00
None
8.21K
JPMORGAN CHASE & CO
SOLEShares3.32K
TypeSH
Market value$445.4K
0.53%
Sole
0.00
Shared
0.00
None
3.32K
JOHNSON & JOHNSON
SOLEShares2.47K
TypeSH
Market value$437.1K
0.52%
Sole
0.00
Shared
0.00
None
2.47K
ISHARES TR
SOLEShares4.07K
TypeSH
Market value$428.8K
0.51%
Sole
0.00
Shared
0.00
None
4.07K
ISHARES TR
SOLEShares4.01K
TypeSH
Market value$404.3K
0.48%
Sole
0.00
Shared
0.00
None
4.01K
AMGEN INC
SOLEShares1.33K
TypeSH
Market value$349.4K
0.42%
Sole
0.00
Shared
0.00
None
1.33K
VANGUARD INDEX FDS
SOLEShares2.06K
TypeSH
Market value$327.5K
0.39%
Sole
0.00
Shared
0.00
None
2.06K
ISHARES TR
SOLEShares1.33K
TypeSH
Market value$284.6K
0.34%
Sole
0.00
Shared
0.00
None
1.33K
VANGUARD SPECIALIZED FUNDS
SOLEShares1.78K
TypeSH
Market value$270.3K
0.32%
Sole
0.00
Shared
0.00
None
1.78K
COMCAST CORP NEW
SOLEShares7.62K
TypeSH
Market value$266.5K
0.32%
Sole
0.00
Shared
0.00
None
7.62K
INVESCO QQQ TR
SOLEShares969.00
TypeSH
Market value$258.0K
0.31%
Sole
0.00
Shared
0.00
None
969.00
HUBBELL INC
SOLEShares1K
TypeSH
Market value$235.3K
0.28%
Sole
0.00
Shared
0.00
None
1K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P MCP ETF | 81.77K | SH | $19.78M 23.57% | 0.00 | 0.00 | 81.77K |
ISHARES TRSOLE | CORE S&P500 ETF | 48.46K | SH | $18.62M 22.18% | 0.00 | 0.00 | 48.46K |
ISHARES TRSOLE | CORE S&P SCP ETF | 122.39K | SH | $11.58M 13.80% | 0.00 | 0.00 | 122.39K |
ISHARES TRSOLE | CORE MSCI EAFE | 143.31K | SH | $8.83M 10.52% | 0.00 | 0.00 | 143.31K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 107.98K | SH | $8.37M 9.97% | 0.00 | 0.00 | 107.98K |
ISHARES INCSOLE | CORE MSCI EMKT | 135.52K | SH | $6.33M 7.54% | 0.00 | 0.00 | 135.52K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 6.96K | SH | $1.33M 1.58% | 0.00 | 0.00 | 6.96K |
ISHARES TRSOLE | RUS MD CP GR ETF | 10.46K | SH | $874.0K 1.04% | 0.00 | 0.00 | 10.46K |
APPLE INCSOLE | COM | 6.17K | SH | $801.1K 0.95% | 0.00 | 0.00 | 6.17K |
MICROSOFT CORPSOLE | COM | 2.58K | SH | $617.9K 0.74% | 0.00 | 0.00 | 2.58K |
PROCTER AND GAMBLE COSOLE | COM | 3.71K | SH | $561.7K 0.67% | 0.00 | 0.00 | 3.71K |
MCDONALDS CORPSOLE | COM | 2.07K | SH | $545.0K 0.65% | 0.00 | 0.00 | 2.07K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 3.57K | SH | $501.7K 0.60% | 0.00 | 0.00 | 3.57K |
BROWN & BROWN INCSOLE | COM | 8.21K | SH | $467.9K 0.56% | 0.00 | 0.00 | 8.21K |
JPMORGAN CHASE & COSOLE | COM | 3.32K | SH | $445.4K 0.53% | 0.00 | 0.00 | 3.32K |
JOHNSON & JOHNSONSOLE | COM | 2.47K | SH | $437.1K 0.52% | 0.00 | 0.00 | 2.47K |
ISHARES TRSOLE | RUS MDCP VAL ETF | 4.07K | SH | $428.8K 0.51% | 0.00 | 0.00 | 4.07K |
ISHARES TRSOLE | S&P MC 400VL ETF | 4.01K | SH | $404.3K 0.48% | 0.00 | 0.00 | 4.01K |
AMGEN INCSOLE | COM | 1.33K | SH | $349.4K 0.42% | 0.00 | 0.00 | 1.33K |
VANGUARD INDEX FDSSOLE | SM CP VAL ETF | 2.06K | SH | $327.5K 0.39% | 0.00 | 0.00 | 2.06K |
ISHARES TRSOLE | RUS 2000 GRW ETF | 1.33K | SH | $284.6K 0.34% | 0.00 | 0.00 | 1.33K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 1.78K | SH | $270.3K 0.32% | 0.00 | 0.00 | 1.78K |
COMCAST CORP NEWSOLE | CL A | 7.62K | SH | $266.5K 0.32% | 0.00 | 0.00 | 7.62K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 969.00 | SH | $258.0K 0.31% | 0.00 | 0.00 | 969.00 |
HUBBELL INCSOLE | COM | 1K | SH | $235.3K 0.28% | 0.00 | 0.00 | 1K |
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