Filed: 8/7/2023ACC: 0001085146-23-003113
📋 What this filing means
FORTUNE FINANCIAL ADVISORS, LLC filed this quarterly 13F‑HR report disclosing 121 equity positions with a total reported market value of $133.23M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
121
Positions
$133.23M
Total AUM (reported)
1.23M
Total Shares
Allocation by class
COM$66.70M50.1%
MSCI USA MIN VOL$8.95M6.7%
CL A$6.68M5.0%
MRNGSTR WDE MOAT$3.21M2.4%
1 3 YR TREAS BD$3.05M2.3%
SHORT TERM TREAS$2.76M2.1%
ADR$2.69M2.0%
Portfolio Concentration
Top 3$19.39M14.6%
4–10$23.44M17.6%
11–25$32.53M24.4%
Rest$57.87M43.4%
Top 3 weight
14.6%
Top 10 weight
32.1%
Voting Authority Distribution
Total shares with voting rights: 1.23M
Sole
Full voting authority
1.23M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole121
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings121
Rows:
ISHARES TR
SOLEShares120.45K
TypeSH
Market value$8.95M
6.72%
Sole
120.45K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares16.14K
TypeSH
Market value$5.50M
4.13%
Sole
16.14K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares32.56K
TypeSH
Market value$4.94M
3.71%
Sole
32.56K
Shared
0.00
None
0.00
APPLE INC
SOLEShares25.30K
TypeSH
Market value$4.91M
3.68%
Sole
25.30K
Shared
0.00
None
0.00
FORTINET INC
SOLEShares50.39K
TypeSH
Market value$3.81M
2.86%
Sole
50.39K
Shared
0.00
None
0.00
VANECK ETF TRUST
SOLEShares40.22K
TypeSH
Market value$3.21M
2.41%
Sole
40.22K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares0.00
TypeSH
Market value$3.05M
2.29%
Sole
0.00
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares7.59K
TypeSH
Market value$2.99M
2.24%
Sole
7.59K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares47.80K
TypeSH
Market value$2.76M
2.07%
Sole
47.80K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares18.69K
TypeSH
Market value$2.72M
2.04%
Sole
18.69K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares23.11K
TypeSH
Market value$2.66M
2.00%
Sole
23.11K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares22.12K
TypeSH
Market value$2.65M
1.99%
Sole
22.12K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares16.16K
TypeSH
Market value$2.42M
1.81%
Sole
16.16K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares15.32K
TypeSH
Market value$2.41M
1.81%
Sole
15.32K
Shared
0.00
None
0.00
OREILLY AUTOMOTIVE INC
SOLEShares2.43K
TypeSH
Market value$2.32M
1.74%
Sole
2.43K
Shared
0.00
None
0.00
NORTHROP GRUMMAN CORP
SOLEShares4.84K
TypeSH
Market value$2.21M
1.66%
Sole
4.84K
Shared
0.00
None
0.00
NOVO-NORDISK A S
SOLEShares13.37K
TypeSH
Market value$2.16M
1.62%
Sole
13.37K
Shared
0.00
None
0.00
BLACKSTONE INC
SOLEShares23.15K
TypeSH
Market value$2.15M
1.62%
Sole
23.15K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.72K
TypeSH
Market value$2.12M
1.59%
Sole
19.72K
Shared
0.00
None
0.00
APOLLO GLOBAL MGMT INC
SOLEShares27.27K
TypeSH
Market value$2.09M
1.57%
Sole
27.27K
Shared
0.00
None
0.00
CHENIERE ENERGY INC
SOLEShares13.55K
TypeSH
Market value$2.06M
1.55%
Sole
13.55K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares14.61K
TypeSH
Market value$1.90M
1.43%
Sole
14.61K
Shared
0.00
None
0.00
ALTRIA GROUP INC
SOLEShares41.27K
TypeSH
Market value$1.87M
1.40%
Sole
41.27K
Shared
0.00
None
0.00
APPLIED MATLS INC
SOLEShares12.25K
TypeSH
Market value$1.77M
1.33%
Sole
12.25K
Shared
0.00
None
0.00
VISA INC
SOLEShares7.24K
TypeSH
Market value$1.72M
1.29%
Sole
7.24K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | MSCI USA MIN VOL | 120.45K | SH | $8.95M 6.72% | 120.45K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 16.14K | SH | $5.50M 4.13% | 16.14K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 32.56K | SH | $4.94M 3.71% | 32.56K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 25.30K | SH | $4.91M 3.68% | 25.30K | 0.00 | 0.00 |
FORTINET INCSOLE | COM | 50.39K | SH | $3.81M 2.86% | 50.39K | 0.00 | 0.00 |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 40.22K | SH | $3.21M 2.41% | 40.22K | 0.00 | 0.00 |
ISHARES TRSOLE | 1 3 YR TREAS BD | 0.00 | SH | $3.05M 2.29% | 0.00 | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 7.59K | SH | $2.99M 2.24% | 7.59K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHORT TERM TREAS | 47.80K | SH | $2.76M 2.07% | 47.80K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 18.69K | SH | $2.72M 2.04% | 18.69K | 0.00 | 0.00 |
ISHARES TRSOLE | 3 7 YR TREAS BD | 23.11K | SH | $2.66M 2.00% | 23.11K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 22.12K | SH | $2.65M 1.99% | 22.12K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 16.16K | SH | $2.42M 1.81% | 16.16K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 15.32K | SH | $2.41M 1.81% | 15.32K | 0.00 | 0.00 |
OREILLY AUTOMOTIVE INCSOLE | COM | 2.43K | SH | $2.32M 1.74% | 2.43K | 0.00 | 0.00 |
NORTHROP GRUMMAN CORPSOLE | COM | 4.84K | SH | $2.21M 1.66% | 4.84K | 0.00 | 0.00 |
NOVO-NORDISK A SSOLE | ADR | 13.37K | SH | $2.16M 1.62% | 13.37K | 0.00 | 0.00 |
BLACKSTONE INCSOLE | COM | 23.15K | SH | $2.15M 1.62% | 23.15K | 0.00 | 0.00 |
ISHARES TRSOLE | TIPS BD ETF | 19.72K | SH | $2.12M 1.59% | 19.72K | 0.00 | 0.00 |
APOLLO GLOBAL MGMT INCSOLE | COM | 27.27K | SH | $2.09M 1.57% | 27.27K | 0.00 | 0.00 |
CHENIERE ENERGY INCSOLE | COM NEW | 13.55K | SH | $2.06M 1.55% | 13.55K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 14.61K | SH | $1.90M 1.43% | 14.61K | 0.00 | 0.00 |
ALTRIA GROUP INCSOLE | COM | 41.27K | SH | $1.87M 1.40% | 41.27K | 0.00 | 0.00 |
APPLIED MATLS INCSOLE | COM | 12.25K | SH | $1.77M 1.33% | 12.25K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 7.24K | SH | $1.72M 1.29% | 7.24K | 0.00 | 0.00 |
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