Filed: 10/25/2023ACC: 0001085146-23-003917
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 118 equity positions with a total reported market value of $130.66M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
118
Positions
$130.66M
Total AUM (reported)
1.28M
Total Shares
Allocation by class
COM$63.85M48.9%
MSCI USA MIN VOL$8.70M6.7%
CL A$6.87M5.3%
MRNGSTR WDE MOAT$3.18M2.4%
1 3 YR TREAS BD$3.02M2.3%
CAP STK CL A$2.90M2.2%
SHORT TERM TREAS$2.85M2.2%
Portfolio Concentration
Top 3$18.70M14.3%
4–10$22.20M17.0%
11–25$33.47M25.6%
Rest$56.30M43.1%
Top 3 weight
14.3%
Top 10 weight
31.3%
Voting Authority Distribution
Total shares with voting rights: 1.28M
Sole
Full voting authority
1.28M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole118
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings118
Rows:
ISHARES TR
SOLEShares120.26K
TypeSH
Market value$8.70M
6.66%
Sole
120.26K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares16.18K
TypeSH
Market value$5.11M
3.91%
Sole
16.18K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares33.49K
TypeSH
Market value$4.88M
3.74%
Sole
33.49K
Shared
0.00
None
0.00
APPLE INC
SOLEShares25.02K
TypeSH
Market value$4.28M
3.28%
Sole
25.02K
Shared
0.00
None
0.00
VANECK ETF TRUST
SOLEShares41.90K
TypeSH
Market value$3.18M
2.43%
Sole
41.90K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares0.00
TypeSH
Market value$3.02M
2.31%
Sole
0.00
Shared
0.00
None
0.00
FORTINET INC
SOLEShares51.02K
TypeSH
Market value$2.99M
2.29%
Sole
51.02K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares7.51K
TypeSH
Market value$2.98M
2.28%
Sole
7.51K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares22.18K
TypeSH
Market value$2.90M
2.22%
Sole
22.18K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares49.44K
TypeSH
Market value$2.85M
2.18%
Sole
49.44K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares18.75K
TypeSH
Market value$2.72M
2.08%
Sole
18.75K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares23.22K
TypeSH
Market value$2.63M
2.01%
Sole
23.22K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares15.49K
TypeSH
Market value$2.61M
2.00%
Sole
15.49K
Shared
0.00
None
0.00
BLACKSTONE INC
SOLEShares23.95K
TypeSH
Market value$2.57M
1.96%
Sole
23.95K
Shared
0.00
None
0.00
APOLLO GLOBAL MGMT INC
SOLEShares28.25K
TypeSH
Market value$2.54M
1.94%
Sole
28.25K
Shared
0.00
None
0.00
NOVO-NORDISK A S
SOLEShares26.75K
TypeSH
Market value$2.43M
1.86%
Sole
26.75K
Shared
0.00
None
0.00
CHENIERE ENERGY INC
SOLEShares13.87K
TypeSH
Market value$2.30M
1.76%
Sole
13.87K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares15.90K
TypeSH
Market value$2.25M
1.72%
Sole
15.90K
Shared
0.00
None
0.00
OREILLY AUTOMOTIVE INC
SOLEShares2.39K
TypeSH
Market value$2.17M
1.66%
Sole
2.39K
Shared
0.00
None
0.00
NORTHROP GRUMMAN CORP
SOLEShares4.87K
TypeSH
Market value$2.14M
1.64%
Sole
4.87K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.82K
TypeSH
Market value$2.06M
1.57%
Sole
19.82K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares14.67K
TypeSH
Market value$1.87M
1.43%
Sole
14.67K
Shared
0.00
None
0.00
ADOBE INC
SOLEShares3.46K
TypeSH
Market value$1.76M
1.35%
Sole
3.46K
Shared
0.00
None
0.00
ALTRIA GROUP INC
SOLEShares41.42K
TypeSH
Market value$1.74M
1.33%
Sole
41.42K
Shared
0.00
None
0.00
VISA INC
SOLEShares7.29K
TypeSH
Market value$1.68M
1.28%
Sole
7.29K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 120.26K | SH | $8.70M 6.66% | 120.26K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 16.18K | SH | $5.11M 3.91% | 16.18K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 33.49K | SH | $4.88M 3.74% | 33.49K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 25.02K | SH | $4.28M 3.28% | 25.02K | 0.00 | 0.00 |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 41.90K | SH | $3.18M 2.43% | 41.90K | 0.00 | 0.00 |
ISHARES TRSOLE | 1 3 YR TREAS BD | 0.00 | SH | $3.02M 2.31% | 0.00 | 0.00 | 0.00 |
FORTINET INCSOLE | COM | 51.02K | SH | $2.99M 2.29% | 51.02K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 7.51K | SH | $2.98M 2.28% | 7.51K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 22.18K | SH | $2.90M 2.22% | 22.18K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 49.44K | SH | $2.85M 2.18% | 49.44K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 18.75K | SH | $2.72M 2.08% | 18.75K | 0.00 | 0.00 |
ISHARES TRSOLE | 3 7 YR TREAS BD | 23.22K | SH | $2.63M 2.01% | 23.22K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 15.49K | SH | $2.61M 2.00% | 15.49K | 0.00 | 0.00 |
BLACKSTONE INCSOLE | COM | 23.95K | SH | $2.57M 1.96% | 23.95K | 0.00 | 0.00 |
APOLLO GLOBAL MGMT INCSOLE | COM | 28.25K | SH | $2.54M 1.94% | 28.25K | 0.00 | 0.00 |
NOVO-NORDISK A SSOLE | ADR | 26.75K | SH | $2.43M 1.86% | 26.75K | 0.00 | 0.00 |
CHENIERE ENERGY INCSOLE | COM NEW | 13.87K | SH | $2.30M 1.76% | 13.87K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 15.90K | SH | $2.25M 1.72% | 15.90K | 0.00 | 0.00 |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.39K | SH | $2.17M 1.66% | 2.39K | 0.00 | 0.00 |
NORTHROP GRUMMAN CORPSOLE | COM | 4.87K | SH | $2.14M 1.64% | 4.87K | 0.00 | 0.00 |
ISHARES TRSOLE | TIPS BD ETF | 19.82K | SH | $2.06M 1.57% | 19.82K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 14.67K | SH | $1.87M 1.43% | 14.67K | 0.00 | 0.00 |
ADOBE INCSOLE | COM | 3.46K | SH | $1.76M 1.35% | 3.46K | 0.00 | 0.00 |
ALTRIA GROUP INCSOLE | COM | 41.42K | SH | $1.74M 1.33% | 41.42K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 7.29K | SH | $1.68M 1.28% | 7.29K | 0.00 | 0.00 |
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