Filed: 7/16/2024ACC: 0001085146-24-003015
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 122 equity positions with a total reported market value of $163.29M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
122
Positions
$163.29M
Total AUM (reported)
1.43M
Total Shares
Allocation by class
COM$78.78M48.2%
MSCI USA MIN VOL$9.90M6.1%
CL A$8.89M5.4%
CAP STK CL A$4.21M2.6%
MRNGSTR WDE MOAT$3.96M2.4%
SHORT TERM TREAS$3.90M2.4%
ADR$3.82M2.3%
Portfolio Concentration
Top 3$25.22M15.4%
4–10$27.66M16.9%
11–25$37.64M23.1%
Rest$72.76M44.6%
Top 3 weight
15.4%
Top 10 weight
32.4%
Voting Authority Distribution
Total shares with voting rights: 1.43M
Sole
Full voting authority
1.43M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole122
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings122
Rows:
ISHARES TR
SOLEShares117.88K
TypeSH
Market value$9.90M
6.06%
Sole
117.88K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares18.84K
TypeSH
Market value$8.42M
5.16%
Sole
18.84K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares41.88K
TypeSH
Market value$6.91M
4.23%
Sole
41.88K
Shared
0.00
None
0.00
APPLE INC
SOLEShares24.02K
TypeSH
Market value$5.06M
3.10%
Sole
24.02K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares23.12K
TypeSH
Market value$4.21M
2.58%
Sole
23.12K
Shared
0.00
None
0.00
VANECK ETF TRUST
SOLEShares45.70K
TypeSH
Market value$3.96M
2.42%
Sole
45.70K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares67.19K
TypeSH
Market value$3.90M
2.39%
Sole
67.19K
Shared
0.00
None
0.00
NOVO-NORDISK A S
SOLEShares26.78K
TypeSH
Market value$3.82M
2.34%
Sole
26.78K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares7.66K
TypeSH
Market value$3.38M
2.07%
Sole
7.66K
Shared
0.00
None
0.00
APOLLO GLOBAL MGMT INC
SOLEShares28.18K
TypeSH
Market value$3.33M
2.04%
Sole
28.18K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares16K
TypeSH
Market value$3.24M
1.98%
Sole
16K
Shared
0.00
None
0.00
FORTINET INC
SOLEShares53.57K
TypeSH
Market value$3.23M
1.98%
Sole
53.57K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.53K
TypeSH
Market value$3.00M
1.84%
Sole
15.53K
Shared
0.00
None
0.00
BLACKSTONE INC
SOLEShares22.86K
TypeSH
Market value$2.83M
1.73%
Sole
22.86K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares24.39K
TypeSH
Market value$2.82M
1.72%
Sole
24.39K
Shared
0.00
None
0.00
APPLIED MATLS INC
SOLEShares11.84K
TypeSH
Market value$2.79M
1.71%
Sole
11.84K
Shared
0.00
None
0.00
OREILLY AUTOMOTIVE INC
SOLEShares2.43K
TypeSH
Market value$2.56M
1.57%
Sole
2.43K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares15.34K
TypeSH
Market value$2.52M
1.54%
Sole
15.34K
Shared
0.00
None
0.00
CHENIERE ENERGY INC
SOLEShares14.02K
TypeSH
Market value$2.45M
1.50%
Sole
14.02K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares23.39K
TypeSH
Market value$2.15M
1.32%
Sole
23.39K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.61K
TypeSH
Market value$2.09M
1.28%
Sole
19.61K
Shared
0.00
None
0.00
NORTHROP GRUMMAN CORP
SOLEShares4.63K
TypeSH
Market value$2.02M
1.24%
Sole
4.63K
Shared
0.00
None
0.00
VISA INC
SOLEShares7.66K
TypeSH
Market value$2.01M
1.23%
Sole
7.66K
Shared
0.00
None
0.00
VANGUARD MALVERN FDS
SOLEShares41.13K
TypeSH
Market value$2.00M
1.22%
Sole
41.13K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares12.35K
TypeSH
Market value$1.93M
1.18%
Sole
12.35K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 117.88K | SH | $9.90M 6.06% | 117.88K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 18.84K | SH | $8.42M 5.16% | 18.84K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 41.88K | SH | $6.91M 4.23% | 41.88K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 24.02K | SH | $5.06M 3.10% | 24.02K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 23.12K | SH | $4.21M 2.58% | 23.12K | 0.00 | 0.00 |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 45.70K | SH | $3.96M 2.42% | 45.70K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 67.19K | SH | $3.90M 2.39% | 67.19K | 0.00 | 0.00 |
NOVO-NORDISK A SSOLE | ADR | 26.78K | SH | $3.82M 2.34% | 26.78K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 7.66K | SH | $3.38M 2.07% | 7.66K | 0.00 | 0.00 |
APOLLO GLOBAL MGMT INCSOLE | COM | 28.18K | SH | $3.33M 2.04% | 28.18K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 16K | SH | $3.24M 1.98% | 16K | 0.00 | 0.00 |
FORTINET INCSOLE | COM | 53.57K | SH | $3.23M 1.98% | 53.57K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.53K | SH | $3.00M 1.84% | 15.53K | 0.00 | 0.00 |
BLACKSTONE INCSOLE | COM | 22.86K | SH | $2.83M 1.73% | 22.86K | 0.00 | 0.00 |
ISHARES TRSOLE | 3 7 YR TREAS BD | 24.39K | SH | $2.82M 1.72% | 24.39K | 0.00 | 0.00 |
APPLIED MATLS INCSOLE | COM | 11.84K | SH | $2.79M 1.71% | 11.84K | 0.00 | 0.00 |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.43K | SH | $2.56M 1.57% | 2.43K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 15.34K | SH | $2.52M 1.54% | 15.34K | 0.00 | 0.00 |
CHENIERE ENERGY INCSOLE | COM NEW | 14.02K | SH | $2.45M 1.50% | 14.02K | 0.00 | 0.00 |
SPDR SER TRSOLE | BLOOMBERG 1-3 MO | 23.39K | SH | $2.15M 1.32% | 23.39K | 0.00 | 0.00 |
ISHARES TRSOLE | TIPS BD ETF | 19.61K | SH | $2.09M 1.28% | 19.61K | 0.00 | 0.00 |
NORTHROP GRUMMAN CORPSOLE | COM | 4.63K | SH | $2.02M 1.24% | 4.63K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 7.66K | SH | $2.01M 1.23% | 7.66K | 0.00 | 0.00 |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 41.13K | SH | $2.00M 1.22% | 41.13K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 12.35K | SH | $1.93M 1.18% | 12.35K | 0.00 | 0.00 |
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