GENERATION CAPITAL MANAGEMENT LLC

Filed: 2/13/2025ACC: 0001214659-25-002527

📋 What this filing means

GENERATION CAPITAL MANAGEMENT LLC filed this quarterly 13F‑HR report disclosing 77 equity positions with a total reported market value of $116.68M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$116.68M

Total AUM (reported)

1.73M

Total Shares

Allocation by class

COM$39.81M34.1%

US TREAS 3 MNTH$11.84M10.1%

TRS FLT RT BD$6.70M5.7%

HENDRSON AAA CL$6.27M5.4%

CAP STK CL C$4.93M4.2%

S&P 500 ETF SHS$4.72M4.0%

TR UNIT$4.13M3.5%

Portfolio Concentration

Top 3$24.80M21.3%

4–10$31.44M26.9%

11–25$33.36M28.6%

Rest$27.07M23.2%

Top 3 weight

21.3%

Top 10 weight

48.2%

Voting Authority Distribution

Total shares with voting rights: 1.73M

Sole

Full voting authority

1.72M

% of voting shares99.4%

Shared

Joint voting authority

10.68K

% of voting shares0.6%

None

No voting authority

0.00

% of voting shares0.0%

Investment Discretion (by position count)

Sole77

Shared0

Other0

Dominant voting typeSole · 99.4% of voting shares

Institutional Holdings77

Rows:

RBB FD INC

SOLE

US TREAS 3 MNTH

Shares237.43K

TypeSH

Market value$11.84M

10.15%

Sole

237.43K

Shared

0.00

None

0.00

ISHARES TR

SOLE

TRS FLT RT BD

Shares132.69K

TypeSH

Market value$6.70M

5.74%

Sole

131.44K

Shared

1.25K

None

0.00

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares123.56K

TypeSH

Market value$6.27M

5.37%

Sole

122.56K

Shared

None

0.00

APPLE INC

SOLE

COM

Shares23.91K

TypeSH

Market value$5.99M

5.13%

Sole

22.75K

Shared

1.15K

None

0.00

ALPHABET INC

SOLE

CAP STK CL C

Shares25.89K

TypeSH

Market value$4.93M

4.23%

Sole

25.69K

Shared

200.00

None

0.00

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares8.77K

TypeSH

Market value$4.72M

4.05%

Sole

8.77K

Shared

0.00

None

0.00

AMAZON COM INC

SOLE

COM

Shares19.40K

TypeSH

Market value$4.26M

3.65%

Sole

19.30K

Shared

100.00

None

0.00

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares7.05K

TypeSH

Market value$4.13M

3.54%

Sole

6.87K

Shared

183.00

None

0.00

MICROSOFT CORP

SOLE

COM

Shares8.89K

TypeSH

Market value$3.75M

3.21%

Sole

8.89K

Shared

0.00

None

0.00

INVESCO EXCH TRADED FD TR II

SOLE

S&P 500 MOMNTM

Shares38.61K

TypeSH

Market value$3.67M

3.14%

Sole

38.61K

Shared

0.00

None

0.00

SPDR SER TR

SOLE

BLOOMBERG INVT

Shares116.10K

TypeSH

Market value$3.57M

3.06%

Sole

116.10K

Shared

0.00

None

0.00

NVIDIA CORPORATION

SOLE

COM

Shares22.48K

TypeSH

Market value$3.02M

2.59%

Sole

22.48K

Shared

0.00

None

0.00

BROADCOM INC

SOLE

COM

Shares12.99K

TypeSH

Market value$3.01M

2.58%

Sole

12.99K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P500 ETF

Shares4.79K

TypeSH

Market value$2.82M

2.42%

Sole

4.79K

Shared

0.00

None

0.00

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares48.29K

TypeSH

Market value$2.39M

2.05%

Sole

48.29K

Shared

0.00

None

0.00

META PLATFORMS INC

SOLE

CL A

Shares3.85K

TypeSH

Market value$2.25M

1.93%

Sole

3.85K

Shared

0.00

None

0.00

WALMART INC

SOLE

COM

Shares23.41K

TypeSH

Market value$2.12M

1.81%

Sole

23.14K

Shared

270.00

None

0.00

NETFLIX INC

SOLE

COM

Shares2.34K

TypeSH

Market value$2.09M

1.79%

Sole

2.34K

Shared

0.00

None

0.00

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 QUALITY

Shares31.02K

TypeSH

Market value$2.08M

1.78%

Sole

31.02K

Shared

0.00

None

0.00

ALPHABET INC

SOLE

CAP STK CL A

Shares9.63K

TypeSH

Market value$1.82M

1.56%

Sole

9.43K

Shared

200.00

None

0.00

BANK AMERICA CORP

SOLE

COM

Shares40.38K

TypeSH

Market value$1.77M

1.52%

Sole

40.38K

Shared

0.00

None

0.00

SALESFORCE INC

SOLE

COM

Shares5.24K

TypeSH

Market value$1.75M

1.50%

Sole

5.24K

Shared

0.00

None

0.00

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EUROPE ETF

Shares26.72K

TypeSH

Market value$1.70M

1.45%

Sole

26.72K

Shared

0.00

None

0.00

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares58.88K

TypeSH

Market value$1.52M

1.30%

Sole

58.88K

Shared

0.00

None

0.00

ISHARES TR

SOLE

RUS MID CAP ETF

Shares16.37K

TypeSH

Market value$1.45M

1.24%

Sole

16.37K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	Shared
RBB FD INCSOLE	US TREAS 3 MNTH	237.43K	SH	$11.84M 10.15%	237.43K	0.00
ISHARES TRSOLE	TRS FLT RT BD	132.69K	SH	$6.70M 5.74%	131.44K	1.25K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	123.56K	SH	$6.27M 5.37%	122.56K	1K
APPLE INCSOLE	COM	23.91K	SH	$5.99M 5.13%	22.75K	1.15K
ALPHABET INCSOLE	CAP STK CL C	25.89K	SH	$4.93M 4.23%	25.69K	200.00
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	8.77K	SH	$4.72M 4.05%	8.77K	0.00
AMAZON COM INCSOLE	COM	19.40K	SH	$4.26M 3.65%	19.30K	100.00
SPDR S&P 500 ETF TRSOLE	TR UNIT	7.05K	SH	$4.13M 3.54%	6.87K	183.00
MICROSOFT CORPSOLE	COM	8.89K	SH	$3.75M 3.21%	8.89K	0.00
INVESCO EXCH TRADED FD TR IISOLE	S&P 500 MOMNTM	38.61K	SH	$3.67M 3.14%	38.61K	0.00
SPDR SER TRSOLE	BLOOMBERG INVT	116.10K	SH	$3.57M 3.06%	116.10K	0.00
NVIDIA CORPORATIONSOLE	COM	22.48K	SH	$3.02M 2.59%	22.48K	0.00
BROADCOM INCSOLE	COM	12.99K	SH	$3.01M 2.58%	12.99K	0.00
ISHARES TRSOLE	CORE S&P500 ETF	4.79K	SH	$2.82M 2.42%	4.79K	0.00
ISHARES GOLD TRSOLE	ISHARES NEW	48.29K	SH	$2.39M 2.05%	48.29K	0.00
META PLATFORMS INCSOLE	CL A	3.85K	SH	$2.25M 1.93%	3.85K	0.00
WALMART INCSOLE	COM	23.41K	SH	$2.12M 1.81%	23.14K	270.00
NETFLIX INCSOLE	COM	2.34K	SH	$2.09M 1.79%	2.34K	0.00
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 QUALITY	31.02K	SH	$2.08M 1.78%	31.02K	0.00
ALPHABET INCSOLE	CAP STK CL A	9.63K	SH	$1.82M 1.56%	9.43K	200.00
BANK AMERICA CORPSOLE	COM	40.38K	SH	$1.77M 1.52%	40.38K	0.00
SALESFORCE INCSOLE	COM	5.24K	SH	$1.75M 1.50%	5.24K	0.00
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EUROPE ETF	26.72K	SH	$1.70M 1.45%	26.72K	0.00
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	58.88K	SH	$1.52M 1.30%	58.88K	0.00
ISHARES TRSOLE	RUS MID CAP ETF	16.37K	SH	$1.45M 1.24%	16.37K	0.00

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