FRIEDMAN ERIC N. (CTO) sold 69.1% of their position (272.83K shares) of FITBIT, INC. on the open market

Open‑market sale worth $1.86M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale

FRIEDMAN ERIC N.

Filed: 12/30/2020ACC: 0001127602-20-032599

InsiderFRIEDMAN ERIC N.CIK 1645086

→

IssuerFITBIT, INC.CIK 1447599

DirectorOfficer10% Owner· CTO

Since Sep 2018

-272.83K

Net shares

Net seller

$1.86M

Total sold

Open market trades

0B · 1S

Total transactions

906.42K acquired · 1.18M disposed

Non-Derivative Transactions2

Class A Common Stock

Direct

C · Conversion

+272.83K

Price / share

—

Trade value

—

% of position

223.9%

12/28/2020

121.85K→394.69K

Class A Common Stock

Direct

S · Sale

−272.83K

Price / share

$6.81

Trade value

$1.86M

% of position

69.1%

12/28/2020

394.69K→121.85K

Total

Net shares

+0.00

Net value

-$1.86M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	12/28/2020	C · Conversion	+272.83K	—	—	223.9%	121.85K	394.69K
Class A Common Stock Direct	12/28/2020	S · Sale	−272.83K	$6.81	$1.86M	69.1%	394.69K	121.85K
Total			+0.00		-$1.86M

Derivative Transactions3

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class B Common Stock

633.59K shares

−633.59K

Strike price

.055

Held after

801.59K

Exercisable

—

12/28/2020

Class B Common Stock

Direct

M · Option Exercise

Converts to

Class A Common Stock

633.59K shares

+633.59K

Strike price

Held after

8.91M

Exercisable

—

12/28/2020

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

272.83K shares

−272.83K

Strike price

Held after

8.64M

Exercisable

—

12/28/2020

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (Right to Buy) Direct	Class B Common Stock633.59K shares	12/28/2020	M · Option Exercise	−633.59K	.055	—	801.59K
Class B Common Stock Direct	Class A Common Stock633.59K shares	12/28/2020	M · Option Exercise	+633.59K		—	8.91M
Class B Common Stock Direct	Class A Common Stock272.83K shares	12/28/2020	C · Conversion	−272.83K		—	8.64M

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)4

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.42M

Shares owned

1.42M

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.60M

Shares owned

1.60M

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.44M

Shares owned

1.44M

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

736.81K

Shares owned

736.81K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

5.20M

Owned

5.20M

Security	Underlying	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock	—	—	1.42M	1.42M
Class B Common Stock Indirect	Class A Common Stock	—	—	1.60M	1.60M
Class B Common Stock Indirect	Class A Common Stock	—	—	1.44M	1.44M
Class B Common Stock Indirect	Class A Common Stock	—	—	736.81K	736.81K
Total				5.20M	5.20M