HAYNOR ERIC SCOTT (Chief Operating Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/18/2025ACC: 0001013762-25-000578
Officer· Chief Operating Officer
Since Jun 2022
0.00
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
2
Total transactions
14.10K acquired · 14.10K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+14.10K
Price / share
—
Trade value
—
% of position
7.9%
3/15/2025
177.84K→191.93K
Total
Net shares
+14.10K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +14.10K | — | — | 7.9% | 177.84K | 191.93K |
| Total | +14.10K | $0.00 | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
14.10K shares
Shares
−14.10K
Strike price
Held after
14.10K
Exercisable
—
3/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock14.10K shares | 3/15/2025 | M · Option Exercise | −14.10K | — | 14.10K |