FRIEDMAN ERIC N. (CTO) exercised options at FITBIT, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 3 exercises

FRIEDMAN ERIC N.

Filed: 9/16/2020ACC: 0001127602-20-025220

InsiderFRIEDMAN ERIC N.CIK 1645086

→

IssuerFITBIT, INC.CIK 1447599

DirectorOfficer10% Owner· CTO

Since Sep 2018

-8.87K

Net shares

Net seller

$56.5K

Total sold

Open market trades

0B · 0S

Total transactions

2.48M acquired · 2.49M disposed

Non-Derivative Transactions4

Class A Common Stock

Direct

M · Option Exercise

+4.12K

Price / share

—

Trade value

—

% of position

4.7%

9/15/2020

88.31K→92.42K

Class A Common Stock

Direct

M · Option Exercise

+4.13K

Price / share

—

Trade value

—

% of position

4.5%

9/15/2020

92.42K→96.55K

Class A Common Stock

Direct

M · Option Exercise

+17.40K

Price / share

—

Trade value

—

% of position

18.0%

9/15/2020

96.55K→113.95K

Class A Common Stock

Direct

F · Tax Withholding

−8.87K

Price / share

$6.37

Trade value

$56.49K

% of position

7.8%

9/15/2020

113.95K→105.08K

Total

Net shares

+16.77K

Net value

-$56.49K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+4.12K	—	—	4.7%	88.31K	92.42K
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+4.13K	—	—	4.5%	92.42K	96.55K
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+17.40K	—	—	18.0%	96.55K	113.95K
Class A Common Stock Direct	9/15/2020	F · Tax Withholding	−8.87K	$6.37	$56.49K	7.8%	113.95K	105.08K
Total			+16.77K		-$56.49K

Derivative Transactions19

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

599.40K shares

−599.40K

Strike price

Held after

599.40K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

599.40K shares

+599.40K

Strike price

Held after

1.45M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

599.40K shares

−599.40K

Strike price

Held after

0.00

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

599.40K shares

+599.40K

Strike price

Held after

1.45M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

288.30K shares

−288.30K

Strike price

Held after

1.16M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

288.30K shares

+288.30K

Strike price

Held after

288.30K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

262.35K shares

−262.35K

Strike price

Held after

1.19M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

262.35K shares

+262.35K

Strike price

Held after

550.64K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

257.53K shares

−257.53K

Strike price

Held after

66.47K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

257.53K shares

+257.53K

Strike price

Held after

1.42M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

66.47K shares

−66.47K

Strike price

Held after

0.00

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

66.47K shares

+66.47K

Strike price

Held after

617.12K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

257.53K shares

−257.53K

Strike price

Held after

119.69K

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

257.53K shares

+257.53K

Strike price

Held after

1.44M

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

119.69K shares

−119.69K

Strike price

Held after

0.00

Exercisable

—

8/11/2020

Class B Common Stock

Indirect

G · Gift

Converts to

Class A Common Stock

119.69K shares

+119.69K

Strike price

Held after

736.81K

Exercisable

—

8/11/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

4.12K shares

−4.12K

Strike price

Held after

8.23K

Exercisable

—

9/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

4.13K shares

−4.13K

Strike price

Held after

24.75K

Exercisable

—

9/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

17.40K shares

−17.40K

Strike price

Held after

34.80K

Exercisable

—

9/15/2020

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Class B Common Stock Indirect	Class A Common Stock599.40K shares	8/11/2020	G · Gift	−599.40K		—	599.40K
Class B Common Stock Indirect	Class A Common Stock599.40K shares	8/11/2020	G · Gift	+599.40K		—	1.45M
Class B Common Stock Indirect	Class A Common Stock599.40K shares	8/11/2020	G · Gift	−599.40K		—	0.00
Class B Common Stock Indirect	Class A Common Stock599.40K shares	8/11/2020	G · Gift	+599.40K		—	1.45M
Class B Common Stock Indirect	Class A Common Stock288.30K shares	8/11/2020	G · Gift	−288.30K		—	1.16M
Class B Common Stock Indirect	Class A Common Stock288.30K shares	8/11/2020	G · Gift	+288.30K		—	288.30K
Class B Common Stock Indirect	Class A Common Stock262.35K shares	8/11/2020	G · Gift	−262.35K		—	1.19M
Class B Common Stock Indirect	Class A Common Stock262.35K shares	8/11/2020	G · Gift	+262.35K		—	550.64K
Class B Common Stock Indirect	Class A Common Stock257.53K shares	8/11/2020	G · Gift	−257.53K		—	66.47K
Class B Common Stock Indirect	Class A Common Stock257.53K shares	8/11/2020	G · Gift	+257.53K		—	1.42M
Class B Common Stock Indirect	Class A Common Stock66.47K shares	8/11/2020	G · Gift	−66.47K		—	0.00
Class B Common Stock Indirect	Class A Common Stock66.47K shares	8/11/2020	G · Gift	+66.47K		—	617.12K
Class B Common Stock Indirect	Class A Common Stock257.53K shares	8/11/2020	G · Gift	−257.53K		—	119.69K
Class B Common Stock Indirect	Class A Common Stock257.53K shares	8/11/2020	G · Gift	+257.53K		—	1.44M
Class B Common Stock Indirect	Class A Common Stock119.69K shares	8/11/2020	G · Gift	−119.69K		—	0.00
Class B Common Stock Indirect	Class A Common Stock119.69K shares	8/11/2020	G · Gift	+119.69K		—	736.81K
Restricted Stock Units Direct	Class A Common Stock4.12K shares	9/15/2020	M · Option Exercise	−4.12K	0	—	8.23K
Restricted Stock Units Direct	Class A Common Stock4.13K shares	9/15/2020	M · Option Exercise	−4.13K	0	—	24.75K
Restricted Stock Units Direct	Class A Common Stock17.40K shares	9/15/2020	M · Option Exercise	−17.40K	0	—	34.80K

Non-Derivative Holdings (Post-Transaction)0

No non-derivative holdings reported

Derivative Holdings (Post-Transaction)1

Class B Common Stock

Direct

Underlying security

Class A Common Stock

Underlying shares

9.88M

Shares owned

9.88M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

9.88M

Owned

9.88M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Direct	Class A Common Stock		—	—	9.88M	9.88M
Total					9.88M	9.88M