FIRST HEARTLAND CONSULTANTS, INC.

Filed: 7/8/2026ACC: 0001214659-26-008353

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 589 equity positions with a total reported market value of $1.55B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

589

Positions

$1.55B

Total AUM (reported)

25.93M

Total Shares

Allocation by class

COM$130.32M8.4%

PORTFOLIO LR ETF$60.02M3.9%

APTUS COLLARED$53.40M3.5%

UNIT SER 1$44.99M2.9%

RISNG DIVD ACHIV$39.60M2.6%

PORTFOLIO DEVLPD$37.45M2.4%

ETF$37.03M2.4%

Portfolio Concentration

Top 3$158.42M10.3%

4–10$223.10M14.4%

11–25$261.31M16.9%

Rest$902.40M58.4%

Top 3 weight

10.3%

Top 10 weight

24.7%

Voting Authority Distribution

Total shares with voting rights: 25.93M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

25.93M

% of voting shares100.0%

Investment Discretion (by position count)

Sole589

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings589

Rows:

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares683.01K

TypeSH

Market value$60.02M

3.88%

Sole

0.00

Shared

0.00

None

683.01K

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares1.16M

TypeSH

Market value$53.40M

3.46%

Sole

0.00

Shared

0.00

None

1.16M

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares61.10K

TypeSH

Market value$44.99M

2.91%

Sole

0.00

Shared

0.00

None

61.10K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares488.52K

TypeSH

Market value$39.60M

2.56%

Sole

0.00

Shared

0.00

None

488.52K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares743.18K

TypeSH

Market value$37.45M

2.42%

Sole

0.00

Shared

0.00

None

743.18K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares42.27K

TypeSH

Market value$31.57M

2.04%

Sole

0.00

Shared

0.00

None

42.27K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares1.09M

TypeSH

Market value$31.22M

2.02%

Sole

0.00

Shared

0.00

None

1.09M

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares257.65K

TypeSH

Market value$30.66M

1.98%

Sole

0.00

Shared

0.00

None

257.65K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares463.49K

TypeSH

Market value$28.18M

1.82%

Sole

0.00

Shared

0.00

None

463.49K

EA SERIES TRUST

SOLE

FREEDOOM 100 EM

Shares335.22K

TypeSH

Market value$24.44M

1.58%

Sole

0.00

Shared

0.00

None

335.22K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares889.77K

TypeSH

Market value$23.60M

1.53%

Sole

0.00

Shared

0.00

None

889.77K

FIRST TR EXCHANGE-TRADED FD

SOLE

CORE INVESTMENT

Shares991.95K

TypeSH

Market value$20.69M

1.34%

Sole

0.00

Shared

0.00

None

991.95K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares144.71K

TypeSH

Market value$19.90M

1.29%

Sole

0.00

Shared

0.00

None

144.71K

CAPITAL GROUP DIVIDEND VALUE

SOLE

ETF

Shares397.26K

TypeSH

Market value$19.58M

1.27%

Sole

0.00

Shared

0.00

None

397.26K

ISHARES TR

SOLE

MSCI EMG MKT ETF

Shares274.37K

TypeSH

Market value$18.77M

1.21%

Sole

0.00

Shared

0.00

None

274.37K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares228.81K

TypeSH

Market value$17.83M

1.15%

Sole

0.00

Shared

0.00

None

228.81K

TIDAL ETF TR

SOLE

FUNDSTRAT GRANNY

Shares644.41K

TypeSH

Market value$17.82M

1.15%

Sole

0.00

Shared

0.00

None

644.41K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares202.85K

TypeSH

Market value$17.47M

1.13%

Sole

0.00

Shared

0.00

None

202.85K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares24.66K

TypeSH

Market value$16.94M

1.10%

Sole

0.00

Shared

0.00

None

24.66K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares163.22K

TypeSH

Market value$16.45M

1.06%

Sole

0.00

Shared

0.00

None

163.22K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares68.58K

TypeSH

Market value$14.95M

0.97%

Sole

0.00

Shared

0.00

None

68.58K

APPLE INC

SOLE

COM

Shares50.23K

TypeSH

Market value$14.54M

0.94%

Sole

0.00

Shared

0.00

None

50.23K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares577.74K

TypeSH

Market value$14.37M

0.93%

Sole

0.00

Shared

0.00

None

577.74K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares340.13K

TypeSH

Market value$14.35M

0.93%

Sole

0.00

Shared

0.00

None

340.13K

NVIDIA CORP

SOLE

COM

Shares70.25K

TypeSH

Market value$14.06M

0.91%

Sole

0.00

Shared

0.00

None

70.25K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	683.01K	SH	$60.02M 3.88%	683.01K
ETF SER SOLUTIONSSOLE	APTUS COLLARED	1.16M	SH	$53.40M 3.46%	1.16M
INVESCO QQQ TRSOLE	UNIT SER 1	61.10K	SH	$44.99M 2.91%	61.10K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	488.52K	SH	$39.60M 2.56%	488.52K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	743.18K	SH	$37.45M 2.42%	743.18K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	42.27K	SH	$31.57M 2.04%	42.27K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	1.09M	SH	$31.22M 2.02%	1.09M
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	257.65K	SH	$30.66M 1.98%	257.65K
SPDR SER TRSOLE	PRTFLO S&P500 VL	463.49K	SH	$28.18M 1.82%	463.49K
EA SERIES TRUSTSOLE	FREEDOOM 100 EM	335.22K	SH	$24.44M 1.58%	335.22K
PIMCO ETF TRSOLE	MULTISECTOR BD	889.77K	SH	$23.60M 1.53%	889.77K
FIRST TR EXCHANGE-TRADED FDSOLE	CORE INVESTMENT	991.95K	SH	$20.69M 1.34%	991.95K
ISHARESSOLE	S&P 500 GRWT ETF	144.71K	SH	$19.90M 1.29%	144.71K
CAPITAL GROUP DIVIDEND VALUESOLE	ETF	397.26K	SH	$19.58M 1.27%	397.26K
ISHARES TRSOLE	MSCI EMG MKT ETF	274.37K	SH	$18.77M 1.21%	274.37K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	228.81K	SH	$17.83M 1.15%	228.81K
TIDAL ETF TRSOLE	FUNDSTRAT GRANNY	644.41K	SH	$17.82M 1.15%	644.41K
VANGUARD INDEX FDSSOLE	GROWTH ETF	202.85K	SH	$17.47M 1.13%	202.85K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	24.66K	SH	$16.94M 1.10%	24.66K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	163.22K	SH	$16.45M 1.06%	163.22K
VANGUARD INDEX FDSSOLE	VALUE ETF	68.58K	SH	$14.95M 0.97%	68.58K
APPLE INCSOLE	COM	50.23K	SH	$14.54M 0.94%	50.23K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	577.74K	SH	$14.37M 0.93%	577.74K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	340.13K	SH	$14.35M 0.93%	340.13K
NVIDIA CORPSOLE	COM	70.25K	SH	$14.06M 0.91%	70.25K

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