FIRST HEARTLAND CONSULTANTS, INC.

Filed: 4/8/2026ACC: 0001214659-26-004432

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 523 equity positions with a total reported market value of $1.31B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

523

Positions

$1.31B

Total AUM (reported)

24M

Total Shares

Allocation by class

COM$107.92M8.3%

PORTFOLIO LR ETF$46.27M3.5%

APTUS COLLARED$46.04M3.5%

UNIT SER 1$35.08M2.7%

PORTFOLIO DEVLPD$33.50M2.6%

RISNG DIVD ACHIV$32.82M2.5%

ETF$31.98M2.4%

Portfolio Concentration

Top 3$127.39M9.8%

4–10$190.81M14.6%

11–25$253.22M19.4%

Rest$733.84M56.2%

Top 3 weight

9.8%

Top 10 weight

24.4%

Voting Authority Distribution

Total shares with voting rights: 24M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

24M

% of voting shares100.0%

Investment Discretion (by position count)

Sole523

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings523

Rows:

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares604.52K

TypeSH

Market value$46.27M

3.54%

Sole

0.00

Shared

0.00

None

604.52K

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares1.10M

TypeSH

Market value$46.04M

3.53%

Sole

0.00

Shared

0.00

None

1.10M

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares60.78K

TypeSH

Market value$35.08M

2.69%

Sole

0.00

Shared

0.00

None

60.78K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares733.83K

TypeSH

Market value$33.50M

2.57%

Sole

0.00

Shared

0.00

None

733.83K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares480.67K

TypeSH

Market value$32.82M

2.51%

Sole

0.00

Shared

0.00

None

480.67K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares988.04K

TypeSH

Market value$27.00M

2.07%

Sole

0.00

Shared

0.00

None

988.04K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares330.18K

TypeSH

Market value$25.89M

1.98%

Sole

0.00

Shared

0.00

None

330.18K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares37.81K

TypeSH

Market value$24.59M

1.88%

Sole

0.00

Shared

0.00

None

37.81K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares418.81K

TypeSH

Market value$23.70M

1.82%

Sole

0.00

Shared

0.00

None

418.81K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares238.07K

TypeSH

Market value$23.31M

1.79%

Sole

0.00

Shared

0.00

None

238.07K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares888.72K

TypeSH

Market value$23.28M

1.78%

Sole

0.00

Shared

0.00

None

888.72K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares552.15K

TypeSH

Market value$21.78M

1.67%

Sole

0.00

Shared

0.00

None

552.15K

EA SERIES TRUST

SOLE

FREEDOOM 100 EM

Shares391.12K

TypeSH

Market value$21.37M

1.64%

Sole

0.00

Shared

0.00

None

391.12K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares179.70K

TypeSH

Market value$20.33M

1.56%

Sole

0.00

Shared

0.00

None

179.70K

FIRST TR EXCHANGE-TRADED FD

SOLE

CORE INVESTMENT

Shares959.19K

TypeSH

Market value$20.10M

1.54%

Sole

0.00

Shared

0.00

None

959.19K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares170.46K

TypeSH

Market value$17.14M

1.31%

Sole

0.00

Shared

0.00

None

170.46K

CAPITAL GROUP DIVIDEND VALUE

SOLE

ETF

Shares392.98K

TypeSH

Market value$16.72M

1.28%

Sole

0.00

Shared

0.00

None

392.98K

TIDAL ETF TR

SOLE

FUNDSTRAT GRANNY

Shares634.35K

TypeSH

Market value$15.14M

1.16%

Sole

0.00

Shared

0.00

None

634.35K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares34.52K

TypeSH

Market value$15.08M

1.16%

Sole

0.00

Shared

0.00

None

34.52K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares23.72K

TypeSH

Market value$14.17M

1.09%

Sole

0.00

Shared

0.00

None

23.72K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares571.15K

TypeSH

Market value$14.15M

1.08%

Sole

0.00

Shared

0.00

None

571.15K

ISHARES TR

SOLE

MSCI EMG MKT ETF

Shares243.14K

TypeSH

Market value$13.81M

1.06%

Sole

0.00

Shared

0.00

None

243.14K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares70.32K

TypeSH

Market value$13.80M

1.06%

Sole

0.00

Shared

0.00

None

70.32K

CAPITAL GROUP INTERNATIONAL

SOLE

SHS

Shares400.92K

TypeSH

Market value$13.27M

1.02%

Sole

0.00

Shared

0.00

None

400.92K

APPLE INC

SOLE

COM

Shares51.53K

TypeSH

Market value$13.08M

1.00%

Sole

0.00

Shared

0.00

None

51.53K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	604.52K	SH	$46.27M 3.54%	604.52K
ETF SER SOLUTIONSSOLE	APTUS COLLARED	1.10M	SH	$46.04M 3.53%	1.10M
INVESCO QQQ TRSOLE	UNIT SER 1	60.78K	SH	$35.08M 2.69%	60.78K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	733.83K	SH	$33.50M 2.57%	733.83K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	480.67K	SH	$32.82M 2.51%	480.67K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	988.04K	SH	$27.00M 2.07%	988.04K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	330.18K	SH	$25.89M 1.98%	330.18K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	37.81K	SH	$24.59M 1.88%	37.81K
SPDR SER TRSOLE	PRTFLO S&P500 VL	418.81K	SH	$23.70M 1.82%	418.81K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	238.07K	SH	$23.31M 1.79%	238.07K
PIMCO ETF TRSOLE	MULTISECTOR BD	888.72K	SH	$23.28M 1.78%	888.72K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	552.15K	SH	$21.78M 1.67%	552.15K
EA SERIES TRUSTSOLE	FREEDOOM 100 EM	391.12K	SH	$21.37M 1.64%	391.12K
ISHARESSOLE	S&P 500 GRWT ETF	179.70K	SH	$20.33M 1.56%	179.70K
FIRST TR EXCHANGE-TRADED FDSOLE	CORE INVESTMENT	959.19K	SH	$20.10M 1.54%	959.19K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	170.46K	SH	$17.14M 1.31%	170.46K
CAPITAL GROUP DIVIDEND VALUESOLE	ETF	392.98K	SH	$16.72M 1.28%	392.98K
TIDAL ETF TRSOLE	FUNDSTRAT GRANNY	634.35K	SH	$15.14M 1.16%	634.35K
VANGUARD INDEX FDSSOLE	GROWTH ETF	34.52K	SH	$15.08M 1.16%	34.52K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	23.72K	SH	$14.17M 1.09%	23.72K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	571.15K	SH	$14.15M 1.08%	571.15K
ISHARES TRSOLE	MSCI EMG MKT ETF	243.14K	SH	$13.81M 1.06%	243.14K
VANGUARD INDEX FDSSOLE	VALUE ETF	70.32K	SH	$13.80M 1.06%	70.32K
CAPITAL GROUP INTERNATIONALSOLE	SHS	400.92K	SH	$13.27M 1.02%	400.92K
APPLE INCSOLE	COM	51.53K	SH	$13.08M 1.00%	51.53K

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