HEFFES BRETT D (CEO) sold 9.6% of their position (11.09K shares) of WINMARK CORP on the open market

Open‑market sale worth $2.42M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales

HEFFES BRETT D

Filed: 10/25/2021ACC: 0001179110-21-009612

InsiderHEFFES BRETT DCIK 1237904

→

IssuerWINMARK CORPCIK 908315

DirectorOfficer· CEO

Since Jul 2018

-11.09K

Net shares

Net seller

$2.42M

Total sold

Open market trades

0B · 3S

Total transactions

14.89K acquired · 25.97K disposed

Non-Derivative Transactions12

Common Stock

Direct

M · Option Exercise

+5.21K

Price / share

$80.32

Trade value

$418.55K

% of position

5.1%

10/21/2021

102.20K→107.41K

Common Stock

Direct

S · Sale

−5.21K

Price / share

$218.66

Trade value

$1.14M

% of position

4.9%

10/21/2021

107.41K→102.20K

Common Stock

Direct

M · Option Exercise

+683.00

Price / share

$80.32

Trade value

$54.86K

% of position

0.7%

10/21/2021

102.20K→102.88K

Common Stock

Direct

M · Option Exercise

+1.02K

Price / share

$98.25

Trade value

$99.92K

% of position

1.0%

10/21/2021

102.88K→103.90K

Common Stock

Direct

M · Option Exercise

+1.80K

Price / share

$82.72

Trade value

$148.98K

% of position

1.7%

10/22/2021

103.90K→105.70K

Common Stock

Direct

M · Option Exercise

+556.00

Price / share

$80.32

Trade value

$44.66K

% of position

0.5%

10/22/2021

105.70K→106.26K

Common Stock

Direct

S · Sale

−2.36K

Price / share

$218.20

Trade value

$514.30K

% of position

2.2%

10/22/2021

106.26K→103.90K

Common Stock

Direct

M · Option Exercise

+800.00

Price / share

$80.32

Trade value

$64.26K

% of position

0.8%

10/22/2021

103.90K→104.70K

Common Stock

Direct

M · Option Exercise

+3.52K

Price / share

$82.72

Trade value

$291.01K

% of position

3.4%

10/25/2021

104.70K→108.22K

Common Stock

Direct

S · Sale

−3.52K

Price / share

$218.00

Trade value

$766.92K

% of position

3.3%

10/25/2021

108.22K→104.70K

Common Stock

Direct

M · Option Exercise

+1.20K

Price / share

$82.72

Trade value

$99.26K

% of position

1.1%

10/25/2021

104.70K→105.90K

Common Stock

Direct

M · Option Exercise

+100.00

Price / share

$80.32

Trade value

$8.03K

% of position

0.1%

10/25/2021

105.90K→106K

Total

Net shares

+3.80K

Net value

-$1.19M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	10/21/2021	M · Option Exercise	+5.21K	$80.32	$418.55K	5.1%	102.20K	107.41K
Common Stock Direct	10/21/2021	S · Sale	−5.21K	$218.66	$1.14M	4.9%	107.41K	102.20K
Common Stock Direct	10/21/2021	M · Option Exercise	+683.00	$80.32	$54.86K	0.7%	102.20K	102.88K
Common Stock Direct	10/21/2021	M · Option Exercise	+1.02K	$98.25	$99.92K	1.0%	102.88K	103.90K
Common Stock Direct	10/22/2021	M · Option Exercise	+1.80K	$82.72	$148.98K	1.7%	103.90K	105.70K
Common Stock Direct	10/22/2021	M · Option Exercise	+556.00	$80.32	$44.66K	0.5%	105.70K	106.26K
Common Stock Direct	10/22/2021	S · Sale	−2.36K	$218.20	$514.30K	2.2%	106.26K	103.90K
Common Stock Direct	10/22/2021	M · Option Exercise	+800.00	$80.32	$64.26K	0.8%	103.90K	104.70K
Common Stock Direct	10/25/2021	M · Option Exercise	+3.52K	$82.72	$291.01K	3.4%	104.70K	108.22K
Common Stock Direct	10/25/2021	S · Sale	−3.52K	$218.00	$766.92K	3.3%	108.22K	104.70K
Common Stock Direct	10/25/2021	M · Option Exercise	+1.20K	$82.72	$99.26K	1.1%	104.70K	105.90K
Common Stock Direct	10/25/2021	M · Option Exercise	+100.00	$80.32	$8.03K	0.1%	105.90K	106K
Total			+3.80K		-$1.19M

Derivative Transactions3

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

7.35K shares

−7.35K

Strike price

80.32

Held after

0.00

Exercisable

—

10/21/2021

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

5K shares

−1.02K

Strike price

98.25

Held after

3.98K

Exercisable

—

10/21/2021

Employee Stock Option (right to buy)

Direct

M · Option Exercise

Converts to

Common Stock

9.25K shares

−6.52K

Strike price

82.72

Held after

2.73K

Exercisable

—

10/22/2021

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (right to buy) Direct	Common Stock7.35K shares	10/21/2021	M · Option Exercise	−7.35K	80.32	—	0.00
Employee Stock Option (right to buy) Direct	Common Stock5K shares	10/21/2021	M · Option Exercise	−1.02K	98.25	—	3.98K
Employee Stock Option (right to buy) Direct	Common Stock9.25K shares	10/22/2021	M · Option Exercise	−6.52K	82.72	—	2.73K

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)12

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

5.71K

Shares owned

5.71K

Exercise price

91.93

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

6.80K

Shares owned

6.80K

Exercise price

90.99

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

195.82

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

164.84

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

122.50

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

134.25

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

176.20

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

156.00

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

183.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

125.50

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.87

Expiration

—

Exercise window

—

Employee Stock Option (right to buy)

Direct

Underlying security

Common Stock

Underlying shares

Shares owned

Exercise price

143.20

Expiration

—

Exercise window

—

Total

Underlying

57.51K

Owned

57.51K

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Employee Stock Option (right to buy) Direct	Common Stock	91.93	—	—	5.71K	5.71K
Employee Stock Option (right to buy) Direct	Common Stock	90.99	—	—	6.80K	6.80K
Employee Stock Option (right to buy) Direct	Common Stock	195.82	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	164.84	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	122.50	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	134.25	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	176.20	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	156.00	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	183.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	125.50	—	—	5K	5K
Employee Stock Option (right to buy) Direct	Common Stock	143.87	—	—	4K	4K
Employee Stock Option (right to buy) Direct	Common Stock	143.20	—	—	5K	5K
Total					57.51K	57.51K