HAYNOR ERIC SCOTT (Chief Operating Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029046
Officer· Chief Operating Officer
Since Jun 2022
-78.54K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
3
Total transactions
14.10K acquired · 92.64K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+14.10K
Price / share
—
Trade value
—
% of position
6.2%
3/15/2026
225.61K→239.70K
Total
Net shares
+14.10K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | M · Option Exercise | +14.10K | — | — | 6.2% | 225.61K | 239.70K |
| Total | +14.10K | $0.00 | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
14.10K shares
Shares
−14.10K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−78.54K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock14.10K shares | 3/15/2026 | M · Option Exercise | −14.10K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2026 | D · Disposition | −78.54K | — | 0.00 |