Filed: 10/15/2025ACC: 0002032497-25-000006
📋 What this filing means
GEN FINANCIAL MANAGEMENT, INC. filed this quarterly 13F‑HR report disclosing 44 equity positions with a total reported market value of $115.99M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
44
Positions
$115.99M
Total AUM (reported)
1.94M
Total Shares
Allocation by class
DIV APP ETF$19.46M16.8%
US LRG CAP ETF$18.95M16.3%
INTL DVD ETF$18.03M15.5%
US CASH COWS 100$11.45M9.9%
SHORT TERM TREAS$11.36M9.8%
S&P 600 SMCP GRW$2.80M2.4%
TOTAL BND MRKT$2.31M2.0%
Portfolio Concentration
Top 3$56.44M48.7%
4–10$33.76M29.1%
11–25$18.14M15.6%
Rest$7.65M6.6%
Top 3 weight
48.7%
Top 10 weight
77.8%
Voting Authority Distribution
Total shares with voting rights: 1.94M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.94M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole44
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings44
Rows:
VANGUARD SPECIALIZED FUNDS
SOLEShares90.08K
TypeSH
Market value$19.46M
16.78%
Sole
0.00
Shared
0.00
None
90.08K
SCHWAB STRATEGIC TR
SOLEShares719.33K
TypeSH
Market value$18.95M
16.34%
Sole
0.00
Shared
0.00
None
719.33K
VANGUARD WHITEHALL FDS
SOLEShares201.29K
TypeSH
Market value$18.03M
15.54%
Sole
0.00
Shared
0.00
None
201.29K
PACER FDS TR
SOLEShares199.18K
TypeSH
Market value$11.45M
9.87%
Sole
0.00
Shared
0.00
None
199.18K
VANGUARD SCOTTSDALE FDS
SOLEShares193.07K
TypeSH
Market value$11.36M
9.80%
Sole
0.00
Shared
0.00
None
193.07K
SPDR SERIES TRUST
SOLEShares29.65K
TypeSH
Market value$2.80M
2.41%
Sole
0.00
Shared
0.00
None
29.65K
VANGUARD BD INDEX FDS
SOLEShares31.05K
TypeSH
Market value$2.31M
1.99%
Sole
0.00
Shared
0.00
None
31.05K
VANGUARD ADMIRAL FDS INC
SOLEShares4.61K
TypeSH
Market value$2.01M
1.73%
Sole
0.00
Shared
0.00
None
4.61K
VANGUARD MUN BD FDS
SOLEShares38.62K
TypeSH
Market value$1.93M
1.67%
Sole
0.00
Shared
0.00
None
38.62K
DIMENSIONAL ETF TRUST
SOLEShares57.76K
TypeSH
Market value$1.90M
1.64%
Sole
0.00
Shared
0.00
None
57.76K
VANGUARD BD INDEX FDS
SOLEShares37.65K
TypeSH
Market value$1.88M
1.62%
Sole
0.00
Shared
0.00
None
37.65K
SPDR SERIES TRUST
SOLEShares20.09K
TypeSH
Market value$1.84M
1.59%
Sole
0.00
Shared
0.00
None
20.09K
DIMENSIONAL ETF TRUST
SOLEShares56.57K
TypeSH
Market value$1.79M
1.54%
Sole
0.00
Shared
0.00
None
56.57K
DIMENSIONAL ETF TRUST
SOLEShares53.02K
TypeSH
Market value$1.74M
1.50%
Sole
0.00
Shared
0.00
None
53.02K
ISHARES TR
SOLEShares1.97K
TypeSH
Market value$1.32M
1.14%
Sole
0.00
Shared
0.00
None
1.97K
DIMENSIONAL ETF TRUST
SOLEShares30.15K
TypeSH
Market value$1.14M
0.98%
Sole
0.00
Shared
0.00
None
30.15K
BERKSHIRE HATHAWAY INC DEL
SOLEShares2.26K
TypeSH
Market value$1.14M
0.98%
Sole
0.00
Shared
0.00
None
2.26K
DIMENSIONAL ETF TRUST
SOLEShares23.95K
TypeSH
Market value$1.02M
0.88%
Sole
0.00
Shared
0.00
None
23.95K
VANGUARD INTL EQUITY INDEX F
SOLEShares7.42K
TypeSH
Market value$1.02M
0.88%
Sole
0.00
Shared
0.00
None
7.42K
DIMENSIONAL ETF TRUST
SOLEShares31.59K
TypeSH
Market value$1.01M
0.87%
Sole
0.00
Shared
0.00
None
31.59K
VANGUARD INDEX FDS
SOLEShares3.22K
TypeSH
Market value$993.3K
0.86%
Sole
0.00
Shared
0.00
None
3.22K
VANGUARD INDEX FDS
SOLEShares2.91K
TypeSH
Market value$865.5K
0.75%
Sole
0.00
Shared
0.00
None
2.91K
SPDR SERIES TRUST
SOLEShares6.02K
TypeSH
Market value$842.7K
0.73%
Sole
0.00
Shared
0.00
None
6.02K
ISHARES TR
SOLEShares6.57K
TypeSH
Market value$793.0K
0.68%
Sole
0.00
Shared
0.00
None
6.57K
MICROSOFT CORP
SOLEShares1.46K
TypeSH
Market value$756.2K
0.65%
Sole
0.00
Shared
0.00
None
1.46K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 90.08K | SH | $19.46M 16.78% | 0.00 | 0.00 | 90.08K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 719.33K | SH | $18.95M 16.34% | 0.00 | 0.00 | 719.33K |
VANGUARD WHITEHALL FDSSOLE | INTL DVD ETF | 201.29K | SH | $18.03M 15.54% | 0.00 | 0.00 | 201.29K |
PACER FDS TRSOLE | US CASH COWS 100 | 199.18K | SH | $11.45M 9.87% | 0.00 | 0.00 | 199.18K |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 193.07K | SH | $11.36M 9.80% | 0.00 | 0.00 | 193.07K |
SPDR SERIES TRUSTSOLE | S&P 600 SMCP GRW | 29.65K | SH | $2.80M 2.41% | 0.00 | 0.00 | 29.65K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 31.05K | SH | $2.31M 1.99% | 0.00 | 0.00 | 31.05K |
VANGUARD ADMIRAL FDS INCSOLE | 500 GRTH IDX F | 4.61K | SH | $2.01M 1.73% | 0.00 | 0.00 | 4.61K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 38.62K | SH | $1.93M 1.67% | 0.00 | 0.00 | 38.62K |
DIMENSIONAL ETF TRUSTSOLE | US LARGE CAP VAL | 57.76K | SH | $1.90M 1.64% | 0.00 | 0.00 | 57.76K |
VANGUARD BD INDEX FDSSOLE | VANGUARD ULTRA | 37.65K | SH | $1.88M 1.62% | 0.00 | 0.00 | 37.65K |
SPDR SERIES TRUSTSOLE | S&P 400 MDCP GRW | 20.09K | SH | $1.84M 1.59% | 0.00 | 0.00 | 20.09K |
DIMENSIONAL ETF TRUSTSOLE | INTL SMALL CAP E | 56.57K | SH | $1.79M 1.54% | 0.00 | 0.00 | 56.57K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQUITY | 53.02K | SH | $1.74M 1.50% | 0.00 | 0.00 | 53.02K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.97K | SH | $1.32M 1.14% | 0.00 | 0.00 | 1.97K |
DIMENSIONAL ETF TRUSTSOLE | US HIGH PROFITAB | 30.15K | SH | $1.14M 0.98% | 0.00 | 0.00 | 30.15K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 2.26K | SH | $1.14M 0.98% | 0.00 | 0.00 | 2.26K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 23.95K | SH | $1.02M 0.88% | 0.00 | 0.00 | 23.95K |
VANGUARD INTL EQUITY INDEX FSOLE | TT WRLD ST ETF | 7.42K | SH | $1.02M 0.88% | 0.00 | 0.00 | 7.42K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP VAL | 31.59K | SH | $1.01M 0.87% | 0.00 | 0.00 | 31.59K |
VANGUARD INDEX FDSSOLE | LARGE CAP ETF | 3.22K | SH | $993.3K 0.86% | 0.00 | 0.00 | 3.22K |
VANGUARD INDEX FDSSOLE | SML CP GRW ETF | 2.91K | SH | $865.5K 0.75% | 0.00 | 0.00 | 2.91K |
SPDR SERIES TRUSTSOLE | S&P DIVID ETF | 6.02K | SH | $842.7K 0.73% | 0.00 | 0.00 | 6.02K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 6.57K | SH | $793.0K 0.68% | 0.00 | 0.00 | 6.57K |
MICROSOFT CORPSOLE | COM | 1.46K | SH | $756.2K 0.65% | 0.00 | 0.00 | 1.46K |
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