GREEN JEFFREY TERRY (President and CEO) sold 55.8% of their position (922.16K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $113.83M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 17 sales

GREEN JEFFREY TERRY

Filed: 1/23/2025ACC: 0001671933-25-000005

InsiderGREEN JEFFREY TERRYCIK 1671445

→

IssuerTRADE DESK, INC.CIK 1671933

DirectorOfficer10% Owner· President and CEO

Since Mar 2026

-922.16K

Net shares

Net seller

$113.83M

Total sold

Open market trades

0B · 17S

Total transactions

128.59K acquired · 1.05M disposed

Non-Derivative Transactions18

Class A Common Stock

Indirect

S · Sale

−92.54K

Price / share

$123.96

Trade value

$11.47M

% of position

13.1%

1/21/2025

704.23K→611.69K

Class A Common Stock

Indirect

S · Sale

−323.81K

Price / share

$124.75

Trade value

$40.39M

% of position

52.9%

1/21/2025

611.69K→287.88K

Class A Common Stock

Indirect

S · Sale

−44.41K

Price / share

$125.58

Trade value

$5.58M

% of position

15.4%

1/21/2025

287.88K→243.48K

Class A Common Stock

Indirect

S · Sale

−8.40K

Price / share

$123.95

Trade value

$1.04M

% of position

1.0%

1/21/2025

823.43K→815.03K

Class A Common Stock

Indirect

S · Sale

−39.80K

Price / share

$124.71

Trade value

$4.96M

% of position

4.9%

1/21/2025

815.03K→775.23K

Class A Common Stock

Indirect

S · Sale

−4K

Price / share

$125.63

Trade value

$502.90K

% of position

0.5%

1/21/2025

775.23K→771.23K

Class A Common Stock

Indirect

C · Conversion

+128.59K

Price / share

—

Trade value

—

% of position

52.8%

1/22/2025

243.48K→372.07K

Class A Common Stock

Indirect

S · Sale

−164.17K

Price / share

$120.86

Trade value

$19.84M

% of position

44.1%

1/22/2025

372.07K→207.90K

Class A Common Stock

Indirect

S · Sale

−76.62K

Price / share

$121.98

Trade value

$9.35M

% of position

36.9%

1/22/2025

207.90K→131.28K

Class A Common Stock

Indirect

S · Sale

−109.35K

Price / share

$122.83

Trade value

$13.43M

% of position

83.3%

1/22/2025

131.28K→21.93K

Class A Common Stock

Indirect

S · Sale

−869.00

Price / share

$124.55

Trade value

$108.23K

% of position

4.0%

1/22/2025

21.93K→21.07K

Class A Common Stock

Indirect

S · Sale

−16.67K

Price / share

$125.09

Trade value

$2.08M

% of position

79.1%

1/22/2025

21.07K→4.40K

Class A Common Stock

Indirect

S · Sale

−700.00

Price / share

$125.99

Trade value

$88.19K

% of position

15.9%

1/22/2025

4.40K→3.70K

Class A Common Stock

Indirect

S · Sale

−18.06K

Price / share

$120.85

Trade value

$2.18M

% of position

2.3%

1/22/2025

771.23K→753.17K

Class A Common Stock

Indirect

S · Sale

−8.84K

Price / share

$121.98

Trade value

$1.08M

% of position

1.2%

1/22/2025

753.17K→744.33K

Class A Common Stock

Indirect

S · Sale

−12.06K

Price / share

$122.84

Trade value

$1.48M

% of position

1.6%

1/22/2025

744.33K→732.26K

Class A Common Stock

Indirect

S · Sale

−1.77K

Price / share

$125.10

Trade value

$221.43K

% of position

0.2%

1/22/2025

732.26K→730.49K

Class A Common Stock

Indirect

S · Sale

−100.00

Price / share

$125.94

Trade value

$12.59K

% of position

0.0%

1/22/2025

730.49K→730.39K

Total

Net shares

−793.56K

Net value

-$113.83M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Indirect	1/21/2025	S · Sale	−92.54K	$123.96	$11.47M	13.1%	704.23K	611.69K
Class A Common Stock Indirect	1/21/2025	S · Sale	−323.81K	$124.75	$40.39M	52.9%	611.69K	287.88K
Class A Common Stock Indirect	1/21/2025	S · Sale	−44.41K	$125.58	$5.58M	15.4%	287.88K	243.48K
Class A Common Stock Indirect	1/21/2025	S · Sale	−8.40K	$123.95	$1.04M	1.0%	823.43K	815.03K
Class A Common Stock Indirect	1/21/2025	S · Sale	−39.80K	$124.71	$4.96M	4.9%	815.03K	775.23K
Class A Common Stock Indirect	1/21/2025	S · Sale	−4K	$125.63	$502.90K	0.5%	775.23K	771.23K
Class A Common Stock Indirect	1/22/2025	C · Conversion	+128.59K	—	—	52.8%	243.48K	372.07K
Class A Common Stock Indirect	1/22/2025	S · Sale	−164.17K	$120.86	$19.84M	44.1%	372.07K	207.90K
Class A Common Stock Indirect	1/22/2025	S · Sale	−76.62K	$121.98	$9.35M	36.9%	207.90K	131.28K
Class A Common Stock Indirect	1/22/2025	S · Sale	−109.35K	$122.83	$13.43M	83.3%	131.28K	21.93K
Class A Common Stock Indirect	1/22/2025	S · Sale	−869.00	$124.55	$108.23K	4.0%	21.93K	21.07K
Class A Common Stock Indirect	1/22/2025	S · Sale	−16.67K	$125.09	$2.08M	79.1%	21.07K	4.40K
Class A Common Stock Indirect	1/22/2025	S · Sale	−700.00	$125.99	$88.19K	15.9%	4.40K	3.70K
Class A Common Stock Indirect	1/22/2025	S · Sale	−18.06K	$120.85	$2.18M	2.3%	771.23K	753.17K
Class A Common Stock Indirect	1/22/2025	S · Sale	−8.84K	$121.98	$1.08M	1.2%	753.17K	744.33K
Class A Common Stock Indirect	1/22/2025	S · Sale	−12.06K	$122.84	$1.48M	1.6%	744.33K	732.26K
Class A Common Stock Indirect	1/22/2025	S · Sale	−1.77K	$125.10	$221.43K	0.2%	732.26K	730.49K
Class A Common Stock Indirect	1/22/2025	S · Sale	−100.00	$125.94	$12.59K	0.0%	730.49K	730.39K
Total			−793.56K		-$113.83M

Derivative Transactions1

Class B Common Stock

Indirect

C · Conversion

Converts to

Class A Common Stock

128.59K shares

−128.59K

Strike price

Held after

30.09M

Exercisable

—

1/22/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Class B Common Stock Indirect	Class A Common Stock128.59K shares	1/22/2025	C · Conversion	−128.59K		—	30.09M

Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Direct

Shares owned133.18K

Total

133.18K direct133.18K

Security Title	Shares Owned	Ownership Type
Class A Common Stock	133.18K	Direct
Total	133.18K	133.18K direct

Derivative Holdings (Post-Transaction)1

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

12.67M

Shares owned

12.67M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

12.67M

Owned

12.67M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock		—	—	12.67M	12.67M
Total					12.67M	12.67M