HEFFES BRETT D (CEO) sold 6.8% of their position (7.90K shares) of WINMARK CORP on the open market

Open‑market sale worth $1.99M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales

HEFFES BRETT D

Filed: 11/3/2022ACC: 0001415889-22-011059

InsiderHEFFES BRETT DCIK 1237904

→

IssuerWINMARK CORPCIK 908315

DirectorOfficer· CEO

Since Jul 2018

-9.50K

Net shares

Net seller

$1.99M

Total sold

Open market trades

0B · 4S

Total transactions

10.40K acquired · 19.90K disposed

Non-Derivative Transactions10

Common Stock

Direct

M · Option Exercise

+1.93K

Price / share

$91.93

Trade value

$177.42K

% of position

1.8%

11/1/2022

107.60K→109.53K

Common Stock

Direct

M · Option Exercise

+5.12K

Price / share

$90.99

Trade value

$465.50K

% of position

4.7%

11/1/2022

109.53K→114.65K

Common Stock

Direct

M · Option Exercise

+854.00

Price / share

$98.25

Trade value

$83.91K

% of position

0.7%

11/1/2022

114.65K→115.50K

Common Stock

Direct

S · Sale

−537.00

Price / share

$253.97

Trade value

$136.38K

% of position

0.5%

11/1/2022

115.50K→114.96K

Common Stock

Direct

S · Sale

−937.00

Price / share

$252.47

Trade value

$236.56K

% of position

0.8%

11/1/2022

114.96K→114.03K

Common Stock

Direct

S · Sale

−2.92K

Price / share

$251.71

Trade value

$734.24K

% of position

2.6%

11/1/2022

114.03K→111.11K

Common Stock

Direct

S · Sale

−3.51K

Price / share

$250.24

Trade value

$878.09K

% of position

3.2%

11/1/2022

111.11K→107.60K

Common Stock

Direct

M · Option Exercise

+1.68K

Price / share

$90.99

Trade value

$153.23K

% of position

1.6%

11/1/2022

107.60K→109.28K

Common Stock

Direct

M · Option Exercise

+816.00

Price / share

$122.50

Trade value

$99.96K

% of position

0.7%

11/1/2022

109.28K→110.10K

Common Stock

Direct

G · Gift

−1.60K

Price / share

—

Trade value

—

% of position

1.5%

11/2/2022

110.10K→108.50K

Total

Net shares

+900.00

Net value

-$1.01M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	11/1/2022	M · Option Exercise	+1.93K	$91.93	$177.42K	1.8%	107.60K	109.53K
Common Stock Direct	11/1/2022	M · Option Exercise	+5.12K	$90.99	$465.50K	4.7%	109.53K	114.65K
Common Stock Direct	11/1/2022	M · Option Exercise	+854.00	$98.25	$83.91K	0.7%	114.65K	115.50K
Common Stock Direct	11/1/2022	S · Sale	−537.00	$253.97	$136.38K	0.5%	115.50K	114.96K
Common Stock Direct	11/1/2022	S · Sale	−937.00	$252.47	$236.56K	0.8%	114.96K	114.03K
Common Stock Direct	11/1/2022	S · Sale	−2.92K	$251.71	$734.24K	2.6%	114.03K	111.11K
Common Stock Direct	11/1/2022	S · Sale	−3.51K	$250.24	$878.09K	3.2%	111.11K	107.60K
Common Stock Direct	11/1/2022	M · Option Exercise	+1.68K	$90.99	$153.23K	1.6%	107.60K	109.28K
Common Stock Direct	11/1/2022	M · Option Exercise	+816.00	$122.50	$99.96K	0.7%	109.28K	110.10K
Common Stock Direct	11/2/2022	G · Gift	−1.60K	—	—	1.5%	110.10K	108.50K
Total			+900.00		-$1.01M

Derivative Transactions4

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

1.93K shares

−1.93K

Strike price

91.93

Held after

0.00

Exercisable

—

11/1/2022

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

6.80K shares

−6.80K

Strike price

90.99

Held after

0.00

Exercisable

—

11/1/2022

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

3.98K shares

−854.00

Strike price

98.25

Held after

3.13K

Exercisable

—

11/1/2022

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−816.00

Strike price

122.50

Held after

4.18K

Exercisable

—

11/1/2022

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (right to buy) Direct	Common Stock1.93K shares	11/1/2022	M · Option Exercise	−1.93K	91.93	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock6.80K shares	11/1/2022	M · Option Exercise	−6.80K	90.99	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock3.98K shares	11/1/2022	M · Option Exercise	−854.00	98.25	—	3.13K
Employee Stock Option (right to buy) Direct	Common Stock5K shares	11/1/2022	M · Option Exercise	−816.00	122.50	—	4.18K

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)11

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

195.82

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

9.36K

Shares owned

9.36K

Exercise price

197.80

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

176.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

164.84

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

134.25

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

125.50

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

156

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

11.10K

Shares owned

11.10K

Exercise price

261.32

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

183.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.87

Expiration

—

Exercise window

—

Total

Underlying

60.46K

Owned

60.46K

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Employee Stock Option (right to buy) Direct	Common Stock	195.82	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	197.80	—	—	9.36K	9.36K
Employee Stock Option (right to buy) Direct	Common Stock	176.20	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	164.84	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	134.25	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	125.50	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	156	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	261.32	—	—	11.10K	11.10K
Employee Stock Option (right to buy) Direct	Common Stock	143.20	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	183.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	143.87	—	—	4K	4K
Total					60.46K	60.46K