Filed: 1/25/2024ACC: 0001085146-24-000492
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 127 equity positions with a total reported market value of $143.21M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
127
Positions
$143.21M
Total AUM (reported)
1.30M
Total Shares
Allocation by class
COM$71.18M49.7%
MSCI USA MIN VOL$9.51M6.6%
CL A$8.06M5.6%
MRNGSTR WDE MOAT$3.86M2.7%
SHORT TERM TREAS$3.21M2.2%
CAP STK CL A$3.21M2.2%
COM NEW$2.89M2.0%
Portfolio Concentration
Top 3$20.65M14.4%
4–10$24.56M17.1%
11–25$35.06M24.5%
Rest$62.94M43.9%
Top 3 weight
14.4%
Top 10 weight
31.6%
Voting Authority Distribution
Total shares with voting rights: 1.30M
Sole
Full voting authority
1.30M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole127
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings127
Rows:
ISHARES TR
SOLEShares121.82K
TypeSH
Market value$9.51M
6.64%
Sole
121.82K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares16.67K
TypeSH
Market value$6.27M
4.38%
Sole
16.67K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares33.30K
TypeSH
Market value$4.88M
3.41%
Sole
33.30K
Shared
0.00
None
0.00
APPLE INC
SOLEShares24.69K
TypeSH
Market value$4.75M
3.32%
Sole
24.69K
Shared
0.00
None
0.00
VANECK ETF TRUST
SOLEShares45.51K
TypeSH
Market value$3.86M
2.70%
Sole
45.51K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares7.85K
TypeSH
Market value$3.35M
2.34%
Sole
7.85K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares55.06K
TypeSH
Market value$3.21M
2.24%
Sole
55.06K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares22.97K
TypeSH
Market value$3.21M
2.24%
Sole
22.97K
Shared
0.00
None
0.00
BLACKSTONE INC
SOLEShares24.01K
TypeSH
Market value$3.14M
2.19%
Sole
24.01K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares17.80K
TypeSH
Market value$3.03M
2.11%
Sole
17.80K
Shared
0.00
None
0.00
FORTINET INC
SOLEShares51.43K
TypeSH
Market value$3.01M
2.10%
Sole
51.43K
Shared
0.00
None
0.00
NOVO-NORDISK A S
SOLEShares27.09K
TypeSH
Market value$2.80M
1.96%
Sole
27.09K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares23.32K
TypeSH
Market value$2.73M
1.91%
Sole
23.32K
Shared
0.00
None
0.00
APOLLO GLOBAL MGMT INC
SOLEShares28.25K
TypeSH
Market value$2.63M
1.84%
Sole
28.25K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares15.74K
TypeSH
Market value$2.48M
1.73%
Sole
15.74K
Shared
0.00
None
0.00
CHENIERE ENERGY INC
SOLEShares13.90K
TypeSH
Market value$2.37M
1.66%
Sole
13.90K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.61K
TypeSH
Market value$2.37M
1.66%
Sole
15.61K
Shared
0.00
None
0.00
OREILLY AUTOMOTIVE INC
SOLEShares2.45K
TypeSH
Market value$2.32M
1.62%
Sole
2.45K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares15.16K
TypeSH
Market value$2.26M
1.58%
Sole
15.16K
Shared
0.00
None
0.00
NORTHROP GRUMMAN CORP
SOLEShares4.79K
TypeSH
Market value$2.24M
1.56%
Sole
4.79K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.58K
TypeSH
Market value$2.10M
1.47%
Sole
19.58K
Shared
0.00
None
0.00
ADOBE INC
SOLEShares3.45K
TypeSH
Market value$2.06M
1.44%
Sole
3.45K
Shared
0.00
None
0.00
APPLIED MATLS INC
SOLEShares12.53K
TypeSH
Market value$2.03M
1.42%
Sole
12.53K
Shared
0.00
None
0.00
VISA INC
SOLEShares7.61K
TypeSH
Market value$1.98M
1.38%
Sole
7.61K
Shared
0.00
None
0.00
ALTRIA GROUP INC
SOLEShares40.84K
TypeSH
Market value$1.65M
1.15%
Sole
40.84K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 121.82K | SH | $9.51M 6.64% | 121.82K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 16.67K | SH | $6.27M 4.38% | 16.67K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 33.30K | SH | $4.88M 3.41% | 33.30K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 24.69K | SH | $4.75M 3.32% | 24.69K | 0.00 | 0.00 |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 45.51K | SH | $3.86M 2.70% | 45.51K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 7.85K | SH | $3.35M 2.34% | 7.85K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 55.06K | SH | $3.21M 2.24% | 55.06K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 22.97K | SH | $3.21M 2.24% | 22.97K | 0.00 | 0.00 |
BLACKSTONE INCSOLE | COM | 24.01K | SH | $3.14M 2.19% | 24.01K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 17.80K | SH | $3.03M 2.11% | 17.80K | 0.00 | 0.00 |
FORTINET INCSOLE | COM | 51.43K | SH | $3.01M 2.10% | 51.43K | 0.00 | 0.00 |
NOVO-NORDISK A SSOLE | ADR | 27.09K | SH | $2.80M 1.96% | 27.09K | 0.00 | 0.00 |
ISHARES TRSOLE | 3 7 YR TREAS BD | 23.32K | SH | $2.73M 1.91% | 23.32K | 0.00 | 0.00 |
APOLLO GLOBAL MGMT INCSOLE | COM | 28.25K | SH | $2.63M 1.84% | 28.25K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 15.74K | SH | $2.48M 1.73% | 15.74K | 0.00 | 0.00 |
CHENIERE ENERGY INCSOLE | COM NEW | 13.90K | SH | $2.37M 1.66% | 13.90K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.61K | SH | $2.37M 1.66% | 15.61K | 0.00 | 0.00 |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.45K | SH | $2.32M 1.62% | 2.45K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 15.16K | SH | $2.26M 1.58% | 15.16K | 0.00 | 0.00 |
NORTHROP GRUMMAN CORPSOLE | COM | 4.79K | SH | $2.24M 1.56% | 4.79K | 0.00 | 0.00 |
ISHARES TRSOLE | TIPS BD ETF | 19.58K | SH | $2.10M 1.47% | 19.58K | 0.00 | 0.00 |
ADOBE INCSOLE | COM | 3.45K | SH | $2.06M 1.44% | 3.45K | 0.00 | 0.00 |
APPLIED MATLS INCSOLE | COM | 12.53K | SH | $2.03M 1.42% | 12.53K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 7.61K | SH | $1.98M 1.38% | 7.61K | 0.00 | 0.00 |
ALTRIA GROUP INCSOLE | COM | 40.84K | SH | $1.65M 1.15% | 40.84K | 0.00 | 0.00 |
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