FRIEDMAN ERIC N. (CTO) exercised options at FITBIT, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 3 exercises

FRIEDMAN ERIC N.

Filed: 12/16/2020ACC: 0001127602-20-031629

InsiderFRIEDMAN ERIC N.CIK 1645086

→

IssuerFITBIT, INC.CIK 1447599

DirectorOfficer10% Owner· CTO

Since Sep 2018

-8.87K

Net shares

Net seller

$63.9K

Total sold

Open market trades

0B · 0S

Total transactions

1.63M acquired · 1.64M disposed

Non-Derivative Transactions4

Class A Common Stock

Direct

M · Option Exercise

+4.12K

Price / share

—

Trade value

—

% of position

3.9%

12/15/2020

105.08K→109.20K

Class A Common Stock

Direct

M · Option Exercise

+4.13K

Price / share

—

Trade value

—

% of position

3.8%

12/15/2020

109.20K→113.32K

Class A Common Stock

Direct

M · Option Exercise

+17.40K

Price / share

—

Trade value

—

% of position

15.4%

12/15/2020

113.32K→130.72K

Class A Common Stock

Direct

F · Tax Withholding

−8.87K

Price / share

$7.21

Trade value

$63.94K

% of position

6.8%

12/15/2020

130.72K→121.85K

Total

Net shares

+16.77K

Net value

-$63.94K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	12/15/2020	M · Option Exercise	+4.12K	—	—	3.9%	105.08K	109.20K
Class A Common Stock Direct	12/15/2020	M · Option Exercise	+4.13K	—	—	3.8%	109.20K	113.32K
Class A Common Stock Direct	12/15/2020	M · Option Exercise	+17.40K	—	—	15.4%	113.32K	130.72K
Class A Common Stock Direct	12/15/2020	F · Tax Withholding	−8.87K	$7.21	$63.94K	6.8%	130.72K	121.85K
Total			+16.77K		-$63.94K

Derivative Transactions5

Class B Common Stock

Direct

G · Gift

Converts to

Class A Common Stock

1.60M shares

−1.60M

Strike price

Held after

8.28M

Exercisable

—

12/1/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

1.60M shares

+1.60M

Strike price

Held after

1.60M

Exercisable

—

12/1/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

4.12K shares

−4.12K

Strike price

Held after

4.12K

Exercisable

—

12/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

4.13K shares

−4.13K

Strike price

Held after

20.63K

Exercisable

—

12/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

17.40K shares

−17.40K

Strike price

Held after

17.40K

Exercisable

—

12/15/2020

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Class B Common Stock Direct	Class A Common Stock1.60M shares	12/1/2020	G · Gift	−1.60M		—	8.28M
Class B Common Stock Indirect	Class A Common Stock1.60M shares	12/1/2020	G · Gift	+1.60M		—	1.60M
Restricted Stock Units Direct	Class A Common Stock4.12K shares	12/15/2020	M · Option Exercise	−4.12K	0	—	4.12K
Restricted Stock Units Direct	Class A Common Stock4.13K shares	12/15/2020	M · Option Exercise	−4.13K	0	—	20.63K
Restricted Stock Units Direct	Class A Common Stock17.40K shares	12/15/2020	M · Option Exercise	−17.40K	0	—	17.40K

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)3

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

736.81K

Shares owned

736.81K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.42M

Shares owned

1.42M

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.44M

Shares owned

1.44M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

3.60M

Owned

3.60M

Security	Underlying	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock	—	—	736.81K	736.81K
Class B Common Stock Indirect	Class A Common Stock	—	—	1.42M	1.42M
Class B Common Stock Indirect	Class A Common Stock	—	—	1.44M	1.44M
Total				3.60M	3.60M