GREEN JEFFREY TERRY (President and CEO) sold 16.8% of their position (143.99K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $17.54M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 10 sales

GREEN JEFFREY TERRY

Filed: 2/3/2025ACC: 0001671933-25-000007

InsiderGREEN JEFFREY TERRYCIK 1671445

→

IssuerTRADE DESK, INC.CIK 1671933

DirectorOfficer10% Owner· President and CEO

Since Mar 2026

-143.99K

Net shares

Net seller

$17.54M

Total sold

Open market trades

0B · 10S

Total transactions

127.63K acquired · 271.61K disposed

Non-Derivative Transactions11

Class A Common Stock

Indirect

C · Conversion

+127.63K

Price / share

—

Trade value

—

% of position

3449.4%

1/30/2025

3.70K→131.33K

Class A Common Stock

Indirect

S · Sale

−41.55K

Price / share

$120.28

Trade value

$5M

% of position

31.6%

1/30/2025

131.33K→89.78K

Class A Common Stock

Indirect

S · Sale

−33.94K

Price / share

$121.47

Trade value

$4.12M

% of position

37.8%

1/30/2025

89.78K→55.85K

Class A Common Stock

Indirect

S · Sale

−9.29K

Price / share

$122.32

Trade value

$1.14M

% of position

16.6%

1/30/2025

55.85K→46.56K

Class A Common Stock

Indirect

S · Sale

−30.57K

Price / share

$123.44

Trade value

$3.77M

% of position

65.6%

1/30/2025

46.56K→16K

Class A Common Stock

Indirect

S · Sale

−12.30K

Price / share

$124.10

Trade value

$1.53M

% of position

76.9%

1/30/2025

16K→3.70K

Class A Common Stock

Indirect

S · Sale

−7.66K

Price / share

$120.12

Trade value

$919.76K

% of position

1.0%

1/30/2025

730.39K→722.74K

Class A Common Stock

Indirect

S · Sale

−3.90K

Price / share

$121.51

Trade value

$473.89K

% of position

0.5%

1/30/2025

722.74K→718.84K

Class A Common Stock

Indirect

S · Sale

−800.00

Price / share

$122.42

Trade value

$97.94K

% of position

0.1%

1/30/2025

718.84K→718.04K

Class A Common Stock

Indirect

S · Sale

−2.81K

Price / share

$123.40

Trade value

$346.63K

% of position

0.4%

1/30/2025

718.04K→715.23K

Class A Common Stock

Indirect

S · Sale

−1.19K

Price / share

$124.11

Trade value

$147.82K

% of position

0.2%

1/30/2025

715.23K→714.04K

Total

Net shares

−16.36K

Net value

-$17.54M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Indirect	1/30/2025	C · Conversion	+127.63K	—	—	3449.4%	3.70K	131.33K
Class A Common Stock Indirect	1/30/2025	S · Sale	−41.55K	$120.28	$5M	31.6%	131.33K	89.78K
Class A Common Stock Indirect	1/30/2025	S · Sale	−33.94K	$121.47	$4.12M	37.8%	89.78K	55.85K
Class A Common Stock Indirect	1/30/2025	S · Sale	−9.29K	$122.32	$1.14M	16.6%	55.85K	46.56K
Class A Common Stock Indirect	1/30/2025	S · Sale	−30.57K	$123.44	$3.77M	65.6%	46.56K	16K
Class A Common Stock Indirect	1/30/2025	S · Sale	−12.30K	$124.10	$1.53M	76.9%	16K	3.70K
Class A Common Stock Indirect	1/30/2025	S · Sale	−7.66K	$120.12	$919.76K	1.0%	730.39K	722.74K
Class A Common Stock Indirect	1/30/2025	S · Sale	−3.90K	$121.51	$473.89K	0.5%	722.74K	718.84K
Class A Common Stock Indirect	1/30/2025	S · Sale	−800.00	$122.42	$97.94K	0.1%	718.84K	718.04K
Class A Common Stock Indirect	1/30/2025	S · Sale	−2.81K	$123.40	$346.63K	0.4%	718.04K	715.23K
Class A Common Stock Indirect	1/30/2025	S · Sale	−1.19K	$124.11	$147.82K	0.2%	715.23K	714.04K
Total			−16.36K		-$17.54M

Derivative Transactions1

Class B Common Stock

Indirect

C · Conversion

Converts to

Class A Common Stock

127.63K shares

−127.63K

Strike price

Held after

29.96M

Exercisable

—

1/30/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Class B Common Stock Indirect	Class A Common Stock127.63K shares	1/30/2025	C · Conversion	−127.63K		—	29.96M

Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Direct

Shares owned133.18K

Total

133.18K direct133.18K

Security Title	Shares Owned	Ownership Type
Class A Common Stock	133.18K	Direct
Total	133.18K	133.18K direct

Derivative Holdings (Post-Transaction)1

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

12.67M

Shares owned

12.67M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

12.67M

Owned

12.67M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock		—	—	12.67M	12.67M
Total					12.67M	12.67M