Senior insider sale
President and CEO at TRADE DESK, INC. — senior position signals high conviction
$34.05M
298.86K shares
What this filing means
GREEN JEFFREY TERRY plans to sell 298.86K shares of TRADE DESK, INC. valued at approximately $34.05M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 1/7/2025ACC: 0001957799-25-000004
DirectorOfficer10% Owner· President and CEO
Since Mar 2026
298.86K
Shares to sell
$34.05M
Approx. market value
18.21K
Acquired (3 months)
2
Planned
2 completed
Securities Acquired — Last 3 Months3
Non-qualified Stock Options
cash
12/18/2024
3.10KRSA Vesting
n/a
11/15/2024
13.32KDonation
n/a
12/30/2020
1.79KTotal acquired18.21K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
12/18/2024 | Non-qualified Stock Options cash | 3.10K | — |
11/15/2024 | RSA Vesting n/a | 13.32K | — |
12/30/2020 | Donation n/a | 1.79K | Gift |
| Total | 18.21K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
80.65K
Market value
$9.31M
10/9/2024
—Completed
Units to sell
200K
Market value
$22.45M
10/7/2024
Planned — Approximate Date
NasdaqPlanned
Units to sell
16.42K
Market value
$2.06M
1/7/2025
NasdaqPlanned
Units to sell
1.79K
Market value
$224.2K
1/7/2025
Total
Units
298.86K
Value
$34.05M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
10/9/2024 | 80.65K | $9.31M | — | Completed |
10/7/2024 | 200K | $22.45M | — | Completed |
| Planned — Approximate Date | ||||
1/7/2025 | 16.42K | $2.06M | Nasdaq | Planned |
1/7/2025 | 1.79K | $224.2K | Nasdaq | Planned |
| Total | 298.86K | $34.05M | ||