Filed: 4/29/2025ACC: 0001085146-25-002423
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 95 equity positions with a total reported market value of $116.00M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
95
Positions
$116.00M
Total AUM (reported)
978.84K
Total Shares
Allocation by class
COM$48.45M41.8%
MSCI USA MIN VOL$11.51M9.9%
CL A$7.09M6.1%
MRNGSTR WDE MOAT$4.87M4.2%
SHORT TERM TREAS$4.47M3.8%
CAP STK CL A$3.17M2.7%
3 7 YR TREAS BD$2.99M2.6%
Portfolio Concentration
Top 3$20.85M18.0%
4–10$22.19M19.1%
11–25$30.80M26.6%
Rest$42.17M36.4%
Top 3 weight
18.0%
Top 10 weight
37.1%
Voting Authority Distribution
Total shares with voting rights: 978.84K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
978.84K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole95
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings95
Rows:
ISHARES TR
SOLEShares122.84K
TypeSH
Market value$11.51M
9.92%
Sole
0.00
Shared
0.00
None
122.84K
VANECK ETF TRUST
SOLEShares55.39K
TypeSH
Market value$4.87M
4.20%
Sole
0.00
Shared
0.00
None
55.39K
VANGUARD SCOTTSDALE FDS
SOLEShares76.08K
TypeSH
Market value$4.47M
3.85%
Sole
0.00
Shared
0.00
None
76.08K
OREILLY AUTOMOTIVE INC
SOLEShares2.49K
TypeSH
Market value$3.57M
3.08%
Sole
0.00
Shared
0.00
None
2.49K
MASTERCARD INCORPORATED
SOLEShares6.31K
TypeSH
Market value$3.46M
2.98%
Sole
0.00
Shared
0.00
None
6.31K
APPLE INC
SOLEShares15.23K
TypeSH
Market value$3.38M
2.92%
Sole
0.00
Shared
0.00
None
15.23K
ALPHABET INC
SOLEShares20.47K
TypeSH
Market value$3.17M
2.73%
Sole
0.00
Shared
0.00
None
20.47K
ISHARES TR
SOLEShares25.33K
TypeSH
Market value$2.99M
2.58%
Sole
0.00
Shared
0.00
None
25.33K
VANGUARD MALVERN FDS
SOLEShares57.60K
TypeSH
Market value$2.87M
2.48%
Sole
0.00
Shared
0.00
None
57.60K
JPMORGAN CHASE & CO.
SOLEShares11.16K
TypeSH
Market value$2.74M
2.36%
Sole
0.00
Shared
0.00
None
11.16K
MICROSOFT CORP
SOLEShares6.89K
TypeSH
Market value$2.59M
2.23%
Sole
0.00
Shared
0.00
None
6.89K
ALTRIA GROUP INC
SOLEShares42.63K
TypeSH
Market value$2.56M
2.21%
Sole
0.00
Shared
0.00
None
42.63K
INVESCO EXCHANGE TRADED FD T
SOLEShares14.24K
TypeSH
Market value$2.47M
2.13%
Sole
0.00
Shared
0.00
None
14.24K
NORTHROP GRUMMAN CORP
SOLEShares4.81K
TypeSH
Market value$2.46M
2.12%
Sole
0.00
Shared
0.00
None
4.81K
AMAZON COM INC
SOLEShares12.16K
TypeSH
Market value$2.31M
1.99%
Sole
0.00
Shared
0.00
None
12.16K
PHILIP MORRIS INTL INC
SOLEShares13.74K
TypeSH
Market value$2.18M
1.88%
Sole
0.00
Shared
0.00
None
13.74K
VISA INC
SOLEShares6.17K
TypeSH
Market value$2.16M
1.86%
Sole
0.00
Shared
0.00
None
6.17K
ISHARES TR
SOLEShares18.35K
TypeSH
Market value$2.04M
1.76%
Sole
0.00
Shared
0.00
None
18.35K
NOVO-NORDISK A S
SOLEShares28.52K
TypeSH
Market value$1.98M
1.71%
Sole
0.00
Shared
0.00
None
28.52K
APPLIED MATLS INC
SOLEShares12.50K
TypeSH
Market value$1.81M
1.56%
Sole
0.00
Shared
0.00
None
12.50K
GARMIN LTD
SOLEShares8.35K
TypeSH
Market value$1.81M
1.56%
Sole
0.00
Shared
0.00
None
8.35K
STERIS PLC
SOLEShares7.78K
TypeSH
Market value$1.76M
1.52%
Sole
0.00
Shared
0.00
None
7.78K
ISHARES TR
SOLEShares20.39K
TypeSH
Market value$1.59M
1.37%
Sole
0.00
Shared
0.00
None
20.39K
MONSTER BEVERAGE CORP NEW
SOLEShares26.30K
TypeSH
Market value$1.54M
1.33%
Sole
0.00
Shared
0.00
None
26.30K
ABBOTT LABS
SOLEShares11.60K
TypeSH
Market value$1.54M
1.33%
Sole
0.00
Shared
0.00
None
11.60K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 122.84K | SH | $11.51M 9.92% | 0.00 | 0.00 | 122.84K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 55.39K | SH | $4.87M 4.20% | 0.00 | 0.00 | 55.39K |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 76.08K | SH | $4.47M 3.85% | 0.00 | 0.00 | 76.08K |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.49K | SH | $3.57M 3.08% | 0.00 | 0.00 | 2.49K |
MASTERCARD INCORPORATEDSOLE | CL A | 6.31K | SH | $3.46M 2.98% | 0.00 | 0.00 | 6.31K |
APPLE INCSOLE | COM | 15.23K | SH | $3.38M 2.92% | 0.00 | 0.00 | 15.23K |
ALPHABET INCSOLE | CAP STK CL A | 20.47K | SH | $3.17M 2.73% | 0.00 | 0.00 | 20.47K |
ISHARES TRSOLE | 3 7 YR TREAS BD | 25.33K | SH | $2.99M 2.58% | 0.00 | 0.00 | 25.33K |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 57.60K | SH | $2.87M 2.48% | 0.00 | 0.00 | 57.60K |
JPMORGAN CHASE & CO.SOLE | COM | 11.16K | SH | $2.74M 2.36% | 0.00 | 0.00 | 11.16K |
MICROSOFT CORPSOLE | COM | 6.89K | SH | $2.59M 2.23% | 0.00 | 0.00 | 6.89K |
ALTRIA GROUP INCSOLE | COM | 42.63K | SH | $2.56M 2.21% | 0.00 | 0.00 | 42.63K |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 14.24K | SH | $2.47M 2.13% | 0.00 | 0.00 | 14.24K |
NORTHROP GRUMMAN CORPSOLE | COM | 4.81K | SH | $2.46M 2.12% | 0.00 | 0.00 | 4.81K |
AMAZON COM INCSOLE | COM | 12.16K | SH | $2.31M 1.99% | 0.00 | 0.00 | 12.16K |
PHILIP MORRIS INTL INCSOLE | COM | 13.74K | SH | $2.18M 1.88% | 0.00 | 0.00 | 13.74K |
VISA INCSOLE | COM CL A | 6.17K | SH | $2.16M 1.86% | 0.00 | 0.00 | 6.17K |
ISHARES TRSOLE | TIPS BD ETF | 18.35K | SH | $2.04M 1.76% | 0.00 | 0.00 | 18.35K |
NOVO-NORDISK A SSOLE | ADR | 28.52K | SH | $1.98M 1.71% | 0.00 | 0.00 | 28.52K |
APPLIED MATLS INCSOLE | COM | 12.50K | SH | $1.81M 1.56% | 0.00 | 0.00 | 12.50K |
GARMIN LTDSOLE | SHS | 8.35K | SH | $1.81M 1.56% | 0.00 | 0.00 | 8.35K |
STERIS PLCSOLE | SHS USD | 7.78K | SH | $1.76M 1.52% | 0.00 | 0.00 | 7.78K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 20.39K | SH | $1.59M 1.37% | 0.00 | 0.00 | 20.39K |
MONSTER BEVERAGE CORP NEWSOLE | COM | 26.30K | SH | $1.54M 1.33% | 0.00 | 0.00 | 26.30K |
ABBOTT LABSSOLE | COM | 11.60K | SH | $1.54M 1.33% | 0.00 | 0.00 | 11.60K |
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