Filed: 4/23/2024ACC: 0001085146-24-001973
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 130 equity positions with a total reported market value of $157.88M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
130
Positions
$157.88M
Total AUM (reported)
1.36M
Total Shares
Allocation by class
COM$77.79M49.3%
MSCI USA MIN VOL$9.94M6.3%
CL A$9.15M5.8%
MRNGSTR WDE MOAT$4.07M2.6%
SHORT TERM TREAS$3.68M2.3%
CAP STK CL A$3.40M2.2%
ADR$3.37M2.1%
Portfolio Concentration
Top 3$23.94M15.2%
4–10$26.05M16.5%
11–25$37.09M23.5%
Rest$70.80M44.8%
Top 3 weight
15.2%
Top 10 weight
31.7%
Voting Authority Distribution
Total shares with voting rights: 1.36M
Sole
Full voting authority
1.36M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole130
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings130
Rows:
ISHARES TR
SOLEShares118.94K
TypeSH
Market value$9.94M
6.30%
Sole
118.94K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares17.96K
TypeSH
Market value$7.56M
4.79%
Sole
17.96K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares39.69K
TypeSH
Market value$6.44M
4.08%
Sole
39.69K
Shared
0.00
None
0.00
APPLE INC
SOLEShares23.94K
TypeSH
Market value$4.11M
2.60%
Sole
23.94K
Shared
0.00
None
0.00
VANECK ETF TRUST
SOLEShares45.26K
TypeSH
Market value$4.07M
2.58%
Sole
45.26K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares7.72K
TypeSH
Market value$3.72M
2.35%
Sole
7.72K
Shared
0.00
None
0.00
FORTINET INC
SOLEShares54.17K
TypeSH
Market value$3.70M
2.34%
Sole
54.17K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares63.44K
TypeSH
Market value$3.68M
2.33%
Sole
63.44K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares22.54K
TypeSH
Market value$3.40M
2.16%
Sole
22.54K
Shared
0.00
None
0.00
NOVO-NORDISK A S
SOLEShares26.26K
TypeSH
Market value$3.37M
2.14%
Sole
26.26K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares16.29K
TypeSH
Market value$3.26M
2.07%
Sole
16.29K
Shared
0.00
None
0.00
APOLLO GLOBAL MGMT INC
SOLEShares28.73K
TypeSH
Market value$3.23M
2.05%
Sole
28.73K
Shared
0.00
None
0.00
BLACKSTONE INC
SOLEShares23.38K
TypeSH
Market value$3.07M
1.95%
Sole
23.38K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.56K
TypeSH
Market value$2.81M
1.78%
Sole
15.56K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares23.50K
TypeSH
Market value$2.72M
1.72%
Sole
23.50K
Shared
0.00
None
0.00
OREILLY AUTOMOTIVE INC
SOLEShares2.36K
TypeSH
Market value$2.66M
1.68%
Sole
2.36K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares15.43K
TypeSH
Market value$2.61M
1.65%
Sole
15.43K
Shared
0.00
None
0.00
APPLIED MATLS INC
SOLEShares11.92K
TypeSH
Market value$2.46M
1.56%
Sole
11.92K
Shared
0.00
None
0.00
NORTHROP GRUMMAN CORP
SOLEShares4.62K
TypeSH
Market value$2.21M
1.40%
Sole
4.62K
Shared
0.00
None
0.00
CHENIERE ENERGY INC
SOLEShares13.39K
TypeSH
Market value$2.16M
1.37%
Sole
13.39K
Shared
0.00
None
0.00
VISA INC
SOLEShares7.65K
TypeSH
Market value$2.14M
1.35%
Sole
7.65K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.49K
TypeSH
Market value$2.09M
1.33%
Sole
19.49K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares13.15K
TypeSH
Market value$2.07M
1.31%
Sole
13.15K
Shared
0.00
None
0.00
VANGUARD MALVERN FDS
SOLEShares37.94K
TypeSH
Market value$1.82M
1.15%
Sole
37.94K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares3.65K
TypeSH
Market value$1.77M
1.12%
Sole
3.65K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 118.94K | SH | $9.94M 6.30% | 118.94K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 17.96K | SH | $7.56M 4.79% | 17.96K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 39.69K | SH | $6.44M 4.08% | 39.69K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 23.94K | SH | $4.11M 2.60% | 23.94K | 0.00 | 0.00 |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 45.26K | SH | $4.07M 2.58% | 45.26K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 7.72K | SH | $3.72M 2.35% | 7.72K | 0.00 | 0.00 |
FORTINET INCSOLE | COM | 54.17K | SH | $3.70M 2.34% | 54.17K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 63.44K | SH | $3.68M 2.33% | 63.44K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 22.54K | SH | $3.40M 2.16% | 22.54K | 0.00 | 0.00 |
NOVO-NORDISK A SSOLE | ADR | 26.26K | SH | $3.37M 2.14% | 26.26K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 16.29K | SH | $3.26M 2.07% | 16.29K | 0.00 | 0.00 |
APOLLO GLOBAL MGMT INCSOLE | COM | 28.73K | SH | $3.23M 2.05% | 28.73K | 0.00 | 0.00 |
BLACKSTONE INCSOLE | COM | 23.38K | SH | $3.07M 1.95% | 23.38K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.56K | SH | $2.81M 1.78% | 15.56K | 0.00 | 0.00 |
ISHARES TRSOLE | 3 7 YR TREAS BD | 23.50K | SH | $2.72M 1.72% | 23.50K | 0.00 | 0.00 |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.36K | SH | $2.66M 1.68% | 2.36K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 15.43K | SH | $2.61M 1.65% | 15.43K | 0.00 | 0.00 |
APPLIED MATLS INCSOLE | COM | 11.92K | SH | $2.46M 1.56% | 11.92K | 0.00 | 0.00 |
NORTHROP GRUMMAN CORPSOLE | COM | 4.62K | SH | $2.21M 1.40% | 4.62K | 0.00 | 0.00 |
CHENIERE ENERGY INCSOLE | COM NEW | 13.39K | SH | $2.16M 1.37% | 13.39K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 7.65K | SH | $2.14M 1.35% | 7.65K | 0.00 | 0.00 |
ISHARES TRSOLE | TIPS BD ETF | 19.49K | SH | $2.09M 1.33% | 19.49K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 13.15K | SH | $2.07M 1.31% | 13.15K | 0.00 | 0.00 |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 37.94K | SH | $1.82M 1.15% | 37.94K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 3.65K | SH | $1.77M 1.12% | 3.65K | 0.00 | 0.00 |
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