HEFFES BRETT D (CEO) sold 5.7% of their position (6.53K shares) of WINMARK CORP on the open market

Open‑market sale worth $2.21M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales

HEFFES BRETT D

Filed: 4/27/2023ACC: 0001415889-23-006962

InsiderHEFFES BRETT DCIK 1237904

→

IssuerWINMARK CORPCIK 908315

DirectorOfficer· CEO

Since Jul 2018

-7.33K

Net shares

Net seller

$2.21M

Total sold

Open market trades

0B · 3S

Total transactions

8.83K acquired · 16.15K disposed

Non-Derivative Transactions8

Common Stock

Direct

M · Option Exercise

+1.53K

Price / share

$98.25

Trade value

$150.03K

% of position

1.4%

4/26/2023

108.50K→110.03K

Common Stock

Direct

M · Option Exercise

+5K

Price / share

$125.50

Trade value

$627.50K

% of position

4.5%

4/26/2023

110.03K→115.03K

Common Stock

Direct

S · Sale

−2.22K

Price / share

$335.25

Trade value

$742.91K

% of position

1.9%

4/26/2023

115.03K→112.81K

Common Stock

Direct

S · Sale

−1.01K

Price / share

$338.43

Trade value

$341.48K

% of position

0.9%

4/26/2023

112.81K→111.80K

Common Stock

Direct

S · Sale

−3.30K

Price / share

$340.07

Trade value

$1.12M

% of position

3.0%

4/26/2023

111.80K→108.50K

Common Stock

Direct

M · Option Exercise

+1.60K

Price / share

$98.25

Trade value

$157.40K

% of position

1.5%

4/26/2023

108.50K→110.10K

Common Stock

Direct

M · Option Exercise

+698.00

Price / share

$143.20

Trade value

$99.95K

% of position

0.6%

4/26/2023

110.10K→110.80K

Common Stock

Direct

G · Gift

−800.00

Price / share

—

Trade value

—

% of position

0.7%

4/27/2023

110.80K→110K

Total

Net shares

+1.50K

Net value

-$1.17M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	4/26/2023	M · Option Exercise	+1.53K	$98.25	$150.03K	1.4%	108.50K	110.03K
Common Stock Direct	4/26/2023	M · Option Exercise	+5K	$125.50	$627.50K	4.5%	110.03K	115.03K
Common Stock Direct	4/26/2023	S · Sale	−2.22K	$335.25	$742.91K	1.9%	115.03K	112.81K
Common Stock Direct	4/26/2023	S · Sale	−1.01K	$338.43	$341.48K	0.9%	112.81K	111.80K
Common Stock Direct	4/26/2023	S · Sale	−3.30K	$340.07	$1.12M	3.0%	111.80K	108.50K
Common Stock Direct	4/26/2023	M · Option Exercise	+1.60K	$98.25	$157.40K	1.5%	108.50K	110.10K
Common Stock Direct	4/26/2023	M · Option Exercise	+698.00	$143.20	$99.95K	0.6%	110.10K	110.80K
Common Stock Direct	4/27/2023	G · Gift	−800.00	—	—	0.7%	110.80K	110K
Total			+1.50K		-$1.17M

Derivative Transactions3

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

3.13K shares

−3.13K

Strike price

98.25

Held after

0.00

Exercisable

—

4/27/2023

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−698.00

Strike price

143.20

Held after

4.30K

Exercisable

—

4/27/2023

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−5K

Strike price

125.50

Held after

0.00

Exercisable

—

4/27/2023

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (right to buy) Direct	Common Stock3.13K shares	4/27/2023	M · Option Exercise	−3.13K	98.25	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock5K shares	4/27/2023	M · Option Exercise	−698.00	143.20	—	4.30K
Employee Stock Option (right to buy) Direct	Common Stock5K shares	4/27/2023	M · Option Exercise	−5K	125.50	—	0.00

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)11

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

195.82

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

176.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

134.25

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

9.36K

Shares owned

9.36K

Exercise price

197.80

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

183.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

11.10K

Shares owned

11.10K

Exercise price

261.32

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

5.74K

Shares owned

5.74K

Exercise price

238.60

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

164.84

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

156

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

4.18K

Shares owned

4.18K

Exercise price

122.50

Expiration

—

Exercise window

—

Total

Underlying

60.38K

Owned

60.38K

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Employee Stock Option (right to buy) Direct	Common Stock	195.82	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	176.20	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	134.25	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	197.80	—	—	9.36K	9.36K
Employee Stock Option (right to buy) Direct	Common Stock	183.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	261.32	—	—	11.10K	11.10K
Employee Stock Option (right to buy) Direct	Common Stock	238.60	—	—	5.74K	5.74K
Employee Stock Option (right to buy) Direct	Common Stock	164.84	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	143.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	156	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	122.50	—	—	4.18K	4.18K
Total					60.38K	60.38K