HEFFES BRETT D (CEO) sold 7.0% of their position (8.29K shares) of WINMARK CORP on the open market

Open‑market sale worth $3.09M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 9 sales

HEFFES BRETT D

Filed: 4/22/2024ACC: 0001415889-24-011296

InsiderHEFFES BRETT DCIK 1237904

→

IssuerWINMARK CORPCIK 908315

DirectorOfficer· CEO

Since Jul 2018

-8.29K

Net shares

Net seller

$3.09M

Total sold

Open market trades

0B · 9S

Total transactions

9.79K acquired · 18.08K disposed

Non-Derivative Transactions13

Common Stock

Direct

M · Option Exercise

+3.29K

Price / share

$122.50

Trade value

$403.02K

% of position

3.0%

4/18/2024

110K→113.29K

Common Stock

Direct

M · Option Exercise

+5K

Price / share

$134.25

Trade value

$671.25K

% of position

4.4%

4/18/2024

113.29K→118.29K

Common Stock

Direct

S · Sale

−146.00

Price / share

$385.35

Trade value

$56.26K

% of position

0.1%

4/18/2024

118.29K→118.14K

Common Stock

Direct

S · Sale

−1.67K

Price / share

$383.31

Trade value

$638.98K

% of position

1.4%

4/18/2024

118.14K→116.48K

Common Stock

Direct

S · Sale

−10.00

Price / share

$380.36

Trade value

$3.80K

% of position

0.0%

4/18/2024

116.48K→116.47K

Common Stock

Direct

S · Sale

−4.00

Price / share

$379.23

Trade value

$1.52K

% of position

0.0%

4/18/2024

116.47K→116.46K

Common Stock

Direct

S · Sale

−200.00

Price / share

$374.16

Trade value

$74.83K

% of position

0.2%

4/18/2024

116.46K→116.26K

Common Stock

Direct

S · Sale

−504.00

Price / share

$373.23

Trade value

$188.11K

% of position

0.4%

4/18/2024

116.26K→115.76K

Common Stock

Direct

S · Sale

−3.19K

Price / share

$372.14

Trade value

$1.19M

% of position

2.8%

4/18/2024

115.76K→112.57K

Common Stock

Direct

S · Sale

−314.00

Price / share

$367.81

Trade value

$115.49K

% of position

0.3%

4/18/2024

112.57K→112.26K

Common Stock

Direct

S · Sale

−2.26K

Price / share

$366.46

Trade value

$827.10K

% of position

2.0%

4/18/2024

112.26K→110K

Common Stock

Direct

M · Option Exercise

+894.00

Price / share

$122.50

Trade value

$109.52K

% of position

0.8%

4/18/2024

110K→110.89K

Common Stock

Direct

M · Option Exercise

+606.00

Price / share

$164.84

Trade value

$99.89K

% of position

0.5%

4/18/2024

110.89K→111.50K

Total

Net shares

+1.50K

Net value

-$1.81M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	4/18/2024	M · Option Exercise	+3.29K	$122.50	$403.02K	3.0%	110K	113.29K
Common Stock Direct	4/18/2024	M · Option Exercise	+5K	$134.25	$671.25K	4.4%	113.29K	118.29K
Common Stock Direct	4/18/2024	S · Sale	−146.00	$385.35	$56.26K	0.1%	118.29K	118.14K
Common Stock Direct	4/18/2024	S · Sale	−1.67K	$383.31	$638.98K	1.4%	118.14K	116.48K
Common Stock Direct	4/18/2024	S · Sale	−10.00	$380.36	$3.80K	0.0%	116.48K	116.47K
Common Stock Direct	4/18/2024	S · Sale	−4.00	$379.23	$1.52K	0.0%	116.47K	116.46K
Common Stock Direct	4/18/2024	S · Sale	−200.00	$374.16	$74.83K	0.2%	116.46K	116.26K
Common Stock Direct	4/18/2024	S · Sale	−504.00	$373.23	$188.11K	0.4%	116.26K	115.76K
Common Stock Direct	4/18/2024	S · Sale	−3.19K	$372.14	$1.19M	2.8%	115.76K	112.57K
Common Stock Direct	4/18/2024	S · Sale	−314.00	$367.81	$115.49K	0.3%	112.57K	112.26K
Common Stock Direct	4/18/2024	S · Sale	−2.26K	$366.46	$827.10K	2.0%	112.26K	110K
Common Stock Direct	4/18/2024	M · Option Exercise	+894.00	$122.50	$109.52K	0.8%	110K	110.89K
Common Stock Direct	4/18/2024	M · Option Exercise	+606.00	$164.84	$99.89K	0.5%	110.89K	111.50K
Total			+1.50K		-$1.81M

Derivative Transactions3

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

4.18K shares

−4.18K

Strike price

122.50

Held after

0.00

Exercisable

—

4/18/2024

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−5K

Strike price

134.25

Held after

0.00

Exercisable

—

4/18/2024

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

4K shares

−606.00

Strike price

164.84

Held after

3.39K

Exercisable

—

4/18/2024

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (right to buy) Direct	Common Stock4.18K shares	4/18/2024	M · Option Exercise	−4.18K	122.50	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock5K shares	4/18/2024	M · Option Exercise	−5K	134.25	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock4K shares	4/18/2024	M · Option Exercise	−606.00	164.84	—	3.39K

Non-Derivative Holdings (Post-Transaction)1

Common Stock

Indirect

Shares owned285.00

Total

285.00 indirect285.00

Security Title	Shares Owned	Ownership Type
Common Stock	285.00	Indirect
Total	285.00	285.00 indirect

Derivative Holdings (Post-Transaction)10

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

4.30K

Shares owned

4.30K

Exercise price

143.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

9.36K

Shares owned

9.36K

Exercise price

197.80

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

183.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

11.10K

Shares owned

11.10K

Exercise price

261.32

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

4.12K

Shares owned

4.12K

Exercise price

325.99

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

195.82

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

156

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

176.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

5.74K

Shares owned

5.74K

Exercise price

238.60

Expiration

—

Exercise window

—

Total

Underlying

55.62K

Owned

55.62K

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Employee Stock Option (right to buy) Direct	Common Stock	143.20	—	—	4.30K	4.30K
Employee Stock Option (right to buy) Direct	Common Stock	197.80	—	—	9.36K	9.36K
Employee Stock Option (right to buy) Direct	Common Stock	183.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	261.32	—	—	11.10K	11.10K
Employee Stock Option (right to buy) Direct	Common Stock	325.99	—	—	4.12K	4.12K
Employee Stock Option (right to buy) Direct	Common Stock	195.82	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	156	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	143.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	176.20	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	238.60	—	—	5.74K	5.74K
Total					55.62K	55.62K