FIRST HEARTLAND CONSULTANTS, INC.

Filed: 1/9/2026ACC: 0001214659-26-000326

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 533 equity positions with a total reported market value of $1.32B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

533

Positions

$1.32B

Total AUM (reported)

22.65M

Total Shares

Allocation by class

COM$124.14M9.4%

APTUS COLLARED$46.87M3.6%

PORTFOLIO LR ETF$46.57M3.5%

UNIT SER 1$45.41M3.4%

UNIT SER 1 S&P$35.00M2.7%

ETF$32.14M2.4%

PORTFOLIO DEVLPD$32.04M2.4%

Portfolio Concentration

Top 3$138.85M10.5%

4–10$196.80M14.9%

11–25$248.42M18.8%

Rest$735.30M55.7%

Top 3 weight

10.5%

Top 10 weight

25.4%

Voting Authority Distribution

Total shares with voting rights: 22.65M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

22.65M

% of voting shares100.0%

Investment Discretion (by position count)

Sole533

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings533

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares1.07M

TypeSH

Market value$46.87M

3.55%

Sole

0.00

Shared

0.00

None

1.07M

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares580.49K

TypeSH

Market value$46.57M

3.53%

Sole

0.00

Shared

0.00

None

580.49K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares73.92K

TypeSH

Market value$45.41M

3.44%

Sole

0.00

Shared

0.00

None

73.92K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares51.33K

TypeSH

Market value$35.00M

2.65%

Sole

0.00

Shared

0.00

None

51.33K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares721.55K

TypeSH

Market value$32.04M

2.43%

Sole

0.00

Shared

0.00

None

721.55K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares964.96K

TypeSH

Market value$27.47M

2.08%

Sole

0.00

Shared

0.00

None

964.96K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares384.92K

TypeSH

Market value$26.74M

2.03%

Sole

0.00

Shared

0.00

None

384.92K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares207.20K

TypeSH

Market value$25.54M

1.94%

Sole

0.00

Shared

0.00

None

207.20K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares318.61K

TypeSH

Market value$25.11M

1.90%

Sole

0.00

Shared

0.00

None

318.61K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares233.32K

TypeSH

Market value$24.90M

1.89%

Sole

0.00

Shared

0.00

None

233.32K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares410.30K

TypeSH

Market value$23.31M

1.77%

Sole

0.00

Shared

0.00

None

410.30K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares844.58K

TypeSH

Market value$22.53M

1.71%

Sole

0.00

Shared

0.00

None

844.58K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares543.86K

TypeSH

Market value$20.14M

1.53%

Sole

0.00

Shared

0.00

None

543.86K

EA SERIES TRUST

SOLE

FREEDOOM 100 EM

Shares356.22K

TypeSH

Market value$18.26M

1.38%

Sole

0.00

Shared

0.00

None

356.22K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares167.65K

TypeSH

Market value$16.82M

1.27%

Sole

0.00

Shared

0.00

None

167.65K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares652.74K

TypeSH

Market value$16.43M

1.25%

Sole

0.00

Shared

0.00

None

652.74K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares32.54K

TypeSH

Market value$15.87M

1.20%

Sole

0.00

Shared

0.00

None

32.54K

FIRST TR EXCHANGE-TRADED FD

SOLE

CORE INVESTMENT

Shares730.67K

TypeSH

Market value$15.51M

1.18%

Sole

0.00

Shared

0.00

None

730.67K

TIDAL ETF TR

SOLE

FUNDSTRAT GRANNY

Shares596.86K

TypeSH

Market value$14.78M

1.12%

Sole

0.00

Shared

0.00

None

596.86K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares23.40K

TypeSH

Market value$14.68M

1.11%

Sole

0.00

Shared

0.00

None

23.40K

APPLE INC

SOLE

COM

Shares53.84K

TypeSH

Market value$14.64M

1.11%

Sole

0.00

Shared

0.00

None

53.84K

FIRST TR EXCHANGE TRADED FD

SOLE

NASDQ CLN EDGE

Shares93.40K

TypeSH

Market value$14.29M

1.08%

Sole

0.00

Shared

0.00

None

93.40K

NVIDIA CORP

SOLE

COM

Shares75.72K

TypeSH

Market value$14.12M

1.07%

Sole

0.00

Shared

0.00

None

75.72K

CAPITAL GROUP DIVIDEND VALUE

SOLE

ETF

Shares316.60K

TypeSH

Market value$13.82M

1.05%

Sole

0.00

Shared

0.00

None

316.60K

FIRST TR EXCHANGE TRAD FD VI

SOLE

FT VEST NASDAQ 1

Shares557.59K

TypeSH

Market value$13.22M

1.00%

Sole

0.00

Shared

0.00

None

557.59K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	1.07M	SH	$46.87M 3.55%	1.07M
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	580.49K	SH	$46.57M 3.53%	580.49K
INVESCO QQQ TRSOLE	UNIT SER 1	73.92K	SH	$45.41M 3.44%	73.92K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	51.33K	SH	$35.00M 2.65%	51.33K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	721.55K	SH	$32.04M 2.43%	721.55K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	964.96K	SH	$27.47M 2.08%	964.96K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	384.92K	SH	$26.74M 2.03%	384.92K
ISHARESSOLE	S&P 500 GRWT ETF	207.20K	SH	$25.54M 1.94%	207.20K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	318.61K	SH	$25.11M 1.90%	318.61K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	233.32K	SH	$24.90M 1.89%	233.32K
SPDR SER TRSOLE	PRTFLO S&P500 VL	410.30K	SH	$23.31M 1.77%	410.30K
PIMCO ETF TRSOLE	MULTISECTOR BD	844.58K	SH	$22.53M 1.71%	844.58K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	543.86K	SH	$20.14M 1.53%	543.86K
EA SERIES TRUSTSOLE	FREEDOOM 100 EM	356.22K	SH	$18.26M 1.38%	356.22K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	167.65K	SH	$16.82M 1.27%	167.65K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	652.74K	SH	$16.43M 1.25%	652.74K
VANGUARD INDEX FDSSOLE	GROWTH ETF	32.54K	SH	$15.87M 1.20%	32.54K
FIRST TR EXCHANGE-TRADED FDSOLE	CORE INVESTMENT	730.67K	SH	$15.51M 1.18%	730.67K
TIDAL ETF TRSOLE	FUNDSTRAT GRANNY	596.86K	SH	$14.78M 1.12%	596.86K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	23.40K	SH	$14.68M 1.11%	23.40K
APPLE INCSOLE	COM	53.84K	SH	$14.64M 1.11%	53.84K
FIRST TR EXCHANGE TRADED FDSOLE	NASDQ CLN EDGE	93.40K	SH	$14.29M 1.08%	93.40K
NVIDIA CORPSOLE	COM	75.72K	SH	$14.12M 1.07%	75.72K
CAPITAL GROUP DIVIDEND VALUESOLE	ETF	316.60K	SH	$13.82M 1.05%	316.60K
FIRST TR EXCHANGE TRAD FD VISOLE	FT VEST NASDAQ 1	557.59K	SH	$13.22M 1.00%	557.59K

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