FRANKS JOSHUA ALLEN (SVP, Operations) sold 16.6% of their position (23.54K shares) of E.L.F. BEAUTY, INC. on the open market
Open‑market sale worth $1.50M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 4/28/2026ACC: 0001610717-26-000157
Officer· SVP, Operations
Since Jan 2020
+18.70K
Net shares
Net buyer
$1.50M
Total sold
1
Open market trades
0B · 1S
2
Total transactions
42.24K acquired · 23.54K disposed
Non-Derivative Transactions2
Common Stock, $0.01 par value
Direct
Shares
+42.24K
Price / share
—
Trade value
—
% of position
42.5%
4/24/2026
99.37K→141.61K
Common Stock, $0.01 par value
Direct
Shares
−23.54K
Price / share
$63.66
Trade value
$1.50M
% of position
16.6%
4/27/2026
141.61K→118.07K
Total
Net shares
+18.70K
Net value
-$1.50M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.01 par value Direct | 4/24/2026 | A · Award | +42.24K | — | — | 42.5% | 99.37K | 141.61K |
| Common Stock, $0.01 par value Direct | 4/27/2026 | S · Sale | −23.54K | $63.66 | $1.50M | 16.6% | 141.61K | 118.07K |
| Total | +18.70K | -$1.50M | ||||||
Derivative Transactions0
No derivative transactions reported