HEFFES BRETT D (CEO) sold 7.4% of their position (9K shares) of WINMARK CORP on the open market

Open‑market sale worth $3.57M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 9 sales

HEFFES BRETT D

Filed: 11/7/2024ACC: 0001415889-24-026346

InsiderHEFFES BRETT DCIK 1237904

→

IssuerWINMARK CORPCIK 908315

DirectorOfficer· CEO

Since Jul 2018

-9K

Net shares

Net seller

$3.57M

Total sold

Open market trades

0B · 9S

Total transactions

10K acquired · 18.99K disposed

Non-Derivative Transactions15

Common Stock

Direct

M · Option Exercise

+3.50K

Price / share

$143.20

Trade value

$500.77K

% of position

3.1%

11/5/2024

111.50K→115K

Common Stock

Direct

M · Option Exercise

+2K

Price / share

$156.00

Trade value

$312K

% of position

1.7%

11/5/2024

115K→117K

Common Stock

Direct

S · Sale

−168.00

Price / share

$395.49

Trade value

$66.44K

% of position

0.1%

11/5/2024

117K→116.83K

Common Stock

Direct

S · Sale

−1.15K

Price / share

$395.00

Trade value

$454.25K

% of position

1.0%

11/5/2024

116.83K→115.68K

Common Stock

Direct

S · Sale

−166.00

Price / share

$393.64

Trade value

$65.34K

% of position

0.1%

11/5/2024

115.68K→115.51K

Common Stock

Direct

S · Sale

−2.11K

Price / share

$392.92

Trade value

$830.24K

% of position

1.8%

11/5/2024

115.51K→113.40K

Common Stock

Direct

S · Sale

−1.90K

Price / share

$390.00

Trade value

$741K

% of position

1.7%

11/5/2024

113.40K→111.50K

Common Stock

Direct

M · Option Exercise

+695.00

Price / share

$143.87

Trade value

$99.99K

% of position

0.6%

11/5/2024

111.50K→112.19K

Common Stock

Direct

M · Option Exercise

+305.00

Price / share

$143.20

Trade value

$43.68K

% of position

0.3%

11/5/2024

112.19K→112.50K

Common Stock

Direct

M · Option Exercise

+500.00

Price / share

$143.20

Trade value

$71.60K

% of position

0.4%

11/6/2024

112.50K→113K

Common Stock

Direct

M · Option Exercise

+3K

Price / share

$156.00

Trade value

$468K

% of position

2.7%

11/6/2024

113K→116K

Common Stock

Direct

S · Sale

−502.00

Price / share

$405.00

Trade value

$203.31K

% of position

0.4%

11/6/2024

116K→115.50K

Common Stock

Direct

S · Sale

−1.10K

Price / share

$402.76

Trade value

$443.04K

% of position

1.0%

11/6/2024

115.50K→114.40K

Common Stock

Direct

S · Sale

−1.60K

Price / share

$401.94

Trade value

$642.30K

% of position

1.4%

11/6/2024

114.40K→112.80K

Common Stock

Direct

S · Sale

−300.00

Price / share

$400.50

Trade value

$120.15K

% of position

0.3%

11/6/2024

112.80K→112.50K

Total

Net shares

+1K

Net value

-$2.07M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	11/5/2024	M · Option Exercise	+3.50K	$143.20	$500.77K	3.1%	111.50K	115K
Common Stock Direct	11/5/2024	M · Option Exercise	+2K	$156.00	$312K	1.7%	115K	117K
Common Stock Direct	11/5/2024	S · Sale	−168.00	$395.49	$66.44K	0.1%	117K	116.83K
Common Stock Direct	11/5/2024	S · Sale	−1.15K	$395.00	$454.25K	1.0%	116.83K	115.68K
Common Stock Direct	11/5/2024	S · Sale	−166.00	$393.64	$65.34K	0.1%	115.68K	115.51K
Common Stock Direct	11/5/2024	S · Sale	−2.11K	$392.92	$830.24K	1.8%	115.51K	113.40K
Common Stock Direct	11/5/2024	S · Sale	−1.90K	$390.00	$741K	1.7%	113.40K	111.50K
Common Stock Direct	11/5/2024	M · Option Exercise	+695.00	$143.87	$99.99K	0.6%	111.50K	112.19K
Common Stock Direct	11/5/2024	M · Option Exercise	+305.00	$143.20	$43.68K	0.3%	112.19K	112.50K
Common Stock Direct	11/6/2024	M · Option Exercise	+500.00	$143.20	$71.60K	0.4%	112.50K	113K
Common Stock Direct	11/6/2024	M · Option Exercise	+3K	$156.00	$468K	2.7%	113K	116K
Common Stock Direct	11/6/2024	S · Sale	−502.00	$405.00	$203.31K	0.4%	116K	115.50K
Common Stock Direct	11/6/2024	S · Sale	−1.10K	$402.76	$443.04K	1.0%	115.50K	114.40K
Common Stock Direct	11/6/2024	S · Sale	−1.60K	$401.94	$642.30K	1.4%	114.40K	112.80K
Common Stock Direct	11/6/2024	S · Sale	−300.00	$400.50	$120.15K	0.3%	112.80K	112.50K
Total			+1K		-$2.07M

Derivative Transactions3

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

4.30K shares

−4.30K

Strike price

143.20

Held after

0.00

Exercisable

—

11/5/2024

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−5K

Strike price

156

Held after

0.00

Exercisable

—

11/5/2024

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

4K shares

−695.00

Strike price

143.87

Held after

3.31K

Exercisable

—

11/5/2024

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (right to buy) Direct	Common Stock4.30K shares	11/5/2024	M · Option Exercise	−4.30K	143.20	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock5K shares	11/5/2024	M · Option Exercise	−5K	156	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock4K shares	11/5/2024	M · Option Exercise	−695.00	143.87	—	3.31K

Non-Derivative Holdings (Post-Transaction)2

Common Stock

Direct

Shares owned111.50K

Common Stock

Indirect

Shares owned285.00

Total

111.50K direct·285.00 indirect111.78K

Security Title	Shares Owned	Ownership Type
Common Stock	111.50K	Direct
Common Stock	285.00	Indirect
Total	111.78K	111.50K direct·285.00 indirect

Derivative Holdings (Post-Transaction)9

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

4.12K

Shares owned

4.12K

Exercise price

325.99

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

183.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

3.58K

Shares owned

3.58K

Exercise price

355.90

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

9.36K

Shares owned

9.36K

Exercise price

197.80

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

11.10K

Shares owned

11.10K

Exercise price

261.32

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

5.74K

Shares owned

5.74K

Exercise price

238.60

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

3.39K

Shares owned

3.39K

Exercise price

164.84

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

195.82

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

176.20

Expiration

—

Exercise window

—

Total

Underlying

49.29K

Owned

49.29K

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Employee Stock Option (right to buy) Direct	Common Stock	325.99	—	—	4.12K	4.12K
Employee Stock Option (right to buy) Direct	Common Stock	183.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	355.90	—	—	3.58K	3.58K
Employee Stock Option (right to buy) Direct	Common Stock	197.80	—	—	9.36K	9.36K
Employee Stock Option (right to buy) Direct	Common Stock	261.32	—	—	11.10K	11.10K
Employee Stock Option (right to buy) Direct	Common Stock	238.60	—	—	5.74K	5.74K
Employee Stock Option (right to buy) Direct	Common Stock	164.84	—	—	3.39K	3.39K
Employee Stock Option (right to buy) Direct	Common Stock	195.82	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	176.20	—	—	4K	4K
Total					49.29K	49.29K