GOSS JOHN HOWARD JR (SVP & President, Sally Beauty) exercised options at SALLY BEAUTY HOLDINGS, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 1 exercise

GOSS JOHN HOWARD JR

Filed: 11/18/2025ACC: 0001833119-25-000006

InsiderGOSS JOHN HOWARD JRCIK 1833119

→

IssuerSALLY BEAUTY HOLDINGS, INC.CIK 1368458

Officer· SVP & President, Sally Beauty

Since Nov 2020

-24.66K

Net shares

Net seller

$349.6K

Total sold

Open market trades

0B · 0S

Total transactions

66.01K acquired · 90.66K disposed

Non-Derivative Transactions2

Common Stock

Direct

M · Option Exercise

+66.01K

Price / share

—

Trade value

—

% of position

89.0%

11/15/2025

74.13K→140.14K

Common Stock

Direct

F · Tax Withholding

−24.66K

Price / share

$14.18

Trade value

$349.64K

% of position

17.6%

11/15/2025

140.14K→115.48K

Total

Net shares

+41.35K

Net value

-$349.64K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	11/15/2025	M · Option Exercise	+66.01K	—	—	89.0%	74.13K	140.14K
Common Stock Direct	11/15/2025	F · Tax Withholding	−24.66K	$14.18	$349.64K	17.6%	140.14K	115.48K
Total			+41.35K		-$349.64K

Derivative Transactions7

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Common Stock

12.61K shares

−12.61K

Strike price

Held after

25.21K

Exercisable

—

11/15/2025

Restricted Stock Units (1)

Direct

M · Option Exercise

Converts to

Common Stock

17.67K shares

−17.67K

Strike price

Held after

17.67K

Exercisable

—

11/15/2025

Restricted Stock Units (1)

Direct

M · Option Exercise

Converts to

Common Stock

10.38K shares

−10.38K

Strike price

Held after

0.00

Exercisable

—

11/15/2025

Restricted Stock Units (1)

Direct

M · Option Exercise

Converts to

Common Stock

12.13K shares

−12.13K

Strike price

Held after

0.00

Exercisable

—

11/15/2025

Restricted Stock Units (1), (5)

Direct

M · Option Exercise

Converts to

Common Stock

4.30K shares

−4.30K

Strike price

Held after

0.00

Exercisable

—

11/15/2025

Restricted Stock Units (1), (5)

Direct

M · Option Exercise

Converts to

Common Stock

3.85K shares

−3.85K

Strike price

Held after

0.00

Exercisable

—

11/15/2025

Restricted Stock Units (1), (5)

Direct

M · Option Exercise

Converts to

Common Stock

5.07K shares

−5.07K

Strike price

Held after

0.00

Exercisable

—

11/15/2025

Security	Converts To	Date	Type	Shares	Exercisable	Held After
Restricted Stock Units Direct	Common Stock12.61K shares	11/15/2025	M · Option Exercise	−12.61K	—	25.21K
Restricted Stock Units (1) Direct	Common Stock17.67K shares	11/15/2025	M · Option Exercise	−17.67K	—	17.67K
Restricted Stock Units (1) Direct	Common Stock10.38K shares	11/15/2025	M · Option Exercise	−10.38K	—	0.00
Restricted Stock Units (1) Direct	Common Stock12.13K shares	11/15/2025	M · Option Exercise	−12.13K	—	0.00
Restricted Stock Units (1), (5) Direct	Common Stock4.30K shares	11/15/2025	M · Option Exercise	−4.30K	—	0.00
Restricted Stock Units (1), (5) Direct	Common Stock3.85K shares	11/15/2025	M · Option Exercise	−3.85K	—	0.00
Restricted Stock Units (1), (5) Direct	Common Stock5.07K shares	11/15/2025	M · Option Exercise	−5.07K	—	0.00