HAYNOR ERIC SCOTT (Chief Operating Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 6/6/2025ACC: 0001213900-25-052082
Officer· Chief Operating Officer
Since Jun 2022
-70.04K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
3
Total transactions
12.57K acquired · 82.61K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+12.57K
Price / share
—
Trade value
—
% of position
5.9%
6/6/2025
213.03K→225.61K
Total
Net shares
+12.57K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 6/6/2025 | M · Option Exercise | +12.57K | — | — | 5.9% | 213.03K | 225.61K |
| Total | +12.57K | $0.00 | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
12.57K shares
Shares
−12.57K
Strike price
Held after
0.00
Exercisable
—
6/6/2025
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−70.04K
Strike price
Held after
0.00
Exercisable
—
6/6/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock12.57K shares | 6/6/2025 | M · Option Exercise | −12.57K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 6/6/2025 | D · Disposition | −70.04K | — | 0.00 |