Filed: 7/18/2025ACC: 0002032497-25-000004
📋 What this filing means
GEN FINANCIAL MANAGEMENT, INC. filed this quarterly 13F‑HR report disclosing 44 equity positions with a total reported market value of $122.30M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
44
Positions
$122.30M
Total AUM (reported)
2.14M
Total Shares
Allocation by class
DIV APP ETF$20.60M16.8%
INTL DVD ETF$20.06M16.4%
US LRG CAP ETF$19.77M16.2%
SHORT TERM TREAS$12.95M10.6%
US CASH COWS 100$12.36M10.1%
S&P 600 SMCP GRW$2.84M2.3%
TAX EXEMPT BD$2.61M2.1%
Portfolio Concentration
Top 3$60.43M49.4%
4–10$36.75M30.1%
11–25$17.61M14.4%
Rest$7.50M6.1%
Top 3 weight
49.4%
Top 10 weight
79.5%
Voting Authority Distribution
Total shares with voting rights: 2.11M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.11M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole44
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings44
Rows:
VANGUARD SPECIALIZED FUNDS
SOLEShares100.55K
TypeSH
Market value$20.60M
16.85%
Sole
0.00
Shared
0.00
None
98.04K
VANGUARD WHITEHALL FDS
SOLEShares222.56K
TypeSH
Market value$20.06M
16.40%
Sole
0.00
Shared
0.00
None
217.20K
SCHWAB STRATEGIC TR
SOLEShares808.87K
TypeSH
Market value$19.77M
16.16%
Sole
0.00
Shared
0.00
None
793.63K
VANGUARD SCOTTSDALE FDS
SOLEShares220.40K
TypeSH
Market value$12.95M
10.59%
Sole
0.00
Shared
0.00
None
216.92K
PACER FDS TR
SOLEShares224.41K
TypeSH
Market value$12.36M
10.11%
Sole
0.00
Shared
0.00
None
220.55K
SPDR SERIES TRUST
SOLEShares32.03K
TypeSH
Market value$2.84M
2.32%
Sole
0.00
Shared
0.00
None
32.03K
VANGUARD MUN BD FDS
SOLEShares53.18K
TypeSH
Market value$2.61M
2.13%
Sole
0.00
Shared
0.00
None
53.18K
VANGUARD BD INDEX FDS
SOLEShares30.85K
TypeSH
Market value$2.27M
1.86%
Sole
0.00
Shared
0.00
None
30.85K
DIMENSIONAL ETF TRUST
SOLEShares60.66K
TypeSH
Market value$1.88M
1.54%
Sole
0.00
Shared
0.00
None
60.66K
VANGUARD ADMIRAL FDS INC
SOLEShares4.61K
TypeSH
Market value$1.83M
1.50%
Sole
0.00
Shared
0.00
None
4.61K
SPDR SERIES TRUST
SOLEShares21.04K
TypeSH
Market value$1.83M
1.49%
Sole
0.00
Shared
0.00
None
21.04K
DIMENSIONAL ETF TRUST
SOLEShares59.85K
TypeSH
Market value$1.79M
1.46%
Sole
0.00
Shared
0.00
None
59.85K
DIMENSIONAL ETF TRUST
SOLEShares54.81K
TypeSH
Market value$1.70M
1.39%
Sole
0.00
Shared
0.00
None
54.81K
VANGUARD BD INDEX FDS
SOLEShares31.07K
TypeSH
Market value$1.55M
1.27%
Sole
0.00
Shared
0.00
None
31.07K
BERKSHIRE HATHAWAY INC DEL
SOLEShares2.68K
TypeSH
Market value$1.30M
1.06%
Sole
0.00
Shared
0.00
None
2.67K
ISHARES TR
SOLEShares1.97K
TypeSH
Market value$1.22M
1.00%
Sole
0.00
Shared
0.00
None
1.97K
VANGUARD INTL EQUITY INDEX F
SOLEShares8.76K
TypeSH
Market value$1.13M
0.92%
Sole
0.00
Shared
0.00
None
8.16K
DIMENSIONAL ETF TRUST
SOLEShares31.19K
TypeSH
Market value$1.11M
0.91%
Sole
0.00
Shared
0.00
None
31.19K
DIMENSIONAL ETF TRUST
SOLEShares24.71K
TypeSH
Market value$1.04M
0.85%
Sole
0.00
Shared
0.00
None
24.71K
DIMENSIONAL ETF TRUST
SOLEShares32.69K
TypeSH
Market value$962.1K
0.79%
Sole
0.00
Shared
0.00
None
32.69K
VANGUARD INDEX FDS
SOLEShares3.22K
TypeSH
Market value$920.7K
0.75%
Sole
0.00
Shared
0.00
None
3.22K
SPDR SERIES TRUST
SOLEShares6.01K
TypeSH
Market value$815.6K
0.67%
Sole
0.00
Shared
0.00
None
6.01K
VANGUARD INDEX FDS
SOLEShares2.88K
TypeSH
Market value$798.7K
0.65%
Sole
0.00
Shared
0.00
None
2.88K
ISHARES TR
SOLEShares6.77K
TypeSH
Market value$745.7K
0.61%
Sole
0.00
Shared
0.00
None
6.77K
MICROSOFT CORP
SOLEShares1.41K
TypeSH
Market value$700.4K
0.57%
Sole
0.00
Shared
0.00
None
1.38K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 100.55K | SH | $20.60M 16.85% | 0.00 | 0.00 | 98.04K |
VANGUARD WHITEHALL FDSSOLE | INTL DVD ETF | 222.56K | SH | $20.06M 16.40% | 0.00 | 0.00 | 217.20K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 808.87K | SH | $19.77M 16.16% | 0.00 | 0.00 | 793.63K |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 220.40K | SH | $12.95M 10.59% | 0.00 | 0.00 | 216.92K |
PACER FDS TRSOLE | US CASH COWS 100 | 224.41K | SH | $12.36M 10.11% | 0.00 | 0.00 | 220.55K |
SPDR SERIES TRUSTSOLE | S&P 600 SMCP GRW | 32.03K | SH | $2.84M 2.32% | 0.00 | 0.00 | 32.03K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 53.18K | SH | $2.61M 2.13% | 0.00 | 0.00 | 53.18K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 30.85K | SH | $2.27M 1.86% | 0.00 | 0.00 | 30.85K |
DIMENSIONAL ETF TRUSTSOLE | US LARGE CAP VAL | 60.66K | SH | $1.88M 1.54% | 0.00 | 0.00 | 60.66K |
VANGUARD ADMIRAL FDS INCSOLE | 500 GRTH IDX F | 4.61K | SH | $1.83M 1.50% | 0.00 | 0.00 | 4.61K |
SPDR SERIES TRUSTSOLE | S&P 400 MDCP GRW | 21.04K | SH | $1.83M 1.49% | 0.00 | 0.00 | 21.04K |
DIMENSIONAL ETF TRUSTSOLE | INTL SMALL CAP E | 59.85K | SH | $1.79M 1.46% | 0.00 | 0.00 | 59.85K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQUITY | 54.81K | SH | $1.70M 1.39% | 0.00 | 0.00 | 54.81K |
VANGUARD BD INDEX FDSSOLE | VANGUARD ULTRA | 31.07K | SH | $1.55M 1.27% | 0.00 | 0.00 | 31.07K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 2.68K | SH | $1.30M 1.06% | 0.00 | 0.00 | 2.67K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.97K | SH | $1.22M 1.00% | 0.00 | 0.00 | 1.97K |
VANGUARD INTL EQUITY INDEX FSOLE | TT WRLD ST ETF | 8.76K | SH | $1.13M 0.92% | 0.00 | 0.00 | 8.16K |
DIMENSIONAL ETF TRUSTSOLE | US HIGH PROFITAB | 31.19K | SH | $1.11M 0.91% | 0.00 | 0.00 | 31.19K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 24.71K | SH | $1.04M 0.85% | 0.00 | 0.00 | 24.71K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP VAL | 32.69K | SH | $962.1K 0.79% | 0.00 | 0.00 | 32.69K |
VANGUARD INDEX FDSSOLE | LARGE CAP ETF | 3.22K | SH | $920.7K 0.75% | 0.00 | 0.00 | 3.22K |
SPDR SERIES TRUSTSOLE | S&P DIVID ETF | 6.01K | SH | $815.6K 0.67% | 0.00 | 0.00 | 6.01K |
VANGUARD INDEX FDSSOLE | SML CP GRW ETF | 2.88K | SH | $798.7K 0.65% | 0.00 | 0.00 | 2.88K |
ISHARES TRSOLE | S&P 500 GRWT ETF | 6.77K | SH | $745.7K 0.61% | 0.00 | 0.00 | 6.77K |
MICROSOFT CORPSOLE | COM | 1.41K | SH | $700.4K 0.57% | 0.00 | 0.00 | 1.38K |
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