Filed: 7/16/2025ACC: 0001085146-25-003876
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 95 equity positions with a total reported market value of $124.31M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
95
Positions
$124.31M
Total AUM (reported)
1.02M
Total Shares
Allocation by class
COM$51.69M41.6%
MSCI USA MIN VOL$11.88M9.6%
CL A$8.53M6.9%
MRNGSTR WDE MOAT$5.33M4.3%
SHORT TERM TREAS$4.67M3.8%
CAP STK CL A$3.66M2.9%
3 7 YR TREAS BD$3.14M2.5%
Portfolio Concentration
Top 3$21.88M17.6%
4–10$23.62M19.0%
11–25$33.96M27.3%
Rest$44.86M36.1%
Top 3 weight
17.6%
Top 10 weight
36.6%
Voting Authority Distribution
Total shares with voting rights: 1.02M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.02M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole95
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings95
Rows:
ISHARES TR
SOLEShares126.51K
TypeSH
Market value$11.88M
9.55%
Sole
0.00
Shared
0.00
None
126.51K
VANECK ETF TRUST
SOLEShares56.87K
TypeSH
Market value$5.33M
4.29%
Sole
0.00
Shared
0.00
None
56.87K
VANGUARD SCOTTSDALE FDS
SOLEShares79.41K
TypeSH
Market value$4.67M
3.75%
Sole
0.00
Shared
0.00
None
79.41K
ALPHABET INC
SOLEShares20.74K
TypeSH
Market value$3.66M
2.94%
Sole
0.00
Shared
0.00
None
20.74K
MASTERCARD INCORPORATED
SOLEShares6.42K
TypeSH
Market value$3.61M
2.90%
Sole
0.00
Shared
0.00
None
6.42K
MICROSOFT CORP
SOLEShares7.02K
TypeSH
Market value$3.49M
2.81%
Sole
0.00
Shared
0.00
None
7.02K
OREILLY AUTOMOTIVE INC
SOLEShares37.78K
TypeSH
Market value$3.41M
2.74%
Sole
0.00
Shared
0.00
None
37.78K
JPMORGAN CHASE & CO.
SOLEShares11.10K
TypeSH
Market value$3.22M
2.59%
Sole
0.00
Shared
0.00
None
11.10K
ISHARES TR
SOLEShares26.37K
TypeSH
Market value$3.14M
2.53%
Sole
0.00
Shared
0.00
None
26.37K
VANGUARD MALVERN FDS
SOLEShares61.69K
TypeSH
Market value$3.10M
2.49%
Sole
0.00
Shared
0.00
None
61.69K
APPLE INC
SOLEShares14.59K
TypeSH
Market value$2.99M
2.41%
Sole
0.00
Shared
0.00
None
14.59K
AMAZON COM INC
SOLEShares12.34K
TypeSH
Market value$2.71M
2.18%
Sole
0.00
Shared
0.00
None
12.34K
INVESCO EXCHANGE TRADED FD T
SOLEShares14.14K
TypeSH
Market value$2.57M
2.07%
Sole
0.00
Shared
0.00
None
14.14K
PHILIP MORRIS INTL INC
SOLEShares13.90K
TypeSH
Market value$2.53M
2.04%
Sole
0.00
Shared
0.00
None
13.90K
ALTRIA GROUP INC
SOLEShares42.90K
TypeSH
Market value$2.52M
2.02%
Sole
0.00
Shared
0.00
None
42.90K
NORTHROP GRUMMAN CORP
SOLEShares4.89K
TypeSH
Market value$2.44M
1.97%
Sole
0.00
Shared
0.00
None
4.89K
AMPHENOL CORP NEW
SOLEShares24.45K
TypeSH
Market value$2.41M
1.94%
Sole
0.00
Shared
0.00
None
24.45K
APPLIED MATLS INC
SOLEShares12.65K
TypeSH
Market value$2.32M
1.86%
Sole
0.00
Shared
0.00
None
12.65K
VISA INC
SOLEShares6.21K
TypeSH
Market value$2.21M
1.77%
Sole
0.00
Shared
0.00
None
6.21K
ISHARES TR
SOLEShares18.41K
TypeSH
Market value$2.03M
1.63%
Sole
0.00
Shared
0.00
None
18.41K
NOVO-NORDISK A S
SOLEShares29.21K
TypeSH
Market value$2.02M
1.62%
Sole
0.00
Shared
0.00
None
29.21K
ISHARES TR
SOLEShares22.67K
TypeSH
Market value$1.91M
1.53%
Sole
0.00
Shared
0.00
None
22.67K
STERIS PLC
SOLEShares7.91K
TypeSH
Market value$1.90M
1.53%
Sole
0.00
Shared
0.00
None
7.91K
GARMIN LTD
SOLEShares8.35K
TypeSH
Market value$1.74M
1.40%
Sole
0.00
Shared
0.00
None
8.35K
MONSTER BEVERAGE CORP NEW
SOLEShares26.68K
TypeSH
Market value$1.67M
1.34%
Sole
0.00
Shared
0.00
None
26.68K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 126.51K | SH | $11.88M 9.55% | 0.00 | 0.00 | 126.51K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 56.87K | SH | $5.33M 4.29% | 0.00 | 0.00 | 56.87K |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 79.41K | SH | $4.67M 3.75% | 0.00 | 0.00 | 79.41K |
ALPHABET INCSOLE | CAP STK CL A | 20.74K | SH | $3.66M 2.94% | 0.00 | 0.00 | 20.74K |
MASTERCARD INCORPORATEDSOLE | CL A | 6.42K | SH | $3.61M 2.90% | 0.00 | 0.00 | 6.42K |
MICROSOFT CORPSOLE | COM | 7.02K | SH | $3.49M 2.81% | 0.00 | 0.00 | 7.02K |
OREILLY AUTOMOTIVE INCSOLE | COM | 37.78K | SH | $3.41M 2.74% | 0.00 | 0.00 | 37.78K |
JPMORGAN CHASE & CO.SOLE | COM | 11.10K | SH | $3.22M 2.59% | 0.00 | 0.00 | 11.10K |
ISHARES TRSOLE | 3 7 YR TREAS BD | 26.37K | SH | $3.14M 2.53% | 0.00 | 0.00 | 26.37K |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 61.69K | SH | $3.10M 2.49% | 0.00 | 0.00 | 61.69K |
APPLE INCSOLE | COM | 14.59K | SH | $2.99M 2.41% | 0.00 | 0.00 | 14.59K |
AMAZON COM INCSOLE | COM | 12.34K | SH | $2.71M 2.18% | 0.00 | 0.00 | 12.34K |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 14.14K | SH | $2.57M 2.07% | 0.00 | 0.00 | 14.14K |
PHILIP MORRIS INTL INCSOLE | COM | 13.90K | SH | $2.53M 2.04% | 0.00 | 0.00 | 13.90K |
ALTRIA GROUP INCSOLE | COM | 42.90K | SH | $2.52M 2.02% | 0.00 | 0.00 | 42.90K |
NORTHROP GRUMMAN CORPSOLE | COM | 4.89K | SH | $2.44M 1.97% | 0.00 | 0.00 | 4.89K |
AMPHENOL CORP NEWSOLE | CL A | 24.45K | SH | $2.41M 1.94% | 0.00 | 0.00 | 24.45K |
APPLIED MATLS INCSOLE | COM | 12.65K | SH | $2.32M 1.86% | 0.00 | 0.00 | 12.65K |
VISA INCSOLE | COM CL A | 6.21K | SH | $2.21M 1.77% | 0.00 | 0.00 | 6.21K |
ISHARES TRSOLE | TIPS BD ETF | 18.41K | SH | $2.03M 1.63% | 0.00 | 0.00 | 18.41K |
NOVO-NORDISK A SSOLE | ADR | 29.21K | SH | $2.02M 1.62% | 0.00 | 0.00 | 29.21K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 22.67K | SH | $1.91M 1.53% | 0.00 | 0.00 | 22.67K |
STERIS PLCSOLE | SHS USD | 7.91K | SH | $1.90M 1.53% | 0.00 | 0.00 | 7.91K |
GARMIN LTDSOLE | SHS | 8.35K | SH | $1.74M 1.40% | 0.00 | 0.00 | 8.35K |
MONSTER BEVERAGE CORP NEWSOLE | COM | 26.68K | SH | $1.67M 1.34% | 0.00 | 0.00 | 26.68K |
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