Senior insider sale
SVP, Operations at E.L.F. BEAUTY, INC. — senior position signals high conviction
$5.84M
77.90K shares
What this filing means
FRANKS JOSHUA ALLEN plans to sell 77.90K shares of E.L.F. BEAUTY, INC. valued at approximately $5.84M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 6/11/2025ACC: 0001950047-25-004151
Officer· SVP, Operations
Since Jan 2020
77.90K
Shares to sell
$5.84M
Approx. market value
13.19K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months2
Restricted Stock Units
N/A
6/1/2025
2.52KPerformance Stock Units
N/A
4/21/2025
10.67KTotal acquired13.19K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/1/2025 | Restricted Stock Units N/A | 2.52K | — |
4/21/2025 | Performance Stock Units N/A | 10.67K | — |
| Total | 13.19K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
1.50K
Market value
$175.9K
6/5/2025
—Completed
Units to sell
11.86K
Market value
$1.37M
6/4/2025
—Completed
Units to sell
51.35K
Market value
$2.74M
4/21/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
13.19K
Market value
$1.56M
6/11/2025
Total
Units
77.90K
Value
$5.84M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
6/5/2025 | 1.50K | $175.9K | — | Completed |
6/4/2025 | 11.86K | $1.37M | — | Completed |
4/21/2025 | 51.35K | $2.74M | — | Completed |
| Planned — Approximate Date | ||||
6/11/2025 | 13.19K | $1.56M | NYSE | Planned |
| Total | 77.90K | $5.84M | ||